Greg Jarboe's Books

YouTube and Video Marketing

An Hour a Day

By: Greg Jarboe

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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

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Page Count

533

Publisher

John Wiley & Sons

Published Date

ISBN 10

111820381X

ISBN 13

9781118203811

YouTube and Video Marketing

An Hour a Day

By: Greg Jarboe

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YouTube and Video Marketing

An Hour a Day

By: Greg Jarboe

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

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1013

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470577827

ISBN 13

9780470577820

Digital Marketing Fundamentals

OMCP's Official Guide to OMCA Certification

By: Greg Jarboe,Matt Bailey,Michael Stebbins

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Digital Marketing Fundamentals

OMCP's Official Guide to OMCA Certification

By: Greg Jarboe,Matt Bailey,Michael Stebbins

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

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453

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119894573

ISBN 13

9781119894575

Introduction to Homeland Security, Third Edition

By: David H. McElreath,Daniel Adrian Doss,Barbara Russo,Greg Etter,Jeffrey Van Slyke,Joseph Skinner,Michael Corey,Carl J. Jensen III,Michael Wigginton, Jr.,Robert Nations

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Introduction to Homeland Security, Third Edition

By: David H. McElreath,Daniel Adrian Doss,Barbara Russo,Greg Etter,Jeffrey Van Slyke,Joseph Skinner,Michael Corey,Carl J. Jensen III,Michael Wigginton, Jr.,Robert Nations

Introduction to Homeland Security, Third Edition provides the latest developments in the policy and operations of domestic security efforts of the agencies under the U.S. Department of Homeland Security. This includes the FBI, Secret Service, FEMA, the Coast Guard, TSA and numerous other federal agencies responsible for critical intelligence, emergency response, and the safety and security of U.S. citizens at home and abroad. Changes in DHS and domestic security are presented from pre-September 11, 2001 days, to include the formation of DHS under President George W. Bush, all the way through to the current administration. Through this, the many transformative events are looked at through the lens of DHS’s original establishment, and the frequent changes to the various agencies, organization, reporting structure, funding, and policies that have occurred since. This new edition is completely updated and includes coverage of topics relevant to homeland security operations not covered in any other text currently available. This includes highlighting the geopolitical context and the nature of global terrorism—and their implications—specifically as they relate to threats to the United States. Partnerships and collaboration with global allies are highlighted in the context of their relevance to international trade, domestic policies, training, and security. The book ends with a look at emerging threats and potential new, creative solutions—and initiatives in-process within the government—to respond to and address such threats. Key Features: Explores the history and formation of the Department of Homeland Security, recent developments, as well as the role and core missions of core agencies within DHS Outlines man-made threats, intelligence challenges, and intra-agency communication, planning, and operations Looks critically at the role of geopolitical dynamics, key international allies, and their influence on domestic policy and decision-making Covers the latest developments in programs, legislation, and policy relative to all transportation and border security issues Examines current issues and emerging global threats associated with extremism and terrorism Addresses natural and man-made disasters and the emergency management cycle in preparing for, mitigating against, responding to, and recovering from such events Introduction to Homeland Security, Third Edition remains the premier textbook for criminal justice, homeland security, national security, and intelligence programs in universities and an ideal reference for professionals as well as policy and research institutes.

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Page Count

473

Publisher

CRC Press

Published Date

ISBN 10

0429959478

ISBN 13

9780429959479

The Last Days of the United States Asiatic Fleet

The Fates of the Ships and Those Aboard, December 8, 1941-February 5, 1942

By: Greg H. Williams

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The Last Days of the United States Asiatic Fleet

The Fates of the Ships and Those Aboard, December 8, 1941-February 5, 1942

By: Greg H. Williams

After the attack on Pearl Harbor (December 7), American sailors of the Asiatic Fleet (where it was December 8) were abandoned by Washington and left to conduct a war on their own, isolated from the rest of the U.S. naval forces. Their fate in the Philippines and Dutch East Indies was often grim--many died aboard burning ships, were executed upon capture or spent years as prisoners of war. Many books have been written about the ships of the U.S. Asiatic Fleet, yet few look into the experiences of the common sailor. Drawing on official reports, past research, personal memoirs and the writings of war correspondents, the author tells the story of those who never came home in 1945.

