Gretchen Larsen's Books

Music, Markets and Consumption

By: Daragh O'Reilly,Gretchen Larsen,Krzysztof Kubacki

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Music, Markets and Consumption

By: Daragh O'Reilly,Gretchen Larsen,Krzysztof Kubacki

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

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246

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Goodfellow Publishers Ltd

Published Date

ISBN 10

1908999535

ISBN 13

9781908999535

Comprehensive Gynecology E-Book

By: Gretchen M Lentz,Rogerio A. Lobo,David M Gershenson,Vern L. Katz

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Comprehensive Gynecology E-Book

By: Gretchen M Lentz,Rogerio A. Lobo,David M Gershenson,Vern L. Katz

Comprehensive Gynecology provides you with complete, timely, and easy access to vital information on all the medical and surgical issues affecting your practice. Whether you’re a resident or practioner, you’ll get all the practical, in-depth coverage you need to stay at the forefront of your field. Now in its sixth edition, this core reference, formerly edited by Drs. Droegemueller, Stenchever, Mishell and Herbst, continues to be your primary resource for in-depth and up-to-date information. Stay up to date with the latest gynecologic advances through clear writing, a clinical focus, and a focus on evidence-based practices. Prepare for the challenges you’ll face in practice with a completely overhauled legal chapter containing factual scenarios. Stay current in your field with the most recent advances in breast care; endoscopy and hysteroscopy; menopausal bone health; legal issues affecting our practice; and much more. Access state-of-the-art guidance on the latest applications in diagnostic and interventional ultrasound - and many other essential aspects of today's practice - through detailed sections on the molecular biology of specific gynecologic malignancies and a new chapter on Fallopian Tube and Primary Peritoneal Cancer. Recognize the interactions and influences of female physiology on major disease processes with a new chapter on The Interaction of Medical Diseases and Female Physiology. Address every patient’s needs with the Emotional Issues in Gynecology chapter, now modified in partnership with a psychiatrist, and updated information on depression/anxiety treatment.

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1084

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323091318

ISBN 13

9780323091312

Personality

By: Jerry M. Burger,Gretchen M. Reevy

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Personality

By: Jerry M. Burger,Gretchen M. Reevy

Now published by SAGE! In Personality, the historical underpinnings of core theories and research come alive through biographical and contextual illustrations. Author Jerry M. Burger, and new co-author Gretchen M. Reevy, use vivid stories and discussions to challenge learners to critically consider the discipline’s approach to diversity, research science, and its future as a holistic field of study. With a balance of both theory and research, along with application sections and personality tests, students gain hands-on experience and a comprehensive understanding of the subject matter. Every chapter in this Eleventh Edition has been thoroughly updated, such as sections on Extraversion-Introversion, Dream Interpretation, and Gender Roles, to reflect the most recent research. It also features 400 new references, a new research topic on Narcissism, and two new personality scales. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Digital Option / Courseware SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class. Learn more. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

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714

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SAGE Publications

Published Date

ISBN 10

1071857290

ISBN 13

9781071857298

Encyclopedia of Emotion [2 volumes]

[2 volumes]

By: Gretchen M. Reevy

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Encyclopedia of Emotion [2 volumes]

[2 volumes]

By: Gretchen M. Reevy

This unique two-volume reference is an accessible, up-to-date resource for the rich and fascinating study of human emotion. Drawing on both contemporary and classic research, Encyclopedia of Emotion explores the complex realities of our emotional lives and communicates what psychologists have learned about them to date in a clear and captivating way. The landmark work bridges the divide within psychology as a discipline between basic and applied science, gathering together in one comprehensive resource both theoretical and clinical perspectives on this important subject. In two volumes, Encyclopedia of Emotion offers more than 400 alphabetically organized entries on a broad range of topics, including the neurological foundations of emotional function, competing theories of emotion, multicultural perspectives on emotions, emotional disorders, their diagnosis and treatment, and profiles of important organizations and key figures who have shaped our understanding of how and why we feel the way we do.

