Guy Clapperton's Books

The Joy of Work?

Jobs, Happiness, and You

By: Peter Warr,Guy Clapperton

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The Joy of Work?

Jobs, Happiness, and You

By: Peter Warr,Guy Clapperton

Are you happy at work? Or do you just grin and bear it? We spend an average of 25% of our lives at work, so it’s important to make the best of it. The Joy of Work? looks at happiness and unhappiness from a fresh perspective. It draws on up-to-date research from around the world to present the causes and consequences of low job satisfaction and gives helpful suggestions and strategies for how to get more enjoyment from work. The book includes many interesting case studies about individual work situations, and features simple self-completion questionnaires and procedures to help increase your happiness. Practical suggestions cover how to improve a job without moving out of it, advice about changing jobs, as well as how to alter typical styles of thinking which affect your attitudes. This book is unique. The subject is of major significance to virtually all adults - people in jobs and those who are hoping to get one. It is particularly distinctive in combining two areas that are usually looked at separately – self-help approaches to making yourself happy and issues within organizations that affect well-being. The Joy of Work? has been written in a relaxed and readable style by an exceptional combination of authors: a highly-acclaimed professor of psychology and a widely published business journalist. Bringing together research from business and psychology – including positive psychology – this practical book will make a big difference to your happiness at work – and therefore to your whole life.

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Page Count

200

Publisher

Routledge

Published Date

ISBN 10

1136836659

ISBN 13

9781136836657

This is Social Commerce

Turning Social Media into Sales

By: Guy Clapperton

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This is Social Commerce

Turning Social Media into Sales

By: Guy Clapperton

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI

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Page Count

183

Publisher

John Wiley & Sons

Published Date

ISBN 10

085708254X

ISBN 13

9780857082541

This is Social Media

Tweet, Blog, Link and Post Your Way to Business Success

By: Guy Clapperton

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This is Social Media

Tweet, Blog, Link and Post Your Way to Business Success

By: Guy Clapperton

*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks. Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick? This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result. With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.

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Page Count

172

Publisher

John Wiley & Sons

Published Date

ISBN 10

1906465908

ISBN 13

9781906465902

The Resources of the Third World

By: Guy Arnold

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The Resources of the Third World

By: Guy Arnold

The Resources of the Third World provides a comprehensive survey of those countries that are considered to belong to the Third World or less developed countries, those that the World Bank classifies as low- or middle-income economies. The book analyzes the contribution that possession of resources makes to economic development. Guy Arnold defines resources in broad terms--not only the traditionally analyzed resources of agricultural and mineral wealth but also the less well studied resources of infrastructure and, especially, population, and the talents, education, and training of that population. In Part I, Overview, Arnold examines these resources and defines the relationship between the advanced economies of the North and the developing economies of the South. In Part II, Country Surveys, he provides individual analysis of some 144 countries of the South in an effort to define their potential and probable development during the first few decades of the 21st century. The Resources of the Third World will be an essential text for any researcher, librarian, or student with an interest in Third World studies.

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Page Count

400

Publisher

Routledge

Published Date

ISBN 10

1135918058

ISBN 13

9781135918057

This is Social Media

Tweet, Blog, Link and Post Your Way to Business Success

By: Guy Clapperton

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This is Social Media

Tweet, Blog, Link and Post Your Way to Business Success

By: Guy Clapperton

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Page Count

172

Publisher

John Wiley & Sons

Published Date

ISBN 10

1906465908

ISBN 13

9781906465902

This is Social Commerce

Turning Social Media into Sales

By: Guy Clapperton

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This is Social Commerce

Turning Social Media into Sales

By: Guy Clapperton

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Page Count

183

Publisher

John Wiley & Sons

Published Date

ISBN 10

085708254X

ISBN 13

9780857082541

The Joy of Work?

Jobs, Happiness, and You

By: Peter Warr,Guy Clapperton

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The Joy of Work?

Jobs, Happiness, and You

By: Peter Warr,Guy Clapperton

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Page Count

199

Publisher

Routledge

Published Date

ISBN 10

1136836640

ISBN 13

9781136836640

Free Publicity for Your Business in a Week

By: Guy Clapperton

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Free Publicity for Your Business in a Week

By: Guy Clapperton

Written from an insider's perspective, this book is aimed principally at small business managers and sole traders who wish to use the media to get attention for their business without spending vast sums of money on unnecessary PR agencies. It covers the full spectrum of handling journalists and media organizations, from writing press releases, responding to journalist feedback, understanding how the press works and finally what to do if it all goes wrong and you are misinterpreted. There are also alternative ideas for getting attention for your business.

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ISBN 10

0340858273

ISBN 13

9780340858271

Top UK Companies of the Future

By: Guy Clapperton

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Top UK Companies of the Future

By: Guy Clapperton

Business today is changing at an ever-increasing pace - commercial organizations need to continually update and improve if they are the achieve and maintain success. In this climate it is vitally important to learn from the practices and strategies of the most successful, forward-thinking companies.

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Page Count

594

Published Date

ISBN 10

0007110294

ISBN 13

9780007110292

Book's by Guy Clapperton

The Joy of Work?

The Joy of Work?

This is Social Commerce

This is Social Commerce

This is Social Media

This is Social Media

The Resources of the Third World

The Resources of the Third World

This is Social Media

This is Social Media

This is Social Commerce

This is Social Commerce

The Joy of Work?

The Joy of Work?

Free Publicity for Your Business in a Week

Free Publicity for Your Business in a Week

Top UK Companies of the Future

Top UK Companies of the Future

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