Hackley's Books

Marketing

A Critical Introduction

By: Chris Hackley

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Marketing

A Critical Introduction

By: Chris Hackley

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.

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Page Count

193

Publisher

SAGE

Published Date

ISBN 10

1446202224

ISBN 13

9781446202227

Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

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Page Count

330

Publisher

SAGE

Published Date

ISBN 10

1529756146

ISBN 13

9781529756142

Primary Care of Women

By: Hackley,Jan M. Kriebs

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Primary Care of Women

By: Hackley,Jan M. Kriebs

Primary Care of Women, Second Edition is an essential and easy-to use resource for healthcare providers who offer primary care to women. Ideal for new and experienced clinicians, it focuses on the need to address women’s health holistically. Each chapter begins by discussing common symptoms and how to evaluate them before moving on to diagnosis and management of the most common conditions seen in women. Topics include prevention, screening, management of common health problems, and the presentation and management of common health issues in pregnancy. Completely updated and revised, the Second Edition includes new chapters on sleep disorders, dental health, and complementary and alternative medicine. Also included is an increased focus on topics such as mental health and violence.

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Page Count

1126

Publisher

Jones & Bartlett Publishers

Published Date

ISBN 10

1284045978

ISBN 13

9781284045970

Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

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Advertising and Promotion

By: Chris Hackley,Rungpaka Amy Hackley

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

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Page Count

478

Publisher

SAGE

Published Date

ISBN 10

1473909015

ISBN 13

9781473909014

Advertising and Promotion

Communicating Brands

By: Chris Hackley

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Advertising and Promotion

Communicating Brands

By: Chris Hackley

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

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Page Count

286

Publisher

SAGE

Published Date

ISBN 10

0761941541

ISBN 13

9780761941545

Doing Research Projects in Marketing, Management and Consumer Research

By: Chris Hackley

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Doing Research Projects in Marketing, Management and Consumer Research

By: Chris Hackley

As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

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Page Count

221

Publisher

Routledge

Published Date

ISBN 10

1134492006

ISBN 13

9781134492008

Primary Care of Women

A Guide for Midwives and Women's Health Providers

By: Barbara Hackley,Jan M. Kriebs,Mary Ellen Rousseau

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Primary Care of Women

A Guide for Midwives and Women's Health Providers

By: Barbara Hackley,Jan M. Kriebs,Mary Ellen Rousseau

This text presents primary care information for the nurse-midwifery scope of practice, including management of primary care problems in essentially healthy women, and the management/coordination of primary care for pregnant women with significant, established medical conditions. The text covers prevention, including lifestyle changes and immunizations; screening; management of common health problems appropriate to nurse-midwifery practice; and the presentation and management of common health problems in pregnancy.

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Page Count

958

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

0763716502

ISBN 13

9780763716509

Marketing in Context

Setting the Scene

By: Chris Hackley

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Marketing in Context

Setting the Scene

By: Chris Hackley

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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Page Count

282

Publisher

Springer

Published Date

ISBN 10

1137297115

ISBN 13

9781137297112

Advertising and Promotion

An Integrated Marketing Communications Approach

By: Chris Hackley

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Advertising and Promotion

An Integrated Marketing Communications Approach

By: Chris Hackley

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.

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Page Count

361

Publisher

SAGE Publications

Published Date

ISBN 10

1849201463

ISBN 13

9781849201469

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

By: Chris Hackley

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Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

By: Chris Hackley

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.

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Page Count

239

Publisher

Routledge

Published Date

ISBN 10

1134618972

ISBN 13

9781134618972

Marketing

A Critical Introduction

By: Christopher E. Hackley

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Marketing

A Critical Introduction

By: Christopher E. Hackley

Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris Hackley's text documents the main issues of modern day critical theory in marketing.

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Page Count

186

Published Date

ISBN 10

144628851X

ISBN 13

9781446288511

Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

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Rethinking Advertising as Paratextual Communication

By: Hackley, Chris,Hackley, Rungpaka A.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

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Page Count

160

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1800882629

ISBN 13

9781800882621

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

By: Chris Hackley

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Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

By: Chris Hackley

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.

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Page Count

239

Publisher

Routledge

Published Date

ISBN 10

0429822790

ISBN 13

9780429822797

A Textbook of Practical Medicine: With Particular Reference to Physiology and Pathological Anatomy: Volume 2 of a Text-Book of Practical Medicine

By: Felix Von Niemeyer,George Hoppin Humphreys,Charles Elihu Hackley

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A Textbook of Practical Medicine: With Particular Reference to Physiology and Pathological Anatomy: Volume 2 of a Text-Book of Practical Medicine

By: Felix Von Niemeyer,George Hoppin Humphreys,Charles Elihu Hackley

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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Page Count

804

Publisher

Palala Press

Published Date

ISBN 10

1378578430

ISBN 13

9781378578438

But... How do you Teach Business?

A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

By: Chris Hackley

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But... How do you Teach Business?

A Critical Examination of the Methods, Ideology and Influence of Business and Management Studies and Business Schools

By: Chris Hackley

Employing a critical yet humorous style, Chris Hackley draws on 40 years of education experience to examine business education and its wider societal role. He presents a historical perspective alongside various topical and personal accounts to answer the crucial question: how do you actually teach business?

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Page Count

193

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

103530743X

ISBN 13

9781035307432

Book's by Hackley

Marketing

Marketing

Advertising and Promotion

Advertising and Promotion

Primary Care of Women

Primary Care of Women

Advertising and Promotion

Advertising and Promotion

Advertising and Promotion

Advertising and Promotion

Doing Research Projects in Marketing, Management and Consumer Research

Doing Research Projects in Marketing, Management and Consumer Research

Primary Care of Women

Primary Care of Women

Marketing in Context

Marketing in Context

Advertising and Promotion

Advertising and Promotion

Marketing and Social Construction

Marketing and Social Construction

Marketing

Marketing

Rethinking Advertising as Paratextual Communication

Rethinking Advertising as Paratextual Communication

Qualitative Research in Marketing and Management

Qualitative Research in Marketing and Management

A Textbook of Practical Medicine: With Particular Reference to Physiology and Pathological Anatomy: Volume 2 of a Text-Book of Practical Medicine

A Textbook of Practical Medicine: With Particular Reference to Physiology and Pathological Anatomy: Volume 2 of a Text-Book of Practical Medicine

But... How do you Teach Business?

But... How do you Teach Business?

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