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722

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313345759

ISBN 13

9780313345753

The First 20 Minutes

Surprising Science Reveals How We Can Exercise Better, Train Smarter, Live Longe r

By: Gretchen Reynolds

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The First 20 Minutes

Surprising Science Reveals How We Can Exercise Better, Train Smarter, Live Longe r

By: Gretchen Reynolds

The New York Times bestseller that explains how groundbreaking scientific discoveries can help each of us achieve our personal best Every week, Gretchen Reynolds single-handedly influences how millions of Americans work out. In her popular New York Times column, she debunks myths, spurs conversation, and stirs controversy by questioning widely held beliefs about exercise. Here, Reynolds consults experts in a range of fields to share paradigm-shifting findings that were previously only available in academic and medical journals, including: · 20 minutes of cardio is all you need (and sometimes six minutes is enough) · Stretching before a workout is counterproductive · Chocolate milk is better than Gatorade for recovery Whether you’re running ultramarathons or just want to climb the stairs without losing your breath, The First 20 Minutes will show you how to be healthy today and perform better tomorrow.

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290

Publisher

Penguin

Published Date

ISBN 10

0142196754

ISBN 13

9780142196755

History Lover's Guide to Lincoln, A

By: Gretchen M. Garrison

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History Lover's Guide to Lincoln, A

By: Gretchen M. Garrison

Dramatic change accompanied Lincoln's growth from a village of 30 settlers to a city of 300,000. Today, Lincoln retains the residue of its fascinating past for those who know where to look. Tour Lincoln's storied heritage by charting the arrival of the university, penitentiary, asylum and railroads. Learn how the early churches still anchor the community. Discover the five towns that later merged into Lincoln. Visualize the artwork that best reflects Lincoln-both the person and city. Locate where Lindbergh learned to fly. Revisit the downtown Lincoln scene of what was once the largest bank robbery in the United States. Picture the once thriving Capitol Beach Amusement Park. Explore Nebraska's capital city in the expert company of Gretchen M. Garrison.

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224

Publisher

Arcadia Publishing

Published Date

ISBN 10

1467144452

ISBN 13

9781467144452

Collaborative Home/School Interventions

Evidence-Based Solutions for Emotional, Behavioral, and Academic Problems

By: Gretchen Gimpel Peacock,Brent R. Collett

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Collaborative Home/School Interventions

Evidence-Based Solutions for Emotional, Behavioral, and Academic Problems

By: Gretchen Gimpel Peacock,Brent R. Collett

Parents can be invaluable partners in identifying students’ behavioral and learning needs and developing effective solutions. This book provides practical tools for collaborating with families to achieve the best outcomes for K–12 students. In a large-size format for easy reference and photocopying, the book includes more than 40 ready-to-use reproducibles. School-based mental health professionals will learn how to build positive home/school relationships, actively involve parents in assessment and intervention, and overcome barriers to collaboration. The latest research on what works in treating internalizing, externalizing, and academic difficulties is translated into clear-cut recommendations for practice. This book is in The Guilford Practical Intervention in the Schools Series, edited by Sandra M. Chafouleas.

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229

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Guilford Press

Published Date

ISBN 10

1606233785

ISBN 13

9781606233788

Comprehensive Gynecology E-Book

By: Rogerio A. Lobo,David M Gershenson,Gretchen M Lentz,Fidel A Valea

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Comprehensive Gynecology E-Book

By: Rogerio A. Lobo,David M Gershenson,Gretchen M Lentz,Fidel A Valea

The primary gynecology text for over 25 years, Comprehensive Gynecology covers all of the key issues residents, specialists, primary care doctors, and other healthcare providers encounter in everyday practice. This 7th edition has been fully updated to include a wealth of new content, including current discussions of minimally invasive surgical approaches to gynecologic care, infertility issues and treatments, effectively managing menopausal patients, and more. Written in a clear, concise and evidence-based style, it offers the practical, in-depth coverage you need to remain at the forefront of your field. Grasp key information quickly and easily through clear writing, a clinical focus, and guidance on evidence-based techniques. Access state-of-the-art information on the latest applications in diagnostic and interventional ultrasound and other essential aspects of today's practice. Prepare for the challenges you may face with a legal chapter containing factual scenarios. New videos, 20 in all, address topics such as Pap Smear Techniques; Hysteroscopic Metroplasty; Endometriosis of the Bladder; and more. Explore important issues in infertility, such as egg freezing, cancer treatment, and preimplantation genetic diagnosis. Understand the latest research in menopause, how to effectively prescribe treatments, and the consideration of using hormones for prevention. A new chapter dedicated to in vitro fertilization keeps you current with today's recent advances. Updated Preoperative Care and Quality chapter represents the ongoing 'Enhanced Recovery after Surgery' care programs.

