Guido Marra's Books

Fractures of the Shoulder Girdle

By: William N. Levine,Guido Marra

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Fractures of the Shoulder Girdle

By: William N. Levine,Guido Marra

This title offers guidelines to avoid complications in the diagnosis, management, repair and rehabilitation of common, complex and multifaceted fractures of the shoulder girdle. It emphasizes critical issues in clinical and radiographic evaluation for optimal surgical outcomes. The text is also illustrated to clarify diagnostic, surgical and therap

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Page Count

268

Publisher

CRC Press

Published Date

ISBN 10

0824747321

ISBN 13

9780824747329

Emotions and the Right Side of the Brain

By: Guido Gainotti

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Emotions and the Right Side of the Brain

By: Guido Gainotti

This book focuses on asymmetries in brain structure and their role in emotional functions (such as amygdala in emotional comprehension, the ventro-medial prefrontal cortex in the integration between cognition and emotion and in the control of emotional reactions, and the anterior insula in the experience of emotions). The idea of hemispheric asymmetries in emotional comprehension and expression was first proposed about a century after the first studies showing that the left hemisphere is dominant for language, but it quickly became very popular. Initial investigations considered the right and left hemispheres as single functional units, but in the last few years several researchers have focused attention on asymmetries in brain structures playing a critical role in specific components of emotional functions. Furthermore, interesting data have been obtained by studying emotional and behavioural disorders of patients with asymmetrical forms of frontal or temporal variants of fronto-temporal degeneration. Elaborating on these subjects requires, on the one hand, a consolidated understanding of how models concerning the relationships between emotions and hemispheric asymmetries evolved in time and, on the other hand, a sound interdisciplinary knowledge of psychology (nature, components and hierarchical organization of emotions) and neuroscience (neuroanatomy). This volume – intended for neurologists, neuroscientists and psychologists – pursues an organic and consistent approach to provide an overview of these complex and fascinating issues.

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Publisher

Springer Nature

Published Date

ISBN 10

3030340902

ISBN 13

9783030340902

The USA TODAY College Football Encyclopedia 2009-2010

By: Bob Boyles,Paul Guido

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The USA TODAY College Football Encyclopedia 2009-2010

By: Bob Boyles,Paul Guido

The most comprehensive resource on college football ever published.

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Page Count

1396

Publisher

Skyhorse Publishing Inc.

Published Date

ISBN 10

1602396779

ISBN 13

9781602396777

The Salience of Marketing Stimuli

An Incongruity-Salience Hypothesis on Consumer Awareness

By: Gianluigi Guido

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The Salience of Marketing Stimuli

An Incongruity-Salience Hypothesis on Consumer Awareness

By: Gianluigi Guido

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.

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Page Count

308

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461516218

ISBN 13

9781461516217

Enabling Adaptive Water Management to Face Drought Risk in a Changing Climate

By: Guido Minucci

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Enabling Adaptive Water Management to Face Drought Risk in a Changing Climate

By: Guido Minucci

This book explores the current challenges with regard to uncertainty and risk in water management, as well as the interlinkages between drought and water management. It focuses on the challenges for water management organisations, which are expected to adapt to such changes and implement adaptive water management. The book proposes a methodology for assessing organisations’ adaptive capacity, named REACT, and demonstrates its application in a case study. It subsequently analyses the barriers hindering water management organisations’ ability to adapt, and investigates the socio-cultural and economic barriers in water governance to applying adaptive water management (AWM) strategies. Lastly, the book describes how to enable AWM in order to face current and future drought risks by integrating it with drought risk management. Given its scope, it will appeal to scientists, pracademics and professionals from academia, the water industry and involved in policymaking.

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Page Count

142

Publisher

Springer Nature

Published Date

ISBN 10

3030551377

ISBN 13

9783030551377

White Coat Hypertension

An Unresolved Diagnostic and Therapeutic Problem

By: Giuseppe Mancia,Guido Grassi,Gianfranco Parati,Alberto Zanchetti

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White Coat Hypertension

An Unresolved Diagnostic and Therapeutic Problem

By: Giuseppe Mancia,Guido Grassi,Gianfranco Parati,Alberto Zanchetti

This book addresses all aspects of white coat hypertension – the phenomenon of raised blood pressure in a medical setting yet not elsewhere – from its history to its pathophysiology, diagnosis and treatment. White coat hypertension is a common condition, accounting for 30–40% of the overall hypertensive population. While many studies have addressed this condition, controversy still exists over whether it causes an increased risk to sufferers and should be treated. In the volume neurogenic and non-neurogenic mechanisms are discussed and the significance of various predictive factors, evaluated. The association of white coat hypertension with dysmetabolic risk factors, new-onset diabetes and other conditions is carefully reviewed. Further chapters consider the occurrence of asymptomatic organ damage and cardiovascular outcomes in affected patients and helpful guidance is also provided on the controversial issue of when to treat and when not to treat. White Coat Hypertension is based largely on work done during the past 30 years by renowned researchers working in Milan, who have made key contributions in improving knowledge of the condition and whose work is well known across the world.

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Page Count

153

Publisher

Springer

Published Date

ISBN 10

3319074105

ISBN 13

9783319074108

Book's by Guido Marra

Fractures of the Shoulder Girdle

Fractures of the Shoulder Girdle

Emotions and the Right Side of the Brain

Emotions and the Right Side of the Brain

The USA TODAY College Football Encyclopedia 2009-2010

The USA TODAY College Football Encyclopedia 2009-2010

The Salience of Marketing Stimuli

The Salience of Marketing Stimuli

Enabling Adaptive Water Management to Face Drought Risk in a Changing Climate

Enabling Adaptive Water Management to Face Drought Risk in a Changing Climate

White Coat Hypertension

White Coat Hypertension

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