Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
All the information and compassion a cancer patient in search of spiritual answers needs Your doctor has given you, or a loved one, frightening medical news. You face surgery, difficult treatment, and questionable outcomes. What does this mean? What can you do? Fear and uncertainty dominate your thoughts, and that’s where this book comes in: a dose of soul medicine, a tonic for frightened and weary spirits. Focusing on personal growth, the book explains personal spiritual choice and helps patients find meaning in illness. Anderson is an expert in the field of healing, and has conducted numerous seminars and retreats for the terminally ill and their families.
In this new book in the Gospel According To series, Garrett looks at the theological elements in dozens of classic Hollywood films, including a discussion about what the new openness to spirituality in the movies might mean for the future of American cinema and American religion. (Biblical Studies)
Popular film as a medium of communication, expression and storytelling has proved one of the most durable and fascinating cultural forms to emerge during the twentieth century, and has long been the object of debate, discussion and interpretation. Film After Jung provides the reader with an overview of the history of film theory and delves into analytical psychology to consider the reaction that popular film can evoke through emotional and empathetic engagement with its audience. This book includes: an introduction to film scholarship discussions of key Jungian concepts Post-Jungian film studies beyond film. It also considers the potential for post-Jungian contributions to film studies, and the ways in which these can help to enrich the lives of those undergoing clinical analysis. Film After Jung encourages students of film and psychology to explore the insights and experiences of everyday life that film has to offer by applying Post-Jungian concepts to film, image construction, narrative, and issues in cultural theory. It will enhance the film student’s knowledge of film engagement as well as introducing the Jungian analyst to previously unexplored traditions in film theory.
I am proud to know the author of this book, which is the best I have ever seen on the Rosary. Greg spent many years studying about the Rosary. His description of the Fifteen Mysteries is the best I have ever seen. As a boy I prayed three Rosaries each day, and still do. For years I have given away 1,000 Rosaries each month. Now I am thrilled to send copies of this book to as many people as possible. - Daniel Lyons, The Spiritual Newsletter My dear friends, over the years I have given prayer to this writing. I would like to say that I have reached spiritual heights, but I have not. I would like to claim a perfect Christian life, but I am still growing. I want to say I pray the Rosary perfectly and have achieved a deep union with God, but I am still maturing. However, I have learned to walk with God and continually ask him to keep working with me (Mk. 16:20). For me, the Rosary has made me a better Christian, more Christ-like, a little more understanding about life and people. I look at this writing the same way the little child in the Scriptures looked at his five loaves and two fish he gave the Lord. It is a small offering (John 6:9ff).
Poetry is the language of love, and God is the greatest author of love. The pages of this book are my heart’s attempt to put God’s love into words. In these words, I pray that you will find the love that I have felt throughout the years, that you will see and perhaps even feel the presence of our Heavenly Father, or that you will be intrigued to investigate beyond my words and delve into God’s Word. Seek Christ, and you will find Him, for He is seeking you.
This book provides an overview of the design and development of learning games using examples from those created by the authors over last decade. It provides lessons learned about processes, successful approaches, and pitfalls that befall developers of learning games and educational transmedia experiences. The book includes stories from the authors’ lives that give context to why and how they built these products to help the reader understand whether or not building a learning game is right for them and what challenges they might face. It also gives a framework for thinking ethically about design and research when it comes to designing complex digital systems like educational games. /div
Reprint of the original, first published in 1873. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
This volume provides a detailed examination of nearly 1,400 years of Roman history, from the foundation of the city in the eighth century BC until the evacuation of Roman troops from Alexandria in AD 642 in the face of the Arab conquests. Drawing on a vast array of ancient texts written in Latin, Greek, Syriac, Armenian, and Arabic, and relying on a host of inscriptions, archaeological data, and the evidence from ancient art, architecture, and coinage, The Roman World from Romulus to Muhammad brings to the fore the men and women who chronicled the story of the city and its empire. Richly illustrated with 71 maps and 228 illustrations—including 20 in colour—and featuring a detailed glossary and suggestions for further reading, this volume examines a broad range of topics, including ancient climate change, literature, historiography, slavery, war and conquest, the development of Christianity, the Jewish revolts, and the role of powerful imperial women. The author also considers the development of Islam within a Roman historical context, examines the events that led to the formation of the post-Roman states in Western Europe, and contemplates aff airs on the imperial periphery in the Caucasus, Ethiopia, and the Arabian Peninsula. Emphasising the voices of antiquity throughout, The Roman World from Romulus to Muhammad is an invaluable resource for students and scholars interested in the beguiling history of the world’s most famous empire.