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1100

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323430031

ISBN 13

9780323430036

Comprehensive Gynecology

By: Gretchen M. Lentz,David M. Gershenson

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Comprehensive Gynecology

By: Gretchen M. Lentz,David M. Gershenson

In the 25 years since the first edition of Comprehensive Gynecology, many scientific advances have occurred in medical practice. The first four editions were largely the work of the original four editors: Drs. William Droegemueller, Arthur L. Herbst, Daniel R. Mishell, Jr., and Morton A. Stenchever...With the staggering volume of medical literature published and the complexities of the gynecologic subspecialties, we have collaborated with additional experts for the sixth edition. We've "examined disease" and added a new chapter on the interaction of medical diseases and female physiology. We've "investigated discord" with new authors to completely rewrite the emotional and psychological issues in gynecology and the legal issues for obstetrician-gynecologists. Other chapters have delved into the controversies in breast cancer screening, vitamin D use, the ongoing debates in hormone therapy, and vaginal mesh use for pelvic organ prolapse surgery. (from Preface -- MD Consult, viewed April 9, 2012)

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957

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

032306986X

ISBN 13

9780323069861

Comprehensive Gynecology

By: David M. Gershenson,Gretchen M Lentz,Rogerio A. Lobo

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Comprehensive Gynecology

By: David M. Gershenson,Gretchen M Lentz,Rogerio A. Lobo

With its trademark clear, concise writing style and evidence-based focus, Comprehensive Gynecology, 8th Edition, remains your #1 choice for practical, in-depth coverage of any women's health issue you're likely to encounter. It covers all key issues in gynecology, now fully updated to include new information on topics such as laparoscopy and innovations in robotic surgery, reversible contraception, and advancements in treating endometriosis. For residents, specialists, primary care doctors, and other healthcare providers, Comprehensive Gynecology is an easy-to-access source of trusted information for everyday practice. - Includes helpful features such as key references and terms, key points at the end of each chapter, summary boxes for quick reference, and new bolded text to highlight the most important concepts. - Features newly improved artwork; a more cohesive, easy-to-navigate design throughout; and more clinical algorithms. - Contains hundreds of illustrations and tables, anatomical figures, radiographs, and photographs, as well as 20 videos that address topics such as Pap smear techniques, hysteroscopic metroplasty, and endometriosis of the bladder. - Brings you up to date with the latest applications in diagnostic and interventional ultrasound, issues in infertility, the latest research in menopause, and other essential aspects of today's practice.

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1055

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

032379078X

ISBN 13

9780323790789

Designing Qualitative Research

By: Catherine Marshall,Gretchen B. Rossman

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Designing Qualitative Research

By: Catherine Marshall,Gretchen B. Rossman

Addressing the complexity, flexibility, and controversies of qualitative research’s many genres, Designing Qualitative Research, Sixth Edition gives students, research managers, policy analysts, and applied researchers clear, easy-to-understand guidance on designing qualitative research. While maintaining a focus on the proposal stage, this best-selling book takes readers from selecting a research genre through building a conceptual framework, data collection and interpretation, and arguing the merits of the proposal. Extended discussions cover strategies that researchers can use to address the challenges posed by postmodernists, feminists, and critical race theorists, as well as others who interrogate historical qualitative inquiry. The book also includes thoughtful discussion on trustworthiness and ethics, in addition to dealing with time, resource, and political stressors inherent to the research process. Throughout the book, authors Catherine Marshall and Gretchen B. Rossman emphasize the importance of being systematic but also inspire readers with potential “Aha!” moments and opportunities to do research in close connection with people and communities.

