In this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets. The relationships between the cloud architectures used, the organization of the company and the price and business models that are possible as a result are shown clearly and so that they can be used in your own company. The authors explain how, one after the other, more and more markets are becoming digital markets and what role marginal costs play in this. They describe how cloud-based IT is disrupting classic IT. This enables small teams to build scalable business models worldwide at zero marginal costs with little investment. The economic effects are clearly illustrated using specific examples. In addition, technical laypeople get an overview of which factors are particularly important for the competitiveness of their digital business models and how managers can influence them. Finally, the book gives practitioners specific guidelines on how the cloud transformation can be carried out in their company. The book is aimed primarily at executives and employees in the specialist departments and IT who want to drive the cloud transformation in their companies. This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content.
In this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets. The relationships between the cloud architectures used, the organization of the company and the price and business models that are possible as a result are shown clearly and so that they can be used in your own company. The authors explain how, one after the other, more and more markets are becoming digital markets and what role marginal costs play in this. They describe how cloud-based IT is disrupting classic IT. This enables small teams to build scalable business models worldwide at zero marginal costs with little investment. The economic effects are clearly illustrated using specific examples. In addition, technical laypeople get an overview of which factors are particularly important for the competitiveness of their digital business models and how managers can influence them. Finally, the book gives practitioners specific guidelines on how the cloud transformation can be carried out in their company. The book is aimed primarily at executives and employees in the specialist departments and IT who want to drive the cloud transformation in their companies. This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content.
Lonely Planet: The world’s leading travel guide publisher Lonely Planet Experience Italy is your passport to majestic nature, epic journeys, cultural powerhouses and out-of-this-world experiences. We travel through buzzing cities, colourful coastal villages, rolling Tuscan hills, and grand piazzas. Discover the secrets to the perfect pizza, explore the atmospheric ruins of Pompeii, get behind the scenes of La Scala opera house, and more. This new part-pictorial, part-guidebook is built around themes that introduce the reader to the heart of Italy. This photo-rich, hardback guide is packed with practical trip-planning tips and information on the most authentic local sights and activities. It’s perfect for seasoned travelers looking to discover something new or previously undiscovered. Includes over 90 experiences stretching across Italy Multiple ways to navigate the book - thematically, geographically, or by interest Hundreds of stunning photos on gloss paper stock Experience Italy is presented across five themes: Bravo italia: The italian icons you already love Tradizione: Treasured heritage, hill towns & harvests Viva italia: Modern life & the italian way Che sorpresa!: Underrated & unexpected experiences Dolce vita: Living the sweet life Get to the heart of Italy and begin your journey now! eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Experience Italy covers both top sights and roads less travelled and is the perfect place to start getting inspired and mapping out an itinerary for an upcoming trip. Once you’ve decided where you’re headed in Italy, check out the relevant Lonely Planet Italian destination travel guides for even more detailed itinerary planning. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You’ll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more. Written by Bonnie Alberts, Sarah Barrell, Oliver Berry, Alison Bing, Abigail Blasi, Cristian Bonetto, John Brunton, Alex Butler, Kerry Christiani, Gregor Clark, Dan Cruickshank, Francesco da Mosto, Matthew Fort, Paula Hardy, Abigail Hole, James Martin, Annemarie McCarthy, Stephen McClarence, Kate Morgan, Tim Parks, Olivia Pozzan, Brendan Sainsbury, Simon Sellars, Oliver Smith, Marcel Theroux, Orla Thomas, Alex Von Tunzelmann, Tony Wheeler, Nicola Williams and Lonely Planet Travel News. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
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