Guilherme Pires's Books

Ethnic Marketing

Culturally sensitive theory and practice

By: Guilherme Pires,John Stanton

Write a review Read reviews Take a Quiz Solve Book Puzzle

Ethnic Marketing

Culturally sensitive theory and practice

By: Guilherme Pires,John Stanton

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

391

Publisher

Routledge

Published Date

ISBN 10

1135046387

ISBN 13

9781135046385

Reinhold Niebuhr and International Relations Theory

Realism beyond Thomas Hobbes

By: Guilherme Marques Pedro

Write a review Read reviews Take a Quiz Solve Book Puzzle

Reinhold Niebuhr and International Relations Theory

Realism beyond Thomas Hobbes

By: Guilherme Marques Pedro

This is the first book in international relations theory entirely devoted to the political thought of Reinhold Niebuhr. Focusing on the existential theology which lies at the basis of Reinhold Niebuhr’s theory of international politics, it highlights the ways in which Niebuhrian realism was not only profoundly theological, but also constituted a powerful existentialist reconfiguration of the Realist tradition going back to Saint Augustine. Guilherme Marques Pedro offers an innovative account of Reinhold Niebuhr’s eclectic thought, branching out into politics, ethics, history, society and religion and laying out a conceptual framework through which his work, as much as the realist tradition of international political thought as a whole, can be read. The book calls for the need to revisit classic thinkers within IR theory with an eye to their interdisciplinary background and as a way to remind ourselves of the issues that were at stake within the field as it was growing in autonomy and diversity – issues which remain, regardless of its disciplinary development, at the core of IR’s concerns. This book offers an important contribution to IR scholarship, revealing the great historical wealth, intellectual originality but also the limitations and paradoxes of one of the greatest American political thinkers of the twentieth century.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

213

Publisher

Routledge

Published Date

ISBN 10

1351722743

ISBN 13

9781351722742

A Port in Global Capitalism

Unveiling Entangled Accumulation in Rio de Janeiro

By: Sérgio Costa,Guilherme Leite Gonçalves

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Port in Global Capitalism

Unveiling Entangled Accumulation in Rio de Janeiro

By: Sérgio Costa,Guilherme Leite Gonçalves

Through a study of the port district of Rio de Janeiro and its history, from its emergence as a major slave market to its modern-day incarnation as a hub of tourism, real estate and financial speculation, this book examines the different dimensions of the manner in which capitalism expands its global process of accumulation to incorporate spaces not yet integrated into chains of value production. As such, it sheds new light on the use of explicit non-economic violence on the part of capitalist expansion, in the form of colonial or imperial policies, plundering or legal forms of expropriation. As such, it will appeal to sociologists, historians, economists, legal scholars and political theorists with interests in capitalism and inequalities.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

156

Publisher

Routledge

Published Date

ISBN 10

100070954X

ISBN 13

9781000709544

Family and Succession Law in Portugal

By: Guilherme de Oliveira,Paula Távora Vítor

Write a review Read reviews Take a Quiz Solve Book Puzzle

Family and Succession Law in Portugal

By: Guilherme de Oliveira,Paula Távora Vítor

Derived from the renowned multi-volume International Encyclopaedia of Laws, this concise exposition and analysis of the essential elements of law with regard to family relations, marital property, and succession to estates in Portugal covers the legal rules and customs pertaining to the intertwined civic status of persons, the family, and property. After an informative general introduction, the book proceeds to an in-depth discussion of the sources and instruments of family and succession law, the authorities that adjudicate and administer the laws, and issues surrounding the person as a legal entity and the legal disposition of property among family members. Such matters as nationality, domicile, and residence; marriage, divorce, and cohabitation; adoption and guardianship; succession and inter vivos arrangements; and the acquisition and administration of estates are all treated to a degree of depth that will prove useful in nearly any situation likely to arise in legal practice. The book is primarily designed to assist lawyers who find themselves having to apply rules of international private law or otherwise handling cases connected with Portugal. It will also be of great value to students and practitioners as a quick guide and easy-to-use practical resource in the field, and especially to academicians and researchers engaged in comparative studies by providing the necessary, basic material of family and succession law.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

380

Publisher

Kluwer Law International B.V.