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353

Publisher

SAGE Publications

Published Date

ISBN 10

1483312860

ISBN 13

9781483312866

Detour Nebraska

Historic Destinations & Natural Wonders

By: Gretchen M. Garrison

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Detour Nebraska

Historic Destinations & Natural Wonders

By: Gretchen M. Garrison

For many, Nebraska is the flat prairie seen from the interstate. Yet with the Sandhills, bluffs and river valleys, the state has an abundance of riches. The heritage of early settlers is evident. Fort Kearny and Chimney Rock were pioneer harbors. The Fur Trade Museum and the Homestead Monument of America tell of those who came to make a life. Carhenge is a nationally known treasure. The Joslyn Art Museum features world-class art, and the Nebraska National Forest is the largest hand-planted forest in the nation. Native Nebraskan Gretchen Garrison details the places and people that make the Cornhusker State unique.

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176

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439663106

ISBN 13

9781439663103

Happier at Home

Kiss More, Jump More, Abandon Self-Control, and My Other Experiments in Everyday Life

By: Gretchen Rubin

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Happier at Home

Kiss More, Jump More, Abandon Self-Control, and My Other Experiments in Everyday Life

By: Gretchen Rubin

In the spirit of her blockbuster #1 New York Times bestseller The Happiness Project, Gretchen Rubin embarks on a new project to make home a happier place. One Sunday afternoon, as she unloaded the dishwasher, Gretchen Rubin felt hit by a wave of homesickness. Homesick—why? She was standing right in her own kitchen. She felt homesick, she realized, with love for home itself. “Of all the elements of a happy life,” she thought, “my home is the most important.” In a flash, she decided to undertake a new happiness project, and this time, to focus on home. And what did she want from her home? A place that calmed her, and energized her. A place that, by making her feel safe, would free her to take risks. Also, while Rubin wanted to be happier at home, she wanted to appreciate how much happiness was there already. So, starting in September (the new January), Rubin dedicated a school year—September through May—to making her home a place of greater simplicity, comfort, and love. In The Happiness Project, she worked out general theories of happiness. Here she goes deeper on factors that matter for home, such as possessions, marriage, time, and parenthood. How can she control the cubicle in her pocket? How might she spotlight her family’s treasured possessions? And it really was time to replace that dud toaster. Each month, Rubin tackles a different theme as she experiments with concrete, manageable resolutions—and this time, she coaxes her family to try some resolutions, as well. With her signature blend of memoir, science, philosophy, and experimentation, Rubin’s passion for her subject jumps off the page, and reading just a few chapters of this book will inspire readers to find more happiness in their own lives.

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278

Publisher

Harmony

Published Date

ISBN 10

0307886808

ISBN 13

9780307886804

100 Things to Do in Lincoln Before You Die

By: Gretchen M. Garrison

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100 Things to Do in Lincoln Before You Die

By: Gretchen M. Garrison

Named in honor of our 16th president, Lincoln was built to be Nebraska’s capital in 1867. Considered a “big small town,” at around 300,000 people, this city retains its friendly atmosphere. With a vibrant arts scene and the advantages of being a university town, Lincoln is in the middle of everything. With 100 Things to Do in Lincoln Before You Die as your guide, you’ll find insider tips and interesting itineraries to help you make the most of your next visit. Try the specialty German beef and cabbage sandwich at Runza or bite into a gourmet burger at Honest Abe’s, a local chain that honors the president. Attend the outdoor music concerts that now attract international performers at the Sheldon Sculpture Gardens. Spin the wheels at the National Museum of Roller Skating or tour the only tractor testing facility in North America at Larsen Tractor Test and Power Museum. Local author Gretchen Garrison offers you her insight on this tour of her hometown. With her expert advice, you’ll find more than a hundred things to do in Nebraska’s second largest city.

