Greg Burgess's important new study explores the short life of the High Commission for Refugees (Jewish and Other) Coming from Germany, from its creation by the League of Nations in October 1933 to the resignation of High Commissioner, James G. McDonald, in December 1935. The book relates the history of the first stage of refugees from Germany through the prism of McDonald and the High Commission. It analyses the factors that shaped the Commission's formation, the undertakings the Commission embarked upon and its eventual failure owing to external complications. The League of Nations and the Refugees from Nazi Germany argues that, in spite of the Commission's failure, the refugees from Nazi Germany and the High Commission's work mark a turn in conceptions of international humanitarian responsibilities when a state defies standards of proper behaviour towards its citizens. From this point on, it was no longer considered sufficient or acceptable for states to respect the sovereign rights of another if the rights of citizens were being violated. Greg Burgess discusses this idea, amongst others, in detail as part of what is a crucial volume for all scholars and students of Nazi Germany, the Holocaust and modern Jewish history.
Unruly Audience explores grassroots appropriations of familiar media texts from film, television, stand-up comedy, popular music, advertising, and tourism. Case studies probe the complex relationship between folklore and media, with particular attention to the dynamics of production and reception. Greg Kelley examines how “folk interventions” challenge institutional media with active—often public—social engagement. Drawing on a diverse range of examples—popular music parodies of “The Colonel Bogey March,” jokes about Disney’s Snow White and the Seven Dwarfs, touristic performance at Jamaica’s haunted Rose Hall, internet memes about NBC’s The Office, children’s parodies of commercials, and jokes about joking—Kelley demonstrates how active audiences mobilize folklore to disrupt dominant modes of media discourse. With materials both historical and contemporary and compiled from print, internet archives, and original fieldwork, Kelley’s audience-centered analysis demonstrates that producers of media are not the sole arbiters of meaning. With folklore as an important tool, unruly audiences refashion mediated expression so that the material becomes more relevant to their own circumstances. Unruly Audience foregrounds the fluid interplay between media production and audience reception and between forces of cultural domination and cultural resistance, bringing new analytical insights to familiar folk practices. This carefully crafted book will speak to students and scholars in folklore, popular culture, and media studies in multidisciplinary ways.
For anyone who is trying to keep up with the extremely rapid developments in the biodiesel industry, the second edition of Biodiesel: Growing a New Energy Economy is an invaluable aid. The breathtaking speed with which biodiesel has gained acceptance in the marketplace in the past few years has been exceeded only by the proliferation of biodiesel production facilities around the United States--and the world--only to confront new social and environmental challenges and criticisms. The international survey of the biodiesel industry has been expanded from 40 to more than 80 countries, reflecting the spectacular growth of the industry around the world. This section also tracks the dramatic shifts in the fortunes of the industry that have taken place in some of these nations. The detailed chapters that cover the industry in the United States have also been substantially rewritten to keep abreast of its many new developments and explosive domestic growth. An expanded section on small-scale, local biodiesel production has been added to better represent this small but growing part of the industry. Another new section has been added to more fully explore the increasingly controversial issues of deforestation and food versus fuel, as well as GMO crops. The second edition concludes with updated views on where the industry is headed in the years to come from some of its key players.
After the Flying Saucers Came is a comprehensive account of the stories, the people, and the strange events that went into making the fascination with UFOs and aliens a worldwide phenomenon among believers, skeptics, and the simply curious. It traces how an odd sighting of "flying saucers" by an American pilot in 1947 inspired governments, the media, scientists, writers, and the general public to consider the possibility that extraterrestrials were visiting earth.
THEY HAD KILLED ONE MARSHAL AND HELD ANOTHER CAPTIVE. NOW IT WAS UP TO PARKMAN TO SET THINGS RIGHT. SUICIDE MISSION Parkman came across the body in the mountains outside Adobe City, Colorado. It hung from a tree, and judging by the look of it, had been there three or four days. Deputy Marshal Franklin's death agony was plainly written on his face. Parkman didn't have much choice about the mission Captain Lott assigned him. It meant getting himself arrested, breaking out of jail with two bloodthirsty outlaws, and convincing them he was one of their kind. They would lead him to the impenetrable Havens. If he lived long enough, that was where the hard part of Parkman's mission would begin—in a den of cutthroats, murderers, and thieves.