Published Date

ISBN 10

9403537469

ISBN 13

9789403537467

Tourism Theory

Concepts, Models and Systems

By: Guilherme Lohmann,Alexandre Panosso Netto

Write a review Read reviews Take a Quiz Solve Book Puzzle

Tourism Theory

Concepts, Models and Systems

By: Guilherme Lohmann,Alexandre Panosso Netto

Theories within tourism can be difficult, even confusing areas to understand. Developed from the successful Portuguese textbook Teoria do Turismo, Tourism Theory provides clear and thorough coverage of all aspects of tourism theory for students and researchers of tourism. Consisting of five sections and over fifty entries, this book covers nine of the most important models in tourism study. The first three sections examine general concepts in tourism; disciplines and topics; and the tourist, which includes areas such as demand, gaze, psychology and typologies. A fourth section covers intermediation, distribution and travel, reviewing aspects such as travel agencies, tourist flows and multi-destination travel patterns. The final section encapsulates the tourism destination itself, covering organizations, the destination image, supply, seasonality and more. Encyclopedic cross-referencing between entries makes navigation easy, while in-depth analysis, exercises and further reading suggestions for each of the selected areas provide the context and detail needed for understanding. Entries can be used individually as a reference, or as part of the whole for a complete introduction to tourism theory.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

270

Publisher

CABI

Published Date

ISBN 10

1780647158

ISBN 13

9781780647159

Critical Citizens for an Intercultural World

Foreign Language Education as Cultural Politics

By: Manuela Guilherme

Write a review Read reviews Take a Quiz Solve Book Puzzle

Critical Citizens for an Intercultural World

Foreign Language Education as Cultural Politics

By: Manuela Guilherme

This book examines the acquisition of requests in English by a seven- year-old Japanese girl during her 17-month residence in Australia. The study focuses on the linguistic repertoire available to the child as she attempts to make requests and vary these to suit different goals and addressees. This book helps unravel features of pragmatic development in the child's interlanguage, a subject about which we yet know very little.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

314

Publisher

Multilingual Matters

Published Date

ISBN 10

1853596094

ISBN 13

9781853596094

Ethnic Marketing

Theory, Practice and Entrepreneurship

By: Guilherme D. Pires,John Stanton

Write a review Read reviews Take a Quiz Solve Book Puzzle

Ethnic Marketing

Theory, Practice and Entrepreneurship

By: Guilherme D. Pires,John Stanton

Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist socialization path towards the host country’s mainstream are contradicted by minority ethnic group resilience. There is no evidence that these groups naturally disappear within the cultural and behavioural contexts of their adopted countries. Since ethnic minority consumers cannot be expected to assimilate, then they maintain some significant degree of unique ethnicity related consumer characteristics that convert into threats and opportunities for business. The inherent socialisation process also provides opportunities for ethnic entrepreneurship and for proliferation of ethnic minority business. Following from the extensive examination of scholarly perspectives of ethnic marketing theory, there is an acknowledged and marked divide between theoretical exhortations and what is done in practice, a relative oversight of the implications of mixed embedded markets, and a propinquity to overlook the crucial role played by ethnic entrepreneurship and ethnic networks. Opportunity valuations are difficult to enact due to a lack of intelligence about ethnic markets. Variable sentiment about the future of ethnic marketing links to different predictions on how the drivers of globalization will impact on the acculturation paths of ethnic minorities. Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives. The ultimate objective is to reduce the theory-practice divide through the development of a collaborative framework between business and scholars that converts into theory-in-use.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

336

Publisher

Routledge

Published Date

ISBN 10

1315454874

ISBN 13

9781315454870

Ethnic Marketing

Culturally sensitive theory and practice

By: Guilherme Pires,John Stanton

Write a review Read reviews Take a Quiz Solve Book Puzzle

Ethnic Marketing

Culturally sensitive theory and practice

By: Guilherme Pires,John Stanton

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

391

Publisher

Routledge

Published Date

ISBN 10

1135046387

ISBN 13

9781135046385

Book's by Guilherme Pires

Ethnic Marketing

Ethnic Marketing

Reinhold Niebuhr and International Relations Theory

Reinhold Niebuhr and International Relations Theory

A Port in Global Capitalism

A Port in Global Capitalism

Family and Succession Law in Portugal

Family and Succession Law in Portugal

Tourism Theory

Tourism Theory

Critical Citizens for an Intercultural World

Critical Citizens for an Intercultural World

Ethnic Marketing

Ethnic Marketing

Ethnic Marketing

Ethnic Marketing

Username

Password

Username

Password

Password again

Birthday

Email