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165

Publisher

Reedy Press LLC

Published Date

ISBN 10

1681062712

ISBN 13

9781681062716

Verrocchio

By: John K. Delaney,Charles Dempsey,Gretchen A. Hirschauer,Alison Luchs,Lorenza Melli,Dylan Smith,Elizabeth Walmsley

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Verrocchio

By: John K. Delaney,Charles Dempsey,Gretchen A. Hirschauer,Alison Luchs,Lorenza Melli,Dylan Smith,Elizabeth Walmsley

A comprehensive survey of the work of this most influential Florentine artist and teacher Andrea del Verrocchio (c. 1435–1488) was one of the most versatile and inventive artists of the Italian Renaissance. He created art across media, from his spectacular sculptures and paintings to his work in goldsmithing, architecture, and engineering. His expressive, confident drawings provide a key point of contact between sculpture and painting. He led a vibrant workshop where he taught young artists who later became some of the greatest painters of the period, including Leonardo da Vinci, Sandro Botticelli, Lorenzo di Credi, and Domenico Ghirlandaio. This beautifully illustrated book presents a comprehensive survey of Verrocchio's art, spanning his entire career and featuring some fifty sculptures, paintings, and drawings, in addition to works he created with his students. Through incisive scholarly essays, in-depth catalog entries, and breathtaking illustrations, this volume draws on the latest research in art history to show why Verrocchio was one of the most innovative and influential of all Florentine artists. Published in association with the National Gallery of Art, Washington, DC

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385

Publisher

Princeton University Press

Published Date

ISBN 10

0691183368

ISBN 13

9780691183367

Kind

Poems

By: Primack, Gretchen

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Kind

Poems

By: Primack, Gretchen

Kind is the kind of poetry book that makes you think differently about our world and the beings that inhabit it. Primack explores all facets of our lives with other beings—the beauty, the tragedy, and the absurdity that surrounds her existence. Kind cuts to one’s emotional core to make us think and feel.

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123

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Lantern Publishing & Media

Published Date

ISBN 10

1590566408

ISBN 13

9781590566404

The Everything Guide to Managing and Reversing Pre-Diabetes

Your Complete Guide to Treating Pre-Diabetes Symptoms

By: Gretchen Scalpi

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The Everything Guide to Managing and Reversing Pre-Diabetes

Your Complete Guide to Treating Pre-Diabetes Symptoms

By: Gretchen Scalpi

Your ten-week plan to avoid the onset of diabetes! A diagnosis of pre-diabetes is certainly a wakeup call, but it is not a life sentence of daily medication and having to live without your favorite foods. Managing pre-diabetes is about common sense and moderation, not deprivation. The Everything Guide to Managing and Reversing Pre-Diabetes, 2nd Edition can help you find ways to alter your lifestyle and avoid type 2 diabetes. Inside, you'll find helpful tips on lifestyle changes, along with recipes for delicious, healthy meals your whole family will love, like: Buttermilk pancakes Rich and creamy sausage-potato soup Soy and ginger flank steak Grilled haddock with peach-mango salsa Walnut chicken with plum sauce Kasha-stuffed red peppers Cranberry pecan biscotti Chocolate cheesecake mousse This trusted resource also includes a ten-week plan to help you see results immediately. Certified Diabetes Educator Gretchen Scalpi also provides you with techniques for helping children with pre-diabetes gain control of their health. With this expert guide, you can recognize unhealthy behaviors and eating habits--and stop diabetes in its tracks!

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304

Publisher

Simon and Schuster

Published Date

ISBN 10

1440557624

ISBN 13

9781440557620

The Everything Diabetes Cookbook

By: Gretchen Scalpi

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The Everything Diabetes Cookbook

By: Gretchen Scalpi

Being diagnosed with diabetes doesn't have to mean eliminating flavor--or fun!--from your diet. With the 300 easy as (sugar-free) pie recipes inside, you'll learn how to whip up guilt-free dishes that are as delicious as they are healthy, including: Buttermilk pancakes Pork and vegetable lo mein Pineapple-orange grilled chicken Crab cakes with sesame crust Hearty beef stew Caribbean kiwi salsa Asian popcorn Strawberry-rhubarb crisp Chocolate cheesecake mousse From dips and salads to soups, casseroles, desserts, and beyond, this collection is your new ultimate resource for great meals that are good for you. With this book, you can manage your diabetic diet, control your glucose levels, and eat well--every day!

