Gregory S. Carpenter's Books

Resurgence: The Four Stages of Market-Focused Reinvention

By: Gregory S. Carpenter,Gary F. Gebhardt,John F. Sherry, Jr.

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Resurgence: The Four Stages of Market-Focused Reinvention

By: Gregory S. Carpenter,Gary F. Gebhardt,John F. Sherry, Jr.

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.

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Page Count

258

Publisher

Macmillan

Published Date

ISBN 10

1137278617

ISBN 13

9781137278616

How Solar Energy Became Cheap

A Model for Low-Carbon Innovation

By: Gregory F. Nemet

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How Solar Energy Became Cheap

A Model for Low-Carbon Innovation

By: Gregory F. Nemet

Solar energy is a substantial global industry, one that has generated trade disputes among superpowers, threatened the solvency of large energy companies, and prompted serious reconsideration of electric utility regulation rooted in the 1930s. One of the biggest payoffs from solar’s success is not the clean inexpensive electricity it can produce, but the lessons it provides for innovation in other technologies needed to address climate change. Despite the large literature on solar, including analyses of increasingly detailed datasets, the question as to how solar became inexpensive and why it took so long still remains unanswered. Drawing on developments in the US, Japan, Germany, Australia, and China, this book provides a truly comprehensive and international explanation for how solar has become inexpensive. Understanding the reasons for solar’s success enables us to take full advantage of solar’s potential. It can also teach us how to support other low-carbon technologies with analogous properties, including small modular nuclear reactors and direct air capture. However, the urgency of addressing climate change means that a key challenge in applying the solar model is in finding ways to speed up innovation. Offering suggestions and policy recommendations for accelerated innovation is another key contribution of this book. This book will be of great interest to students and scholars of energy technology and innovation, climate change and energy analysis and policy, as well as practitioners and policymakers working in the existing and emerging energy industries.

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Page Count

261

Publisher

Routledge

Published Date

ISBN 10

0429643853

ISBN 13

9780429643859

What It's Like to Be a Dog

And Other Adventures in Animal Neuroscience

By: Gregory Berns

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What It's Like to Be a Dog

And Other Adventures in Animal Neuroscience

By: Gregory Berns

Dog lovers and neuroscientists should both read this important book." -- Dr. Temple Grandin What is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist and bestselling author Gregory Berns and his team did something nobody had ever attempted: they trained dogs to go into an MRI scanner -- completely awake -- so they could figure out what they think and feel. And dogs were just the beginning. In What It's Like to Be a Dog, Berns takes us into the minds of wild animals: sea lions who can learn to dance, dolphins who can see with sound, and even the now extinct Tasmanian tiger. Berns's latest scientific breakthroughs prove definitively that animals have feelings very much like we do -- a revelation that forces us to reconsider how we think about and treat animals. Written with insight, empathy, and humor, What It's Like to Be a Dog is the new manifesto for animal liberation of the twenty-first century.

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Page Count

260

Publisher

Basic Books

Published Date

ISBN 10

0465096255

ISBN 13

9780465096251

Resurgence: The Four Stages of Market-Focused Reinvention

By: Gregory S. Carpenter,Gary F. Gebhardt,John F. Sherry, Jr.

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Resurgence: The Four Stages of Market-Focused Reinvention

By: Gregory S. Carpenter,Gary F. Gebhardt,John F. Sherry, Jr.

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258

Publisher

St. Martin's Press

Published Date

ISBN 10

113743760X

ISBN 13

9781137437600

Condos in the Woods

The Growth of Seasonal and Retirement Homes in Northern Wisconsin

By: Rebecca L. Schewe,Donald R. Field,Deborah J. Frosch,Gregory Clendenning,Dana Jensen,Rebecca Schewe,Donald Field,Deborah Frosch

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Condos in the Woods

The Growth of Seasonal and Retirement Homes in Northern Wisconsin

By: Rebecca L. Schewe,Donald R. Field,Deborah J. Frosch,Gregory Clendenning,Dana Jensen,Rebecca Schewe,Donald Field,Deborah Frosch

Scenic rural communities across the nation and around the world have been transformed as they have shifted away from extractive industries such as agriculture, mining, and forestry and toward recreation-based development relying on tourism, vacation homes, and retirees. These communities have built new economies and identities based on local natural resources and are highly dependent on the natural environment. With these changes have come new questions: Do retirees and seasonal residents fit into their new surroundings? Do longtime and new residents share the same values and visions for the future? Do diverse community members disagree about how to manage their forest and water resources? Condos in the Woods explores how these issues are reshaping community structure, employment, and inhabitants' attitudes toward their environment in the Northwoods. Looking at trends from the 1970s to the present, this work moves from the national scale to the Pine Barrens region in northwestern Wisconsin and examines the approaches of residents to the management of their natural resources. At the heart of this story, the authors find that despite the diverse makeup of such communities, residents share many common goals and values and display more successful integration than previously expected. "Makes a major contribution linking and expanding beyond an array of research on the question: What does the growing dominance of seasonal home ownership and use mean for the communities of northern Wisconsin?"—Susan I. Stewart, USDA Forest Service, Northern Research Station

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Page Count

193

Publisher

University of Wisconsin Pres

Published Date

ISBN 10

0299285332

ISBN 13

9780299285333

Disunited Brotherhood

Race, Racketeering and the Fall of the New York Construction Unions

By: Gregory Butler

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Disunited Brotherhood

Race, Racketeering and the Fall of the New York Construction Unions

By: Gregory Butler

Just 40 years ago, the construction unions of New York City were among the most powerful labor organizations in the world. They were also among the most openly racist and sexist, and were thoroughly dominated by organized crime. Today, minority males, and women of any color, can get work in the industry, and the power of gangsters is on the decline. But the fall of racketeering and racism also broke the power of those unions.

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Page Count

316

Publisher

iUniverse

Published Date

ISBN 10

0595391435

ISBN 13

9780595391431

Book's by Gregory S. Carpenter

Resurgence: The Four Stages of Market-Focused Reinvention

Resurgence: The Four Stages of Market-Focused Reinvention

How Solar Energy Became Cheap

How Solar Energy Became Cheap

What It's Like to Be a Dog

What It's Like to Be a Dog

Resurgence: The Four Stages of Market-Focused Reinvention

Resurgence: The Four Stages of Market-Focused Reinvention

Condos in the Woods

Condos in the Woods

Disunited Brotherhood

Disunited Brotherhood

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