Few music groups have been able to sustain a fan base as passionate and dedicated as that of Pearl Jam, and this entertaining guide rewards those fans with everything they need to know about the band in a one-of-a-kind format. Packed with history, trivia, lists, little-known facts, and must-do activities that every Pearl Jam fan should undertake, it ranks each item from one to 100, providing an indispensable, engaging road map for devotees old and new.
The Bible's command to "rejoice continually" seems impossible and, frankly, unreasonable. Yet despite the apparent difficulty in fulfilling this commandment, Gregory Forster argues that Calvinism holds the key—namely that "real Calvinism is all about joy." Forster passionately holds to this belief, and systematically demonstrates it by addressing popular misconceptions of what Calvinism is and is not. Dismantling negative expressions of Calvinist theology, Forster positively reiterates its fundamental tenents, showing how God's love is the driving force behind every facet of Calvin's doctrine of salvation. Written accessibly, The Joy of Calvinism is an important addition to the conversation surrounding Calvinism and its advocates. Skeptics and those who have had negative perceptions of Calvinism, as well as Calvinists themselves, will find this a helpful resource for clearing up the controversies and grasping the winsomeness of the doctrines of grace.
Waitresses [Author]; arms dealers [Author]; human traffickers [Author]; pregnant crime lords [Author]; bad dreams and feral female fighters can't stop Wolverine from carving his way to victory in this razor-sharp series reboot by acclaimed novelist and comics scribe Greg Rucka (Whiteout [Author]; Queen & Country). And see Logan do what he does best against his archenemy [Author]; Sabretooth! Plus: the unsettling threats of Cry and Vapor! Guest-starring Nightcrawler! Collecting WOLVERINE (2003) #1-19.
There is a consensus among many New Testament scholars that much of what the historical Jesus and his apostles taught has been submerged by an influx of post-biblical tradition. Subtle foreign influences, mostly from pagan Greek philosophy, which neither Jesus nor his first-century followers would recognize or endorse, have obscured the original Gospel as Jesus preached it. Most churchgoers accept without question, unbiblical traditions which they have never seriously investigated.In They Never Told Me This in Church! Greg Deuble invites the reader to a careful re-examination of ?the faith once delivered? in the light of the Hebrew heritage which formed the framework of all that Jesus taught in regard to himself and his Gospel mission. From the Foreword: ?This does not mean at all that Greg has given up faith in holy Scripture. Far from it. There is nothing trendy or gimmicky in his approach. Rather, he has learned to read the Bible from its own Hebrew perspective, and shedding a large quantity of traditional baggage has made the Bible all the more brilliant and telling. Because he is an honest student of truth, Greg has been rewarded...with unusual insight. He has a knack of getting to the heart of the issues. He has brought in a wealth of modern scholarly support for his argument, and the quotations gleaned from his wide reading are impressive. He adds a pleasing dose of Aussie humour to his writing while he invites us to re-examine all the major issues of biblical theology. The personal warmth of the author and his pastoral touch are evident in all he writes.?They Never Told Me This in Church! will inspire and challenge all who claim devotion to Jesus, and many who are searching for the meaning of his role in history. They will be enabled to read the Bible with new eyes! The confused state of divided Christendom in our time demands just such an honest and radical investigation.
