The field of management is dynamic and continuously expanding. Its relevance has been widely appreciated and its tools and techniques have gained applicability in a variety of institutional systems and sectors. The book is designed to enhance the learning experience of the students by lucidly explaining the basic concepts with suitable illustrations. Relevant cases have been incorporated at appropriate places. Numerous questions that have appeared in university examinations of previous years have been given. The authors have drawn inferences and ideas from wide ranging sources and those have been duly acknowledged at the end of each chapter. Key Features • Comprehensive coverage of syllabuses of South Indian universities • Also suited for universities of other regions • Innovative presentation with real-life examples and practical insights • Contemporary and research-based text • Covers global and Indian management scenarios