“An in-depth, well-researched, and thoughtful exploration of the ‘fat boom’ in America.” —TheBoston Globe Low carb, high protein, raw foods . . . despite our seemingly endless obsession with fad diets, the startling truth is that six out of ten Americans are overweight or obese. In Fat Land, award-winning nutrition and health journalist Greg Critser examines the facts and societal factors behind the sensational headlines, taking on everything from supersize to Super Mario, high-fructose corn syrup to the high costs of physical education. With a sharp eye and even sharper tongue, Critser examines why pediatricians are now treating conditions rarely seen in children before; why type 2 diabetes is on the rise; the personal struggles of those with weight problems—especially among the poor—and how agribusiness has altered our waistlines. Praised by the New York Times as “absorbing” and by Newsday as “riveting,” this disarmingly funny, yet truly alarming, exposé stands as an important examination of one of the most pressing medical and social issues in the United States. “One scary book and a good companion to Eric Schlosser’s Fast Food Nation.” —Seattle Post-Intelligencer
Tim LaHaye created the Left Behind Series, which has become one of the most popular fiction series of all time. Those novels, with more that 50 million copies sold, presented a unique combination of suspense and substance drawn from his lifelong study of Biblical prophecy. Now Tim LaHaye has created a new series that begins with Babylon Rising. The novels in this new series are even faster-paced thrillers based on prophecies that are not covered in the Left Behind books and that have great relevance to the events of today. Babylon Rising introduces a terrific new hero for our time. Michael Murphy is a scholar of Biblical prophecy, but not the sedate and tweedy kind. Murphy is a field archaeologist who defies danger to fearlessly hunt down and authenticate ancient artifacts from Biblical times. His latest discovery is his most amazing—but it will send him hurtling from a life of excavation and revelations to a confrontation with the forces of the greatest evil. For the latest secret uncovered by Michael Murphy accelerates the countdown to the time of the end for all mankind.
From Pulitzer Prize-winning author Greg Grandin comes the stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets. Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia's eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest. More than a parable of one man's arrogant attempt to force his will on the natural world, Fordlandia depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford's great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained. Fordlandia is a 2009 National Book Award Finalist for Nonfiction.
A study of key service marketing concepts and how these can be applied to improve turnover, efficiency and profitability. Addressing the needs of all professional service users from accountants to zoo keepers, Marketing a Service for Profit aims to provide the reader with the confidence to market a service.
Building upon the success of previous editions, this fully revised edition of Sociology lays the foundations for understanding sociology in Australia. The depth and breadth of the book ensures its value not only for first-year students, but for sociology majors requiring on-going reference to a range of theoretical perspectives and current debates. This fifth Australian edition continues to build on the book’s reputation for coverage, clarity and content, drawing upon the work of leading Australian sociologists as well as engaging with global social trends and sociological developments.
In this analysis of the roots and objectives of Chinese economic and industrial policy, Mastel outlines the implications of China's rise for the world economy. He then proposes strategies to address the hazards this rise will pose as well as the opportunities it will create.
Expect to see life in a different light. Expect to visit places in your own universe that you never knew existed. Be entertained, moved, and educated as you take temporary leave from your earthly existence and become enthralled in a life of one who is trapped in a sphere, from which there seems to be no escape or relief. All of your emotions will be tapped, as you begin to identify with the twists and turns the Host encounters as he struggles to cope with his own existence.