Reprint of the original, first published in 1872. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Journalist Greg Melville’s Over My Dead Body isan “astonishing . . . fascinating . . . powerful” (New York Times Book Review) tour through the history of US cemeteries that explores how, where, and why we bury our dead. “You hold in your hands a treasure map, a gentle, sly, and poignant presence leading us to places in America and in our lives that have been hiding in plain sight. This tale is about cemeteries, but it’s really about how beautiful is life.” —#1 New York Times bestselling author Doug Stanton The summer before his senior year in college, Greg Melville worked at the cemetery in his hometown, and thanks to hour upon hour of pushing a mower over the grassy acres, he came to realize what a rich story the place told of his town and its history. Thus was born Melville’s lifelong curiosity with how, where, and why we bury and commemorate our dead. Melville’s Over My Dead Body is a lively (pun intended) and wide-ranging history of cemeteries, places that have mirrored the passing eras in history but also have shaped it. Cemeteries have given birth to landscape architecture and famous parks, as well as influenced architectural styles. They’ve inspired and motivated some of our greatest poets and authors—Emerson, Whitman, Dickinson. They’ve been used as political tools to shift the country’s discourse and as important symbols of the United States’ ambition and reach. But they are changing and fading. Embalming and burial is incredibly toxic, and while cremations have just recently surpassed burials in popularity, they’re not great for the environment either. Over My Dead Body explores everything about cemeteries—history, sustainability, land use, and more—and what it really means to memorialize. Includes Black-and-White Photographs Locales visited in Over My Dead Body Shawsheen Cemetery – Bedford, Massachusetts; the 1607 burial ground – Historic Jamestowne, Virginia; Burial Hill – Plymouth, Massachusetts; Colonial Jewish Burial Ground – Newport, Rhode Island; Monticello’s African American graveyard – Charlottesville, Virginia; Mount Auburn Cemetery – Cambridge, Massachusetts; Green-Wood Cemetery – Brooklyn, New York; Laurel Grove Cemetery – Savannah, Georgia; Sleepy Hollow Cemetery – Concord, Massachusetts; Central Park – New York, New York; Gettysburg National Cemetery – Gettysburg, Pennsylvania; Arlington National Cemetery – Arlington, Virginia; Woodlawn Cemetery – Bronx, New York; Boothill Graveyard – Tombstone, Arizona; Forest Lawn – Glenwood, California; the Chapel of the Chimes – Oakland, California; Hollywood Forever Cemetery – Los Angeles, California; West Laurel Hill’s Nature’s Sanctuary – Philadelphia, Pennsylvania
According to recent surveys, many Americans associate the label "Christian" with judgmental attitudes, hypocrisy, a fear of hell, and a commitment to right-wing politics. Author Greg Garrett suggests another way, arguing that a faith that focuses solely on personal morality and the afterlife misses much of the point of Jesus' message. This other way of following Christ is not concerned with an array of commandments or with holding the "right" beliefs. Rather it is centered on loving each other and loving God, what Garrett calls "love where the rubber meets the road, where faith meets the world." Personal and moving, the book relates Garrett's experiences growing up in--and leaving--a disapproving conservative church and then finding his way back into a different kind of Christian community, one that is communal, missional, just, and loving. Garrett draws on popular culture to illustrate his spiritual points, showing how authentic Christian truth can be found in unlikely places.
The definitive story of the California redwoods, their discovery and their exploitation, as told by an activist who fought to protect their existence against those determined to cut them down. Every year millions of tourists from around the world visit California’s famous redwoods. Yet few who strain their necks to glimpse the tops of the world’s tallest trees understand how unlikely it is that these last isolated groves of giant trees still stand at all. In this gripping historical memoir, journalist and famed redwood activist Greg King examines how investors and a growing U.S. economy drove the timber industry to cut down all but 4 percent of the original two-million-acre redwood ecosystem. King first examined redwood logging in the 1980s—as an award-winning reporter. What he found in the woods convinced him to leap the line of neutrality and become an activist dedicated to saving the very last ancient redwood groves remaining in private hands. The land grab began in 1849, when a “green gold rush” of migrants came to exploit the legendary redwoods that grew along the Russian River. Several generations later, in 1987, Greg King discovered and named Headwaters Forest—at 3,000 acres the largest ancient redwood habitat remaining outside of parks—and he led the movement to save this grove. After a decade of one of the longest, most dramatic, and violent environmental campaigns in US history, in 1999 the state and federal governments protected Headwaters Forest. The Ghost Forest explores a central question, an overhanging mystery: What was it like, this botanical Elysium that grew only along the Northern California coast, a forest so spectacular—but also uniquely valuable as a cornerstone of American economic growth—that in the end it would inspire life-and-death struggles? Few but loggers and surveyors ever saw such magnificent trees, ancient sentinels that, like ghosts, have informed King’s understanding of the world. On a lifelong journey, King finds himself through the generations, and through the trees. A Next Big Idea Club Must-Read Title
Jesus said, “Go and make disciples.” So, what exactly are we doing? Western churches face a difficult future marked by numerical decline and evident signs of shrinking cultural influence. But Discipleship in Community wisely asks the church to go back to basics. What does it mean to follow Jesus? What does a life of discipleship look like? Trusted scholars Mark Powell, John Mark Hicks, and Greg McKinzie invite you to consider how good theology can lead to better, more intentional discipleship. In Discipleship in Community you will learn • how the language of Trinity matters to everyday disciples; • how God’s plan and mission is unfolding and how, as disciples, we can participate in that mission; • how the Bible is more than a book of facts and how it guides us into a relationship with God; • how baptism and the Lord’s Supper allow us to experience God’s saving power; and • how local churches can encourage intentional discipleship.
