Gururajan Govindan's Books

Data Science for Marketing Analytics

A practical guide to forming a killer marketing strategy through data analysis with Python

By: Mirza Rahim Baig,Gururajan Govindan,Vishwesh Ravi Shrimali

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Data Science for Marketing Analytics

A practical guide to forming a killer marketing strategy through data analysis with Python

By: Mirza Rahim Baig,Gururajan Govindan,Vishwesh Ravi Shrimali

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

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637

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1800563884

ISBN 13

9781800563889

The Data Analysis Workshop

Solve business problems with state-of-the-art data analysis models, developing expert data analysis skills along the way

By: Gururajan Govindan,Shubhangi Hora,Konstantin Palagachev

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The Data Analysis Workshop

Solve business problems with state-of-the-art data analysis models, developing expert data analysis skills along the way

By: Gururajan Govindan,Shubhangi Hora,Konstantin Palagachev

Learn how to analyze data using Python models with the help of real-world use cases and guidance from industry experts Key FeaturesGet to grips with data analysis by studying use cases from different fieldsDevelop your critical thinking skills by following tried-and-true data analysisLearn how to use conclusions from data analyses to make better business decisionsBook Description Businesses today operate online and generate data almost continuously. While not all data in its raw form may seem useful, if processed and analyzed correctly, it can provide you with valuable hidden insights. The Data Analysis Workshop will help you learn how to discover these hidden patterns in your data, to analyze them, and leverage the results to help transform your business. The book begins by taking you through the use case of a bike rental shop. You'll be shown how to correlate data, plot histograms, and analyze temporal features. As you progress, you'll learn how to plot data for a hydraulic system using the Seaborn and Matplotlib libraries, and explore a variety of use cases that show you how to join and merge databases, prepare data for analysis, and handle imbalanced data. By the end of the book, you'll have learned different data analysis techniques, including hypothesis testing, correlation, and null-value imputation, and will have become a confident data analyst. What you will learnGet to grips with the fundamental concepts and conventions of data analysisUnderstand how different algorithms help you to analyze the data effectivelyDetermine the variation between groups of data using hypothesis testingVisualize your data correctly using appropriate plotting pointsUse correlation techniques to uncover the relationship between variablesFind hidden patterns in data using advanced techniques and strategiesWho this book is for The Data Analysis Workshop is for programmers who already know how to code in Python and want to use it to perform data analysis. If you are looking to gain practical experience in data science with Python, this book is for you.

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625

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1839218126

ISBN 13

9781839218125

Data Science for Marketing Analytics

A practical guide to forming a killer marketing strategy through data analysis with Python

By: Mirza Rahim Baig,Gururajan Govindan,Vishwesh Ravi Shrimali

Write a review Read reviews Take a Quiz Solve Book Puzzle

Data Science for Marketing Analytics

A practical guide to forming a killer marketing strategy through data analysis with Python

By: Mirza Rahim Baig,Gururajan Govindan,Vishwesh Ravi Shrimali

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

637

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1800563884

ISBN 13

9781800563889

Book's by Gururajan Govindan

Data Science for Marketing Analytics

Data Science for Marketing Analytics

The Data Analysis Workshop

The Data Analysis Workshop

Data Science for Marketing Analytics

Data Science for Marketing Analytics

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