Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
The war between dataDyne and the Carrington Institute is heating up. Carrington offices around the globe are being systematically targeted and destroyed by unknown forces, and the casualties are mounting, and more importantly profits are dwindling. Joanna Dark, fresh from her first mission--Codenamed INITIAL VECTOR-- and now operating as a full-fledged secret agent for the Carrington Institute, is assigned to hunt down and destroy those responsible for the attacks. But her search for the faceless enemy leads her not just into another bloody battle with hypercorp dataDyne--but headlong into a global conspiracy that's been shaping the world for decades.
Explains the causes of war through a sustained combination of theoretical insights and detailed case studies. This work through the examples of World War I, World War II in the Pacific, the Indo-Pakistani War of 1971, and others, uncovers the complex multi-level processes by which disputes between countries evolve into bloody conflicts.
This volume charts how the national strategic needs of the United States of America and Great Britain created a "parallel but not joint" relationship towards the Far East as the crisis in that region evolved from 1933-39. In short, it is a look at the relationship shared between the two nations with respect to accommodating one another on certain strategic and diplomatic issues so that they could become more confident of one another in any potential showdowns with Japan.
First published in 1991, The Dictionary of Contemporary Politics of Central America and the Caribbean provides a guide to the most important organizations, figures, events and themes in the contemporary politics of Central America, Mexico, and the Caribbean. The countries covered include Mexico, Guatamala, Belize, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Cuba, Dominican Republic, Haiti, Jamaica, Trinidad and Tobago, Barbados, Grenada, St Vincent, St Lucia, Dominica, St Kitt’s-Nevis, Antigua and Puerto Rico. The background information supplied in the book explains how, for many in Central America, the guerrilla wars have merely been the intensification of a conflict previously fought by the likes of Nicaragua’s Sandino or the Salvadorean Farabundo Marti, and before them by the Indian leaders who resisted the Spanish settlement. Although first published in 1991, this book will be a valuable resource for journalists, students, diplomats, business people, and anyone else who is interested in the politics of this richly diverse continent.
This book examines Satō Naotake’s remarkable and long career at the crossroads of Imperial Japan, emphasizing his integrity and realistic approach to diplomacy, which were particularly evident in his role in maintaining the Neutrality Pact with the Soviet Union and in promoting the United Nations.
This book illuminates various aspects of a central but unexplored area of American history: the midcentury Japanese American experience. A vast and ever-growing literature exists, first on the entry and settlement of Japanese immigrants in the United States at the turn of the 20th century, then on the experience of the immigrants and their American-born children during World War II. Yet the essential question, "What happened afterwards?" remains all but unanswered in historical literature. Excluded from the wartime economic boom and scarred psychologically by their wartime ordeal, the former camp inmates struggled to remake their lives in the years that followed. This volume consists of a series of case studies that shed light on various developments relating to Japanese Americans in the aftermath of their wartime confinement, including resettlement nationwide, the mental and physical readjustment of the former inmates, and their political engagement, most notably in concert with other racialized and ethnic minority groups.
The true story, drawn from official documents and hours of personal interviews, of how Newfoundland and Labrador joined Confederation and became Canada's tenth province in 1949. A rich cast of characters--hailing from Britain, America, Canada and Newfoundland--battle it out for the prize of the resource-rich, financially solvent, militarily strategic island. The twists and turns are as dramatic as any spy novel and extremely surprising, since the "official" version of Newfoundland history has held for over fifty years almost without question. Don't Tell the Newfoundlanders will change all that.
A terrifying and timely account of resistance in the face of the greatest of evils.”—Alex Kershaw, New York Times bestselling author of The First Wave An enthralling story that vividly resurrects the web of everyday Germans who resisted Nazi rule Nazi Germany is remembered as a nation of willing fanatics. But beneath the surface, countless ordinary, everyday Germans actively resisted Hitler. Some passed industrial secrets to Allied spies. Some forged passports to help Jews escape the Reich. For others, resistance was as simple as writing a letter denouncing the rigidity of Nazi law. No matter how small the act, the danger was the same--any display of defiance was met with arrest, interrogation, torture, and even death. Defying Hitler follows the underground network of Germans who believed standing against the Fuhrer to be more important than their own survival. Their bravery is astonishing--a schoolgirl beheaded by the Gestapo for distributing anti-Nazi fliers; a German American teacher who smuggled military intel to Soviet agents, becoming the only American woman executed by the Nazis; a pacifist philosopher murdered for his role in a plot against Hitler; a young idealist who joined the SS to document their crimes, only to end up, to his horror, an accomplice to the Holocaust. This remarkable account illuminates their struggles, yielding an accessible narrative history with the pace and excitement of a thriller.