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Page Count

430

Publisher

McFarland

Published Date

ISBN 10

1476672482

ISBN 13

9781476672489

C# Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

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C# Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

C# Complete is a one-of-a-kind book--valuable both for its broad content and its low price. Whether you're brand-new to C# programming, are migrating from Visual Basic or Visual C++ to C#, or have already developed some expertise in C#, you'll get the skills you need to become proficient with Microsoft's powerful new language designed for the .NET platform. Creating complex applications in the .NET Framework is made easier with C#--Microsoft's first true object-oriented programming language. In C# Complete, you'll get a clear picture of everything you need to know for developing applications using C#. You'll begin by learning the essential elements of the language and of Visual Studio .NET, in which you'll develop and run programs in a comprehensive integrated development environment. You'll see how to create functional and exciting user interfaces and desktop applications written with C#, and how to incorporate threads to their best advantage. You'll explore the use of ADO.NET classes in development of C# database applications. Chapters on ASP.NET Web Services will walk you through the building of an XML web services application. You'll also visit some advanced topics, including designing with security in mind, overcoming the shortcomings of the .NET Framework, and working with the Microsoft Mobile Internet Toolkit. C# Complete introduces you to the work of some of Sybex's finest authors, so you'll know where to go to learn even more about C# and the .NET Framework. Inside: Visual C# .NET Essentials Introduction to Visual C# and the .NET Framework Zen and Now: The C# Language Strings Object Oriented Programming Derived Classes Arrays, Indexers, and Collections Reflecting on Classes C# Application Developmemt Building a Better Windows User Interface Building Desktop Applications Working with Threads Database Development with C# Overview of the ADO.NET Classes ADO.NET Application Development Using DataSet Objects to Store Data Using DataSet Objects to Modify Data ASP.NET and Web Services Introduction to C# Web Applications Using XML in Web Applications Web Services Building Your Own Web Controls Advanced C# Development Overcoming Holes in the .NET Framework Overcoming Security Issues Getting Started with Mobile Internet Toolkit

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1012

Publisher

Sybex

Published Date

ISBN 10

0782142036

ISBN 13

9780782142037

Windows XP Home Edition Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

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Windows XP Home Edition Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

Windows XP Home Edition Complete is a one-of-a-kind book--valuable both for its broad content and its low price. The book contains all the essentials on XP, from basic navigation to accessing the Internet to setting up a home network. Windows XP Home Edition Complete provides in-depth coverage of the hottest new features, including Media Player 8, the Network Setup Wizard, Internet Explorer 6, Internet Connection Sharing, and CD-R and CD-RW support. The special optimizing section takes you beyond the basics. You'll learn to make time-saving system tweaks, customize Windows to suit your preferences, enjoy Internet and multimedia features, and much more. The book also includes an alphabetical reference section, which makes it easy to find information about essential features and functions. Windows XP Home Edition Complete introduces you to the work of some of Sybex's finest authors, so you'll know where to go to learn even more about Windows XP.

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Page Count

996

Publisher

Sybex

Published Date

ISBN 10

0782129846

ISBN 13

9780782129847

Enterprise Java?2, J2EE 1.3 Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

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Enterprise Java?2, J2EE 1.3 Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

Enterprise Java 2, J2EE 1.3 Complete is a one-of-a-kind book--valuable both for its broad content and its low price. Whether you are new to network programming with Java or need to upgrade solid skills to the next level, you'll get the "must have" information to become proficient with the world's most popular programming platform. With Enterprise Java 2, J2EE 1.3 Complete, you'll learn everything you need to know for developing large-scale web and network applications with Java. You'll begin by learning which components combine to form the enterprise platform, and then move on to basic development skills: Servlet programming, creating JavaServer Pages, and programming JavaBeans. You'll also learn database programming concepts and skills, and how to secure your network from malevolent intruders. You'll learn to use XML and its related technologies for seamless cross-platform data exchange. Finally, you'll learn advanced JavaBeans programming to create reusable software components. As a bonus, the last part of the book teaches you to program spiders and bots: Although not a part of J2EE, it's a fun topic that can come in handy for Internet developers who want to create agents to automatically retrieve and organize web content. Enterprise Java 2, J2EE 1.3 Complete introduces you to the work of some of Sybex's finest authors, so you'll know where to go to learn even more about Java. Inside: Java Web Applications An Introduction to J2EE The Basic Servlet API The Basic JSP API Servlet Web Applications Introducing JavaBeans Session Management Using Custom Tags Naming Services, Databases, and Security Java Naming and Directory Interface (JNDI) Database Connectivity (JDBC) Advanced Database Programming Secure Web Applications XML, SOAP, and Messaging XML for Data Description Presenting XML with JSP Understanding XML Messaging A Survey of SOAP A SOAP Server Example Java Messaging Service (JMS) Remote Communications and Enterprise JavaBeans Persistence and Remote Method Invocation Java IDL and CORBA Connectivity EJB Architecture and Clients Session, Entity, and Message-Driven EJBs EJB Transactions and Security EJB Environment, Client, and Design Issues J2EE Connector Architecture Spiders and Bots Building a Spider Building a High-Volume Spider Building a Bot