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277

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Simon and Schuster

Published Date

ISBN 10

1440501556

ISBN 13

9781440501555

The Everything Pre-Diabetes Cookbook

Includes Sweet Potato Pancakes, Soy and Ginger Flank Steak, Buttermilk Ranch Chicken Salad, Roasted Butternut Squash Pasta, Strawberry Ricotta Pie ...and Hundreds More!

By: Gretchen Scalpi

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The Everything Pre-Diabetes Cookbook

Includes Sweet Potato Pancakes, Soy and Ginger Flank Steak, Buttermilk Ranch Chicken Salad, Roasted Butternut Squash Pasta, Strawberry Ricotta Pie ...and Hundreds More!

By: Gretchen Scalpi

A diagnosis of pre-diabetes doesn't mean that diabetes is inevitable. Changing your diet and activity level can help you avoid type-2 diabetes altogether. Scalpi shows you a ten-week diet and exercise plan that will help you lower your diabetes risk by recognizing your unhealthy eating habits, and find new and healthier ways to prepare your favorite dishes.

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304

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Simon and Schuster

Published Date

ISBN 10

1440572232

ISBN 13

9781440572234

Redneck Woman: W/DVD

Stories from My Life

By: Gretchen Wilson,Allen Rucker

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Redneck Woman: W/DVD

Stories from My Life

By: Gretchen Wilson,Allen Rucker

Raised by a single mom in rural Illinois, Gretchen Wilson's formal education concluded in the eighth grade when she traded books for tending bar at Big O's, a rough-and-tumble joint on the outskirts of Pocahontas, IL. By the time she was 15, Gretchen was managing the place with the help of a loaded 12-gauge behind the bar to keep folks in line. Though he was long gone, Wilson's father had instilled a love of music in his daughter that blossomed on stage at Big O's where she found herself fronting a cover band and eyeing a move to Nashville in search of something more. Another town, struggling in another bar job, but again her gift for music won out. Discovered while singing with the house band at a bar in Nashville's famed Printer's Alley, Gretchen Wilson soon joined the ranks of the Muzik Mafia and the rest is history. In less than one calendar year she went from worrying about the repossession of her car to being one of the most successful recording stars in the world. Co-written by acclaimed and New York Times bestselling author Allen Rucker, the book will cover this inspiring All-American success story while providing a fun, and insightful look in on the kind of strength, will, and humor that have allowed Wilson to reclaim the term "Redneck" and recast it as a point of pride for millions of her fans. Whether she discusses her fashion preferences (Wal-Mart over Victoria's Secret), her choice of beer over champagne, her views on family, or the artists who've helped her to carve out the path she currently walks (Tammy Wynette, Loretta Lynn, Merle Haggard, etc.), Wilson's signature knack for storytelling and connecting with her audience on that authentically real level translates seamlessly to the page and offers a new and exciting glimpse at one of America's most beloved performers.

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224

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Grand Central Publishing

Published Date

ISBN 10

044650677X

ISBN 13

9780446506779

Opportunities in Petroleum

By: Gretchen D. Krueger

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Opportunities in Petroleum

By: Gretchen D. Krueger

Refine your path to career success! Get started in a career that has a promising future and is financially rewarding. Opportunities in Petroleum Careers provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the petroleum industry. This career-boosting book will help you: Determine the specialty that's right for you, from scientific research to oil refining to petroleum sales Acquire in-depth knowledge of the petroleum industry Find out what kind of salary you can expect Understand the daily routine of your chosen field Focus your job search using industry resources ENJOY A GREAT CAREER AS A: Drilling/production engineer • Environmental scientist • Chemical plant operator * Process engineer * Independent seller

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221

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071641890

ISBN 13

9780071641890

Music, Markets and Consumption

By: Daragh O'Reilly,Gretchen Larsen,Krzysztof Kubacki

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Music, Markets and Consumption

By: Daragh O'Reilly,Gretchen Larsen,Krzysztof Kubacki

This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.

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232

Publisher

Goodfellow Pub Limited

Published Date

ISBN 10

1908999519

ISBN 13

9781908999511

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