This detailed, hands-on guide provides the technical and conceptual information you need to build cool applications with Microsoft’s Kinect, the amazing motion-sensing device that enables computers to see. Through half a dozen meaty projects, you’ll learn how to create gestural interfaces for software, use motion capture for easy 3D character animation, 3D scanning for custom fabrication, and many other applications. Perfect for hobbyists, makers, artists, and gamers, Making Things See shows you how to build every project with inexpensive off-the-shelf components, including the open source Processing programming language and the Arduino microcontroller. You’ll learn basic skills that will enable you to pursue your own creative applications with Kinect. Create Kinect applications on Mac OS X, Windows, or Linux Track people with pose detection and skeletonization, and use blob tracking to detect objects Analyze and manipulate point clouds Make models for design and fabrication, using 3D scanning technology Use MakerBot, RepRap, or Shapeways to print 3D objects Delve into motion tracking for animation and games Build a simple robot arm that can imitate your arm movements Discover how skilled artists have used Kinect to build fascinating projects
In the midst of a strike and economic uncertainty, a football team from an iconic steel town just outside Pittsburgh set out to capture its sixth straight season without a loss, uniting a region and inspiring the nation. In the summer of 1959, most of the town of Braddock, Pennsylvania--along with half a million steel workers around the country--went on strike in the longest labor stoppage in American history. With no paychecks coming in, the families of Braddock looked to its football team for inspiration. The Braddock Tigers had played for five amazing seasons, a total of 45 games, without a single loss. Heading into the fall of ‘59, this team from just outside Pittsburgh, whose games members of the Steelers would drop by to watch, needed just eight victories to break the national record for consecutive wins. Sports Illustrated and other media descended upon the banks of the Monongahela River to profile the team and its revered head coach, future Hall of Famer Chuck Klausing, who molded his boys into winners while helping to effect the racial integration of his squad. While the townspeople bet their last dollars on the Tigers, young black players like Ray Henderson hoped that the record would be a ticket to college and spare them from life in the mills alongside their fathers. In Striking Gridiron, author Greg Nichols recounts every detail of Braddock's incredible sixth, undefeated season--from the brutal weeks of summer training camp to the season's final play that defined the team's legacy. In the words of Klausing himself, "Greg Nichols couldn't have written it better if he'd been on the sidelines with us." But even more than the story of a triumphant season, Nichols's narrative is an intimate chronicle of small-town America during the hardest of times. Striking Gridiron takes us from the sidelines and stands on game day into the school hallways, onto the street corners, and into the very homes of Braddock to reveal a beleaguered blue-collar town from a bygone era--and the striking workers whose strength was mirrored by the football heroics of steel-town boys on Friday nights and Saturday afternoons.
Human Resource Management addresses the challenges faced by human resource managers, integrating traditional theory with real-world strategy to equip students with the knowledge, perspective, and skills they need to thrive in the ever-changing global business environment. Presented in a clear and relatable style, this text emphasizes how effective human resource management and strategic planning work in concert to allow organizations to achieve maximum success. The focus on practical application illustrates the essential link between strategic planning and implementation, providing an inside look at how real-world companies increase effectiveness through world-class human resources management practices. A wealth of case studies, discussion topics, and exercises reinforce key concepts, strengthening students' ability to think strategically and integrate core HR management principles into the decision-making process. By mirroring the current landscape's increased reliance on smart people-management strategy, this text underscores the importance of HR management in attracting and retaining the top talent that drives an organization forward.
The Rough Guide to the USA is the most comprehensive and colourful guide to the fifty states available. There are lively accounts of every region and attraction from the bright lights of Broadway to the vast open plains of Wyoming. The guide gives refreshingly opinionated reviews of the established sights and landmarks as well as uncovering many of the lesser-known gems, allowing the visitor to make the most of their trip. There are feature boxes that provide information on a variety of subjects from the Delta blues to the geology of the Grand Canyon. There are also maps and plans to help you navigate around the major attractions, inner city streets or interstates
Pro wrestling in America is a multi-billion dollar business. Pro wrestling in Britain is skint and hasn't been on national television since the days of Big Daddy and Giant Haystacks. For British Wrestling, a resurrection is long overdue. But with no money and no TV deal, the revival was never going to be easy... Greg Lambert was just a wrestling fan until one night, he innocently turned on the radio and life was never the same again. As Britain's unlikeliest ring villain and head of its most famous wrestling company, the FWA, Greg embarked on the quest for British Wrestling's Holy Grail - a five-year odyssey of ecstatic highs, depressing lows, extreme violence, financial meltdown and encounters with wrestling superstars like CM Punk, Daniel Bryan, Mick Foley, Bret 'The Hitman' Hart and Jake 'The Snake' Roberts. Crammed with Greg's personal experiences, opinion and insight into some of the biggest British Wrestling events, issues and personalities of the past decade, this is the inside story of how a hungry new generation of UK wrestlers fought to emerge from the shadows. This is the true story of British Wrestling's revival.
Hockey history like you've never seen it before. Who knew that paperwork could be so fascinating? In Written in Blue and White, author Greg Oliver explores the fascinating archives of Allan Stitt, one of hockey's leading collectors, unearthing gem after gem that details the history of the Toronto Maple Leafs through the past century. Explore early contracts with players, and how the clauses evolved; read personal correspondence from Leaf players and management; find out what was behind Wally Stanowski's 1945 fine for $100; see receipts from the 1935 Stanley Cup playoffs - and learn just how much oranges cost. Since documents can't talk, Oliver seeks out the men behind the words, like former general managers Jim Gregory, Gerry McNamara, and Floyd Smith; players such as Ron Ellis, Dick Duff, and Darryl Sittler; and key behind-the-scenes people like trainers, agents, reporters, and publicists.