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1012

Publisher

Sybex

Published Date

ISBN 10

0782141455

ISBN 13

9780782141450

Windows XP Professional Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

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Windows XP Professional Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

Windows XP Professional Complete is a one-of-a-kind book--valuable both for its broad content and its low price. The book contains all the essentials on XP, from basic navigation to accessing the Internet to setting up and securing a network. Windows XP Professional Complete provides in-depth coverage of the hottest new features, including the Network Setup Wizard, Internet Connection Sharing, Media Player 8, Internet Explorer 6, and CD-R and CD-RW support. Once you've got the basics down, Windows XP Professional Complete shows you how to automate, optimize and troubleshoot your computer so that you get work done faster and easier. Windows XP Professional Complete introduces you to the work of some of Sybex's finest authors, so you'll know where to go to learn even more about Windows XP. Inside: Windows XP Professional Essentials * Installing Windows XP Professional * Using the Desktop and Getting Help * Installing, Removing and Running Applications * Managing, Files, Folders and Disks * Customizing System Settings * Printers and Printing * Sharing Data Between Applications Communications and the Internet * Connecting to the Outside World * Web Browsing with Internet Explorer * Using Outlook Express for E-Mail and News * Using the Communications Programs * Faxing and Telephony Multimedia in Windows XP Professional * Working with Photos and Still Images * Playing Music and Videos * Creating Your Own Sounds and Videos * Burning CDs Networking Windows XP Professional * An In-Depth Introduction to Networks * Network Architectures * Setting Up and Configuring a Peer-to-Peer Network and Working with Domains * Living with Windows XP Professional Strict Security * Secure Telecommuting Working with the Registry * What is the Registry and Why * Preventing Disaster * Anatomy of the Registry: The Blood, Gore and Guts * Registry Tools and Tips: Getting the Work Done Maintaining and Troubleshooting Windows XP * Managing Your Disks and Drives * Managing Hardware, Drivers and Power * Troubleshooting, Optimizing, and Dual-Booting Windows XP Professional

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Page Count

1092

Publisher

Sybex

Published Date

ISBN 10

0782129854

ISBN 13

9780782129854

Digital Marketing Fundamentals

OMCP's Official Guide to OMCA Certification

By: Greg Jarboe,Matt Bailey,Michael Stebbins

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Digital Marketing Fundamentals

OMCP's Official Guide to OMCA Certification

By: Greg Jarboe,Matt Bailey,Michael Stebbins

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Page Count

453

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119894603

ISBN 13

9781119894605

Enterprise Java?2, J2EE 1.3 Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

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Enterprise Java?2, J2EE 1.3 Complete

By: Dave Evans,Greg Jarboe,Hollis Thomases,Mari Smith,Chris Treadaway

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Solve jigsaw puzzle

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1012

Publisher

Sybex

Published Date

ISBN 10

0782141455

ISBN 13

9780782141450

Book's by Greg Jarboe

YouTube and Video Marketing

YouTube and Video Marketing

YouTube and Video Marketing

YouTube and Video Marketing

Digital Marketing Fundamentals

Digital Marketing Fundamentals

Introduction to Homeland Security, Third Edition

Introduction to Homeland Security, Third Edition

The Last Days of the United States Asiatic Fleet

The Last Days of the United States Asiatic Fleet

C# Complete

C# Complete

Windows XP Home Edition Complete

Windows XP Home Edition Complete

Enterprise Java?2, J2EE 1.3 Complete

Enterprise Java?2, J2EE 1.3 Complete

Windows XP Professional Complete

Windows XP Professional Complete

Digital Marketing Fundamentals

Digital Marketing Fundamentals

Enterprise Java?2, J2EE 1.3 Complete

Enterprise Java?2, J2EE 1.3 Complete

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