Guy LeBow's Books

Watch Your Cleavage, Check Your Zipper!

By: Guy LeBow

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Watch Your Cleavage, Check Your Zipper!

By: Guy LeBow

Guy LeBow, an old radio and TV hand who was there at the very beginning of broadcast television, takes readers on a hilarious romp through the early days of the boob tube. He introduces the side of television you never saw on the screen . . . and today's editors would never let you see.

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Page Count

332

Publisher

SP Books

Published Date

ISBN 10

1561712841

ISBN 13

9781561712847

The Murder of Oscar Chitwood in Hot Springs, Arkansas

By: Guy Lancaster,Christopher Thrasher

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The Murder of Oscar Chitwood in Hot Springs, Arkansas

By: Guy Lancaster,Christopher Thrasher

The Line between Lawmen and Lawless On December 26, 1910, Oscar Chitwood lay lifeless on the courthouse lawn in Hot Springs, his wrists shackled together, and his body torn by bullets. The deputies on the scene claimed that masked men had lynched their prisoner and that the lawmen were innocent bystanders to the carnage. Newspapers everywhere proclaimed this killing another example of vigilantism run rampant. Within days, however, the official story fell apart, and these deputies were charged with cold-blooded murder. Authors Guy Lancaster and Christopher Thrasher tell the little-known story of accused outlaw Oscar Chitwood, the authorities he dared defy, and the mysterious resort town of Hot Springs, a place where the Wild West met the epitome of civilization, and where the boundaries between lawman and outlaw were never all that clear.

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Page Count

128

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439676747

ISBN 13

9781439676745

Brand Valued

How socially valued brands hold the key to a sustainable future and business success

By: Guy Champniss,Fernando Rodes Vila

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Brand Valued

How socially valued brands hold the key to a sustainable future and business success

By: Guy Champniss,Fernando Rodes Vila

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.

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Page Count

314

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119977991

ISBN 13

9781119977995

Why Hawks Become Doves

Shimon Peres and Foreign Policy Change in Israel

By: Guy Ziv

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Why Hawks Become Doves

Shimon Peres and Foreign Policy Change in Israel

By: Guy Ziv

Why do hawkish leaders change course to pursue dovish policies? In Why Hawks Become Doves, Guy Ziv argues that conventional international relations theory is inadequate for explaining these momentous foreign policy shifts, because it underestimates the importance of leaders and their personalities. Applying insights from cognitive psychology, Ziv argues that decision-makers' cognitive structure—specifically, their levels of cognitive openness and complexity—is a critical causal variable in determining their propensity to revise their beliefs and pursue new policies. To illustrate his point, he examines Israeli statesman Shimon Peres. Beginning his political career as a tough-minded security hawk, Peres emerged as one of the Middle East's foremost champions of Israeli-Palestinian peacemaking. Drawing on a vast range of sources, including interviews with Peres and dozens of other political elites, archival research, biographies, and memoirs, Ziv finds that Peres's highly open and complex cognitive structure facilitated a quicker and more profound dovish shift on the Israeli-Palestinian conflict than his less cognitively open and complex rivals.

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Page Count

195

Publisher

State University of New York Press

Published Date

ISBN 10

1438453973

ISBN 13

9781438453972

Strategies for Comparative Research in Political Science

By: B. Guy Peters

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Strategies for Comparative Research in Political Science

By: B. Guy Peters

Written by a prominent figure in the field, this book provides an accessible introduction to comparative methodology. Drawing on a wide range of approaches throughout, it is essential reading for anyone wanting to understand or research in this major area of political science.

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Page Count

296

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1137367229

ISBN 13

9781137367228

The Evolution of the US Air Force

Organizational Culture and Preparedness for War

By: Israel Guy

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The Evolution of the US Air Force

Organizational Culture and Preparedness for War

By: Israel Guy

This book looks at the history of the US Air Force through the lens of its (lack of) preparedness for major wars, which is shown to be a result of its organizational culture. The U.S. Air Force is probably the most powerful military force in history, both in its destructive firepower and in its ability to project it globally. Yet, despite its unparalleled power, the Air Force entered its first three pivotal conflicts – World War II, the Korean War, and the Vietnam War – unprepared. But surprisingly, it was remarkably well prepared for its fourth major war: the Gulf War of 1991. Could there be an underlying trait or characteristic, which influenced the Air Force between the wars, that historically caused the US Air Force to be unprepared for war or prepared for the wrong type of war? Surprisingly, there is such a factor which was quite prominent in the Air Force’s complex identity – its organizational culture. Besides providing a historical description of the Air Force, this book demonstrates clearly how its organizational culture evolved and how it caused the US Air Force to be prepared for the wrong war. It also shows that when the organizational culture changed, the Air Force changed its focus and arrived prepared for the following war: the 1991 Gulf War. This book will be of interest to students of air power, strategic studies, US public policy, and security studies in general.

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Page Count

306

Publisher

Taylor & Francis

Published Date

ISBN 10

1040111513

ISBN 13

9781040111512

A Dictionary of Film Studies

By: Annette Kuhn,Guy Westwell

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A Dictionary of Film Studies

By: Annette Kuhn,Guy Westwell

A Dictionary of Film Studies covers all aspects of its discipline as it is currently taught at undergraduate level. Offering exhaustive and authoritative coverage, this A-Z is written by experts in the field, and covers terms, concepts, debates, and movements in film theory and criticism; national, international, and transnational cinemas; film history, movements, and genres; film industry organizations and practices; and key technical terms and concepts. Since its first publication in 2012, the dictionary has been updated to incorporate over 40 new entries, including computer games and film, disability, ecocinema, identity, portmanteau film, Practice as Research, and film in Vietnam. Moreover, numerous revisions have been made to existing entries to account for developments in the discipline, and changes to film institutions more generally. Indices of films and filmmakers mentioned in the text are included for easy access to relevant entries. The dictionary also has 13 feature articles on popular topics and terms, revised and informative bibliographies for most entries, and more than 100 web links to supplement the text.

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Page Count

576

Publisher

Oxford University Press

Published Date

ISBN 10

0192568043

ISBN 13

9780192568045

Watch Your Cleavage, Check Your Zipper!

By: Guy LeBow

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Watch Your Cleavage, Check Your Zipper!

By: Guy LeBow

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Solve jigsaw puzzle

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Page Count

332

Publisher

SP Books

Published Date

ISBN 10

1561712841

ISBN 13

9781561712847

Book's by Guy LeBow

Watch Your Cleavage, Check Your Zipper!

Watch Your Cleavage, Check Your Zipper!

The Murder of Oscar Chitwood in Hot Springs, Arkansas

The Murder of Oscar Chitwood in Hot Springs, Arkansas

Brand Valued

Brand Valued

Why Hawks Become Doves

Why Hawks Become Doves

Strategies for Comparative Research in Political Science

Strategies for Comparative Research in Political Science

The Evolution of the US Air Force

The Evolution of the US Air Force

A Dictionary of Film Studies

A Dictionary of Film Studies

Watch Your Cleavage, Check Your Zipper!

Watch Your Cleavage, Check Your Zipper!

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