This book offers a new and fresh approach to understanding social movements. It provides interdisciplinary perspectives on social and cultural protest and contentious politics. It considers major theories and concepts, which are presented in an accessible and engaging format. Historical and contemporary case studies and examples from a variety of different countries are provided throughout, including the American civil rights movement, Greenpeace, Pussy Riot, indigenous peoples movements, liberation theology, Occupy, Tea Party, and the Arab Spring. The book presents specific chapters outlining the early origins of social movement studies, and more recent theoretical and conceptual developments. It considers key ideas from resource mobilization theory, the political process model, and new social movement approaches. It provides an expansive commentary on the role of culture in social protest, and looks at substantive areas in chapters dedicated to religious movements, geography and struggles over space, media and movements, and global activism. Understanding Social Movements will be a useful resource for undergraduate and postgraduate students across disciplines wanting to be introduced to or extend their knowledge of the field. The book will also prove invaluable for lecturers and academic researchers interested in studying social movements.
“Presents competent arguments along with shocking, interesting, and inspiring stories . . . a solid case against the ADA—and a great read at that.” —The Objective Standard Despite what many politicians would like you to believe, the Americans with Disabilities Act is a travesty of government regulation—it actually harms businesses, taxpayers, and, ironically, the people it’s supposed to help: disabled Americans. In fact, it is such a disaster that Greg Perry, a man who himself was born disabled, declares in this eye-opening book, “I am so very grateful that I was born long before the ADA was put into law.” Feisty and frank, Perry exposes the dangerous consequences of this supposedly compassionate law and shows through personal accounts and sobering statistics that quality of public life for the disabled hasn’t been improved since the ADA was signed into law; instead, the liberties of all Americans have been diminished considerably. Citing alarming, outrageous examples of frivolous lawsuits, unnecessary reliance on government intervention, reams of bureaucratic red tape, and stifled economic growth for all, Perry boldly contends that the Americans with Disabilities Act has fostered a culture of dependence, dangerously convincing many people that they can’t make it without the government’s help. Told with the passion and conviction of a man who has seen firsthand the many ways such intrusive government threatens our freedom, this book finally exposes how the ADA is a legislative disaster that, in effect, disables all Americans.
#1 New York Times bestselling author Greg Iles takes readers on a daringly executed roller-coaster ride as a family under attack takes justice into their own hands. It begins on a perfect night, with a perfect family about to be trapped in a perfect crime... Will Jennings is a successful young doctor in Jackson, Mississippi, with a thriving practice, a beautiful wife, and a five-year-old daughter he loves beyond measure. But Will and his family are being watched by a con man and psychopath who may be a genius. A man who has never been caught and whose victims have never talked to the police. A man whose life's work strikes at the heart of every family's unspoken fear: the unstoppable kidnapping. But this time he's picked the wrong family to terrorize. Because Will and Karen Jennings aren't going to watch helplessly as he victimizes them. They aren't going to let him get away with it. They're going to fight back...
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
**Selected for Doody's Core Titles® 2024 in Dentistry** Comprehensive, cutting-edge content addresses contemporary orthodontic practice! Orthodontics: Current Principles and Techniques, 7th Edition provides an evidence-based approach to orthodontic diagnosis, treatment planning, and clinical techniques, including esthetics, genetics, temporary anchorage devices, aligners, technology-assisted biomechanics, and much more. New to this edition are seven chapters, covering topics like AI, maxillary expansion in adults, Class II correctors, and autotransplantation. Newly authored chapters on orthognathic surgery and the craniofacial team, the periodontal-orthodontic interface, interdisciplinary treatment, and accelerated tooth movement, among others, address current perspectives. The 7th edition comes with access to an enhanced eBook version, which includes videos and additional visuals to show concepts difficult to explain with words alone. Readers can also find additional, online-only chapters and a fully searchable version of the text. Respected editors Lee Graber, Katherine Vig, and Greg Huang are joined by new editor Pádhraig Fleming, along with expert contributors from around the world. This text provides the most current and comprehensive collection of orthodontic knowledge, making it the go-to book for orthodontic residents and practitioners! - Comprehensive coverage provides a one-stop resource for the field of orthodontics, including foundational theory and the latest on the materials and techniques used in today's practice. - Experienced, renowned editors lead a team of expert, international contributors to provide the most authoritative clinical practice and supporting science from the best and brightest in the industry. - More than 3,400 images include a mixture of radiographs, full-color clinical photos, and anatomic or schematic line drawings, showing examples of treatment, techniques, and outcomes. - Detailed, illustrated case studies show the decision-making process, highlighting the consequences of various treatment techniques over time. - Extensive references make it easy to look up the latest in orthodontic research and evidence-based information, and all references also appear online. - Enhanced ebook, included with every print purchase, features a fully searchable version of the text and bonus online-only chapters, instructional videos, and more. - NEW! Seven chapters cover topics such as AI, maxillary expansion in adults, Class II correctors, and autotransplantation. Newly authored chapters on aligners, orthognathic surgery, the periodontal-orthodontic interface, interdisciplinary and computer-assisted treatment, temporary anchorage devices, and accelerated tooth movement, among others, address current perspectives. - UPDATED! Relevant literature and evidence-based practices are featured throughout the text. - NEW! Additional photos and illustrations visually reinforce key concepts and procedures.