Is it really possible to live out the Great Commandment? In this practical, in-depth handbook which follows the format of his bestselling Discipleship Essentials, Greg Ogden draws from his years of pastoral experience training and discipling others to help us be changed by Christ into people who love God and others with all that we are.
This fast-paced, interactive release offers practical ideas and directions for how to be an effective spiritual parent. Biblical principles are explained and illustrated concisely for today's busy parent.
A nationally best-selling author and pastor draws lessons of hope and transformation in the perils of excess, the agonies of repentance, and the wonder of redemption found in the life stories of several icons of pop music and rock and roll. From the author of Johnny Cash: The Redemption of an American Icon and Steve McQueen: The Salvation of an American Icon comes Lennon, Dylan, Alice, and Jesus, which traces the journeys, rise, fall, and sometimes the redemption of famous entertainers who were brought to their knees—a great place to look up and finally meet their Maker. Lennon, Dylan, Alice, and Jesusexamines wretched excess, self-absorption and miraculous redemption; the book is a raw, sensitive, and unforgettable journey of sex, drugs, rock and roll, and sweet salvation. Author Greg Laurie traces the lives of rock stars and entertainment figures and legends who wallowed in the decadence of both the high life and low life, as they alternately experienced Heaven and Hell on Earth. He travels with them into their demonic abysses and joyfully chronicles their ultimate ascension to their prodigal moments. Lennon, Dylan, Alice, and Jesuschronicles the birth of rock and roll in the mid-1950s to today, giving the book an all-encompassing study of pop music history. Through his personal memories, coupled with his carefully crafted observational research, Greg Laurie not only looks deeply into the hearts and souls of these unusual people but bids the reader to join him on a spiritual journey down the secluded halls of the music industry with the individuals who crafted modern-day masterpieces. Readers will enjoy never-before-published accounts of the biggest recording artists of our time and hear testimonies from rockers of the 1950s, 1960s, 1970s, 1980s, 1990s, 2000s, and beyond. More importantly, every reader will find a deeper sense of God’s presence, even in times of loneliness and desolation.
From any non-Christian point of view, the gospel does not make sense. Grace doesn't make sense. Grace doesn't add up. Why would Jesus come to be one of us, to pay a debt He did not owe, because we owed a debt we could not pay? Why would He do that? Free? No strings? What was in it for Him? Since the church first began, Christians have had trouble accepting God's grace. We have substituted holiness, discipleship, order, regulation, and a long list of things to avoid in place of God's free gift. The result is a "Bad News Religion" that drains the joy and life out of believers. Bad News Religion is a convicting, liberating exploration of how we, in the name of religion, have shifted the focus from the work of God to our ability to become worthy of salvation. The result is bondage and defeat. The key to success in the Christian life is not what we do, but who we know. Knowing God and knowing the fullness of His grace is a liberating experience. Most of us don't realize how we have robbed ourselves of experiencing the richness of God's grace.
Understanding Somatization in the Practice of Clinical Neuropsychology is written for neuropsychologists who wish to improve their ability to diagnose and treat, or recommend treatment for, patients with somatoform disorders. The author, a seasoned clinician, blends evidence-based recommendations with sound practical advice within a conceptual framework that helps neuropsychologists to understand and engage these challenging patients. A Continuing Education (CE) component administered by the American Academy of Clinical Neuropsychology is included, as is access to the author's workshop presentation materials. The book will be of interest to those who work with or wish to gain insight into somatizing patients - neuropsychologists, clinical psychologists, neurologists; post-doctoral fellows; graduate psychology students; and neuropsychologists who want to earn Continuing Education (CE) credit.
What if schools, from the wealthiest suburban nursery school to the grittiest urban high school, thrummed with the sounds of deep immersion? More and more people believe that can happen - with the aid of video games. Greg Toppo's The Game Believes in You presents the story of a small group of visionaries who, for the past 40 years, have been pushing to get game controllers into the hands of learners. Among the game revolutionaries you'll meet in this book: *A game designer at the University of Southern California leading a team to design a video-game version of Thoreau's Walden Pond. *A young neuroscientist and game designer whose research on "Math Without Words" is revolutionizing how the subject is taught, especially to students with limited English abilities. *A Virginia Tech music instructor who is leading a group of high school-aged boys through the creation of an original opera staged totally in the online game Minecraft. Experts argue that games do truly "believe in you." They focus, inspire and reassure people in ways that many teachers can't. Games give people a chance to learn at their own pace, take risks, cultivate deeper understanding, fail and want to try again—right away—and ultimately, succeed in ways that too often elude them in school. This book is sure to excite and inspire educators and parents, as well as provoke some passionate debate.
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