Gyles Lingwood's Books

Copywriting Third Edition

Successful writing for design, advertising and marketing

By: Gyles Lingwood,Mark Shaw

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Copywriting Third Edition

Successful writing for design, advertising and marketing

By: Gyles Lingwood,Mark Shaw

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

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Page Count

426

Publisher

Laurence King Publishing

Published Date

ISBN 10

1529420253

ISBN 13

9781529420258

Read Me

10 Lessons for Writing Great Copy

By: Gyles Lingwood,Roger Horberry

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10 Lessons for Writing Great Copy

By: Gyles Lingwood,Roger Horberry

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

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Page Count

394

Publisher

Laurence King Publishing

Published Date

ISBN 10

1780676794

ISBN 13

9781780676791

Copywriting Third Edition

Successful writing for design, advertising and marketing

By: Gyles Lingwood,Mark Shaw

Write a review Read reviews Take a Quiz Solve Book Puzzle

Copywriting Third Edition

Successful writing for design, advertising and marketing

By: Gyles Lingwood,Mark Shaw

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

426

Publisher

Laurence King Publishing

Published Date

ISBN 10

1529420253

ISBN 13

9781529420258

Read Me

10 Lessons for Writing Great Copy

By: Gyles Lingwood,Roger Horberry

Write a review Read reviews Take a Quiz Solve Book Puzzle

Read Me

10 Lessons for Writing Great Copy

By: Gyles Lingwood,Roger Horberry

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

394

Publisher

Laurence King Publishing

Published Date

ISBN 10

1780676794

ISBN 13

9781780676791

Book's by Gyles Lingwood

Copywriting Third Edition

Copywriting Third Edition

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Read Me

Copywriting Third Edition

Copywriting Third Edition

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