Hackley, Chris's Books

Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

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330

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SAGE

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ISBN 10

1529756146

ISBN 13

9781529756142

Marketing

A Critical Introduction

By: Chris Hackley

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Marketing

A Critical Introduction

By: Chris Hackley

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.

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193

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SAGE

Published Date

ISBN 10

1446202224

ISBN 13

9781446202227

Advertising and Promotion

An Integrated Marketing Communications Approach

By: Chris Hackley

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Advertising and Promotion

An Integrated Marketing Communications Approach

By: Chris Hackley

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.

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361

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SAGE Publications

Published Date

ISBN 10

1849201463

ISBN 13

9781849201469

Advertising and Promotion

Communicating Brands

By: Chris Hackley

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Advertising and Promotion

Communicating Brands

By: Chris Hackley

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

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286

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SAGE

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ISBN 10

0761941541

ISBN 13

9780761941545

Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

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478

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SAGE

Published Date

ISBN 10

1473909015

ISBN 13

9781473909014

Marketing in Context

Setting the Scene

By: Chris Hackley

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Marketing in Context

Setting the Scene

By: Chris Hackley

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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282

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Springer

Published Date

ISBN 10

1137297115

ISBN 13

9781137297112

Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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330

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SAGE

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ISBN 10

1529756146

ISBN 13

9781529756142

Advertising and Promotion

Communicating Brands

By: Dr. Chris Hackley

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Advertising and Promotion

Communicating Brands

By: Dr. Chris Hackley

A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

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273

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SAGE

Published Date

ISBN 10

1848600526

ISBN 13

9781848600522

Marketing in Context

Setting the Scene

By: Chris Hackley

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Marketing in Context

Setting the Scene

By: Chris Hackley

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237

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Springer

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ISBN 10

1137297115

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9781137297112

Doing Research Projects in Marketing, Management and Consumer Research

By: Chris Hackley

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Doing Research Projects in Marketing, Management and Consumer Research

By: Chris Hackley

As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

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377

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Routledge

Published Date

ISBN 10

1134491999

ISBN 13

9781134491995

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

By: Chris Hackley

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Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

By: Chris Hackley

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.

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239

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Routledge

Published Date

ISBN 10

0429822790

ISBN 13

9780429822797

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

By: Chris Hackley

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Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

By: Chris Hackley

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239

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Routledge

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0429822790

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9780429822797

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

By: Chris Hackley

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Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

By: Chris Hackley

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.

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239

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Routledge

Published Date

ISBN 10

1134618972

ISBN 13

9781134618972

Doing Research Projects in Marketing, Management and Consumer Research

By: Chris Hackley

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Doing Research Projects in Marketing, Management and Consumer Research

By: Chris Hackley

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Page Count

221

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Routledge

Published Date

ISBN 10

1134492006

ISBN 13

9781134492008

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

By: Chris Hackley

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Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

By: Chris Hackley

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239

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Routledge

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1134618972

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9781134618972

Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

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Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

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160

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1800882629

ISBN 13

9781800882621

Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

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Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

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160

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Edward Elgar Publishing

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1800882629

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9781800882621

Marketing

A Critical Introduction

By: Christopher E. Hackley

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Marketing

A Critical Introduction

By: Christopher E. Hackley

Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing.

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186

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ISBN 10

144628851X

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9781446288511

Doing Research Projects in Marketing, Management and Consumer Research

By: Christopher E. Hackley

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Doing Research Projects in Marketing, Management and Consumer Research

By: Christopher E. Hackley

Illustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research project.

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Page Count

210

Publisher

Psychology Press

Published Date

ISBN 10

041526894X

ISBN 13

9780415268943

Advertising and Promotion

Communicating Brands

By: Christopher E. Hackley

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Advertising and Promotion

Communicating Brands

By: Christopher E. Hackley

Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

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264

Published Date

ISBN 10

1446278786

ISBN 13

9781446278789

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

By: Christopher E. Hackley

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Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

By: Christopher E. Hackley

Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.

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Page Count

225

Published Date

ISBN 10

0203377753

ISBN 13

9780203377758

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