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companiesevery day.Learners will come to understand that marketing is aboutcreating valuefor customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world.A five-part organization covers making marketing value decisions,identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition.For individuals interested in a career in marketing.
After illustrating the global relevance of trust with his book The Speed of Trust by selling more than one million copies in twenty-two languages, Stephen M.R. Covey again illuminates the hidden power of trust to change lives and impact organizations in Smart Trust. In a compelling and readable style, he and long-time business partner Greg Link share enlightening principles and anecdotes of people and organizations that are not only achieving unprecedented prosperity from high-trust relationships and cultures but—even more inspiring—also attaining elevated levels of energy and joy. Find out why trusted people are more likely to get hired or promoted, get the best projects and bigger budgets, and are last to be laid off. This sea-changing book will forever shift your perspective as it reveals and validates, once and for all, the transformational power of trust. Reading Smart Trust will increase your probability of thriving in this increasingly unpredictable marketplace. The more unpredictable it becomes, the more your (and your organization’s) sound judgment and ability to trust in this low-trust world will give you a tremendous competitive advantage—and the capacity to navigate the uncertainty low trust creates.
Cinema has the capacity to enflame our passions, to arouse our pity, to inspire our love. Feeling Film is a book that examines the emotional encounters found in contemporary popular cinema cultures. Examining melodrama, film noir, comic book franchises, cult indie movies and romantic comedy within the context of a Jungian-informed psychology and contemporary movements in film-philosophy, this book considers the various kinds of feelings engendered by our everyday engagements with cinema. Greg Singh questions the popular idea of what cinema is, and considers what happens during the anticipation and act of watching a movie, through to the act of sharing our feelings about them, the reviewing process and repeat-viewing practices. Feeling Film does this through a critique of purely textual approaches, instead offering a model which emphasises lived, warm (embodied and inhabited) psychological relationships between the viewer and the viewed. It extends the narrative action of cinema beyond the duration of the screening into realms of anticipation and afterlife, in particular providing insight into the tertiary and participatory practices afforded through rich media engagement. In rethinking the everyday, co-productive relationship between viewer and viewed from this perspective, Feeling Film reinstates the importance of feelings as a central concern for film theory. What emerges from this study is a re-engagement of the place of emotion, affect and feeling in film theory and criticism. In reconsidering the duration of the cinematic encounter, Feeling Film makes a significant contribution to the understanding of the inter-subjective relationship between viewer and viewed. It takes post-Jungian criticism into the realms of post-cinema technologies and reignites the dialogue between depth psychology and the study of images as they appear to, and for, us. This book will make essential reading for those interested in the relationship between film and aspects of depth psychology, film and philosophy students at advanced undergraduate and postgraduate levels, film and cinema academics and cinephiles.
From the critically acclaimed author of The Apartment comes a powerful, poetic, and haunting exploration of loss, love, and isolation. An American living in London receives a phone call from a German policewoman telling him the nearly inconceivable news that his sister, Miriam, has been found dead in her Berlin apartment-from starvation. Three weeks later the man, his father, and an American consular official named Trish find themselves in the bizarre surroundings of a fogbound Munich Airport, where Miriam's coffin is set to be loaded onto a commercial jet and returned to America. Greg Baxter's bold, mesmeric novel tells the story of these three people over the course of three weeks, as they wait for Miriam's body to be released, grieve over her incomprehensible death, and try to possess a share of her suffering--and her yearning and grace. With prose that is tense, precise, and at times highly lyrical, Munich Airport is a novel for our time, a work of richness, gravity, and even dark humor. Following his acclaimed American debut, Munich Airport marks the establishment of Greg Baxter as an important new voice in literature, one who has already drawn comparisons to masters such as Kafka, Camus, and Murakami.
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results. Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market. How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled ?Early Bob?, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled ?Statistical Bob?. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled ?Promotional Bob?, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled ?Big Bob?, describes Robert's contribution to and impact on marketing practice. The fifth part is titled ?Direct Bob?, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled ?Micro-Macro Bob?, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.
It has often been observed that the First World War jolted Canada into nationhood, and as Mark Forsythe and Greg Dickson show in this compelling book, no province participated more eagerly in that transformation or felt the aftershock more harshly than British Columbia. In From the West Coast to the Western Front, Forsythe, host of CBC Radio’s mid-day show BC Almanac, marks the 100th anniversary of World War I by teaming with historian Greg Dickson and the ever resourceful BC Almanac audience to compile a sweeping portrayal of that crucial chapter of BC history. Of the 611,000 Canadians who fought for King and Country, 55,570 were from British Columbia—the highest per capita rate of enlistment in the country. Of that contingent, 6,225 died in battle, a critical loss to a fledgling province of barely 400,000. Compiling stories, artifacts and photos sent in by BC Almanac listeners from across the province, this volume tells of submarine smuggling, bagpipes lost on the battlefield and of the ongoing struggles by soldiers who made it home. It tells of battles that set records for mass death amid conditions of unequalled squalor, but also of the heroism of front-line nurses and soldiers like George Maclean, a First Nations man from the Okanagan, who won the Distinguished Conduct Medal. By turns devastating, harrowing, insightful and miraculous, these stories reveal much about the spirit and resilience of a people who survived one of history’s greatest disasters to build the province we have today.
Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
This book details the origins of the names of 240 musical acts, focusing on the most popular groups (and a few individual performers) from the 1960s through today. Even casual music fans will recognize almost all of the acts discussed. A few one-hit wonders are included simply because their name is so unusual (Mungo Jerry, for example) that they warrant a place in the study. Each entry focuses on the meaning and/or origin of the act's name, what it had been called previously, and any other names that were considered and rejected during the naming process. Also included are facts and figures about the act's history and place in the rock music pantheon, the year the act was formed, the names of original members and later members of note and the act's best known hit. The book lists bands alphabetically to give the casual reader the opportunity to open it to any page and read at leisure, the historian the ability to easily pinpoint the subject of his or her research, or the die-hard rock fan the chance to learn from A to Z the name origins of the biggest acts in rock and pop music history.
A gripping, insightful, humorous firsthand account on the Varsity Blues College Admissions Scandal as seen through the eyes of a parent. From the moment armed federal officers barged into his bedroom at dawn, dragging him away in irons without telling him the nature of his crime, Greg Abbott recounts his experiences all the way through federal prison. Without skirting any wrongdoing, Abbott humanizes a case otherwise marked by federal abuse and one-dimensional, often flagrantly dishonest media portrayals. He shares why he paid $125,000 to Rick Singer’s Key Worldwide Foundation to support his daughter’s standardized test scores, how he believed it was a humane, one-off accommodation for her physical disability—a severe form of Lyme disease that robbed his otherwise accomplished daughter of focus. The author shares unsettling truths about how lives otherwise blessed, even exemplary at times, can become cursed by a single false step taken out of love and compassion, not crass ambition. Such a misstep can incur the government’s wrath where none was needed and become endless grist for media and internet mills to satisfy our insatiable appetites for schadenfreude. His story, in the mere telling, exposes the real scandals of Varsity Blues and explains why citizens of all political stripes should be concerned. “We are merely one side of this multifaceted infamy,” he writes.
Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees. This book explains not just how to tell a captivating story, but also what elements—namely, villains, victims, and heroes—it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company? If your products and services offer real solutions to customers' predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it.
Forget everything you've learned about medical terminology! Layman's Terms: The Humorous Guide to Medical Misinterpretation introduces a whole new medical language as patients, family members, and even healthcare workers give their version of the doctor talk. From ammonia (pneumonia) to chex populations (chest palpitations), Layman's Terms serves as your guide to hundreds of medical malapropisms, misspellings, and humorous quotations. Highlights include: - Almost 400 translations of misinterpreted medical terms - Humorous definitions and clinical indicators - Weird medical treatments - Includes original research - Perfectly sized for a lab-coat pocket - Brings some humor to a boring shift or rotation - More funny and less helpful than a medical dictionary Perfect for both the healthcare student and veteran medical provider, Layman's Terms is your subscription (prescription) for a healthy dose of laughter.
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