The complete fisherman’s friend The fully updated Fishing For Dummies, 3rd Edition, experienced angler and fishing writer Greg Schwipps shows that while none of us is born to angling, we can all achieve it—and become great at it. Whether you love fishing for fun or sport, this hands-on friendly guide has everything you need to make sure that there need never be such a thing as “the one that got away!” From trout to carp, catfish to bonefish, freshwater to saltwater, the easy-to-follow pictures and tips help you recognize and deal with what you’ll meet in the murky deep. You’ll also find out about the best times and the right spots to cast your line, as well as the right gear—which in these hi-tech days includes GPS, apps, and sonar! Gear up with the right rod and tackle Cast and bait effectively Gut and clean your catch Get hooked on new trends—kayak fishing! Whatever your line—a quiet afternoon at the local creek, or a punishing morning’s whitewater kayaking followed by fishing the lonesome wild—Fishing For Dummies has you covered.
* Looks at the Internet from a morbid, sordid, entertaining perspective rather than a technical how-to perspective * Makes the Internet fun, fascinating, and non-intimidating for casual users. * Focuses on well-known actors, politicians, performing artists, and other public figures and how they have been treated online.
After teaming up to fish every major trout stream in the United States, Mecka and Hoover describe the fishing, hatches, and special regulations for each. Contents: Introduction; Insect Emegence; A Closer Look at Some of the Great Hatches; Great Rivers of the East and their Hatches; Great Rivers of the Midwest and their Hatches; Great Rivers of the West and their Hatches; Great Hatches on Lousy Days; Patters for the Hatches; Some Proposals for Better Fishing.
Trade, along with the free movement of capital, is at the heart of today's international economy. But international trade is an intensely political and contested subject. In this book, Greg Buckman details possible future directions in global energy supplies and balance-of-payments imbalances. He argues that, just as current trading arrangements have been the product of past decisions emerging out of apparently unrelated considerations, so factors like future fossil fuel costs, global warming, and the economic imbalances between North and South are likely to impel a radical reshaping of the WTO and the principles enshrined in its agreements as well as the global trading system in general. A key contribution to thinking about possible trade policy reforms are the reforms and alternatives - themselves not always agreed or sufficiently thought through -- advocated by the global justice movement. This book outlines these diverse proposals to make global trade more sustainable in some detail. This book has been written to be both informative and empowering. It is an important contribution to clearer thinking, more effective campaigning, and fundamental policy reform in the field of international trade.
In this landmark, character-driven history, Greg Behrman tells the story of the Marshall Plan, the unprecedented and audacious policy through which America helped rebuild World War II-ravaged Western Europe. With nuanced, vivid prose, Behrman recreates the story of a unique American enterprise that was at once strategic, altruistic and stunningly effective, and of a time when America stood as a beacon of generosity and moral leadership. When World War II ended in Europe, the continent lay in tatters. Tens of millions of people had been killed. Ancient cities had been demolished. The economic, financial and commercial foundations of Europe were in shambles. Western Europe's Communist parties -- feeding off people's want and despair -- were flourishing as, to the east, Stalin's Soviet Union emerged as the sole superpower on the continent. The Marshall Plan was a four-year, $13 billion (more than $100 billion in today's dollars) plan to provide assistance for Europe's economic recovery. More than an aid program, it sought to modernize Western Europe's economies and launch them on a path to prosperity and integration; to restore Western Europe's faith in democracy and capitalism; to enmesh the region firmly in a Western economic association and eventually a military alliance. It was the linchpin of America's strategy to meet the Soviet threat. It helped to trigger the Cold War and, eventually, to win it. Through detailed and exhaustive research, Behrman brings this vital and dramatic epoch to life and animates the personalities that shaped it. The narrative follows the six extraordinary American statesmen -- George Marshall, Will Clayton, Arthur Vandenberg, Richard Bissell, Paul Hoffman and W. Averell Harriman -- who devised and implemented the Plan, as well as some of the century's most important personalities -- Winston Churchill, Josef Stalin, Joseph McCarthy -- who are also central players in the drama told here. More than a humanitarian endeavor, the Marshall Plan was one of the most effective foreign policies in all of American history, in large part because, as Behrman writes, it was born and executed in a time when American "foreign policy was defined by its national interests and the very best of ideals.
In a dramatically different tale of espionage and conspiracy in World War II, Shadow Warriors of World War II unveils the history of the courageous women who volunteered to work behind enemy lines. Sent into Nazi-occupied Europe by the United States' Office of Strategic Services (OSS) and Britain's Special Operations Executive (SOE), these women helped establish a web of resistance groups across the continent. Their heroism, initiative, and resourcefulness contributed to the Allied breakout of the Normandy beachheads and even infiltrated Nazi Germany at the height of the war, into the very heart of Hitler's citadel—Berlin. Young and daring, the female agents accepted that they could be captured, tortured, or killed, but others were always readied to take their place. Women of enormous cunning and strength of will, the Shadow Warriors' stories have remained largely untold until now.
Recounts the life and achievements of the lead singer of the Staple Singers, revealing how her family fused diverse musical genres to transcend racism and oppression through song, and discussing her collaborations with fellow artists and her impact on civil rights culture.
The stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets. Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia's eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest. More than a parable of one man's arrogant attempt to force his will on the natural world, Fordlandia depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford's great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained. Fordlandia is a 2009 National Book Award Finalist for Nonfiction.
Historically, the United States saw itself as embodying the best system of government with a foreign policy goal of bringing this system to the rest of the world. While Washington has, at times, dealt more realistically with other great powers at odds with this view, it has also attempted to alienate lesser states who reject the American system. The policies of non-recognition of China, Cuba and Iran were marked instances of this phenomenon. As the Obama administration renewed ties with Cuba and contemplated a more cooperative relationship with Iran, staunch opposition arose in defence of maintaining the long-standing policy of disengagement with these regimes. Providing a timely explanation for the origins of and continued support for US policies of non-recognition toward China, Cuba and Iran, this book demonstrates the links between IR theory and US foreign policy through the lens of the English School concept of International Society. It identifies historic costs stemming from US policies of non-recognition, and cautions that maintaining an overly narrow frame for understanding global politics will cause greater difficulties for US foreign policy in the future. This book will be useful for American researchers, graduate students and upper-level undergraduates in IR and American Foreign Policy. The inclusion of English School concepts and contrasting of IR theory inside and outside the US should also make it appealing to students in the UK and Australia.
Featuring the first extensive Hanna-Barbera discography ever published and over 140 photos and illustrations! Whether it’s Tom and Jerry, Scooby-Doo, the Jetsons, Yogi Bear, Top Cat, Huckleberry Hound, or hundreds of others, the creations of the Hanna-Barbera studio continue to delight generations worldwide. The groundbreaking company employed thousands in the art and business of animation. Some of them were vintage-era veterans, others were up-and-coming talents, some of whom found blockbuster success at other studios. The power of the sounds that Hanna-Barbera crafted to accompany the compelling visuals was a key factor in its spectacular success. Legendary vocal performances and signature sound effects evoke countless visual images. Catchy music cues and theme songs are recalled instantly. Hanna-Barbera, the Recorded History: From Modern Stone Age to Meddling Kids chronicles, for the first time, the story of this entertainment phenomenon from one century to the next and reveals unexplored aspects of its artistry. Hanna-Barbera’s impact on the music industry is chief among these aspects. Author Greg Ehrbar chronicles the partnership between Bill Hanna, Joe Barbera, and their talented associates—and, at the same time, parallels the impact of their artistry on the recording industry. Page after page abounds with exclusive interviews, surprising facts, and previously unpublished anecdotes. Also featuring the first extensive H-B discography ever published, Hanna-Barbera, the Recorded History earns its place on the go-to shelf of every animation, music, television, and film enthusiast.
Frank Murphy was a Michigan man unafraid to speak truth to power. Born in 1890, he grew up in a small town on the shores of Lake Huron and rose to become Mayor of Detroit, Governor of Michigan, and finally a U.S. Supreme Court Justice. One of the most important politicians in Michigan’s history, Murphy was known for his passionate defense of the common man, earning him the pun “tempering justice with Murphy.” Murphy is best remembered for his immense legal contributions supporting individual liberty and fighting discrimination, particularly discrimination against the most vulnerable. Despite being a loyal ally of Franklin Delano Roosevelt, when FDR ordered the removal of Japanese Americans during World War II, Supreme Court Justice Murphy condemned the policy as “racist” in a scathing dissent to the Korematsu v. United States decision—the first use of the word in a Supreme Court opinion. Every American, whether arriving by first class or in chains in the galley of a slave ship, fell under Murphy’s definition of those entitled to the full benefits of the American dream. Justice and Faith explores Murphy’s life and times by incorporating troves of archive materials not available to previous biographers, including local newspaper records from across the country. Frank Murphy is proof that even in dark times, the United States has extraordinary resilience and an ability to produce leaders of morality and courage.
During World War II, the U.S. Navy swiftly expanded to include an array of vessels, from smaller yachts and fishing boats bought early in the war for patrol work to fast, modern commercial ships built to haul troops and supplies. After the Allied victory, this diverse fleet became unnecessary and the Navy sold many of its vessels. This comprehensive catalog documents the Navy ships and boats sold after the war and registered under the American flag for commercial or recreational purposes. Focusing on those vessels with names or clearly identifiable hull numbers and crew accommodations, it chronicles each craft's prewar ownership, wartime history, and postwar fate. The product of painstaking detective work in a wide range of primary sources, this meticulous directory highlights an unexplored but illuminating aspect of U.S. maritime history.
Spotts takes you behind the scenes for the planning of a truly unprecedented campaign. He shows how individuals and groups can force even the largest corporations to change to better serve the interests of the countries and communities in which they do business.
The intimate, fly-on-the wall tale of the decline and fall of an America icon With one notable exception, the firms that make up what we know as Wall Street have always been part of an inbred, insular culture that most people only vaguely understand. The exception was Merrill Lynch, a firm that revolutionized the stock market by bringing Wall Street to Main Street, setting up offices in far-flung cities and towns long ignored by the giants of finance. With its “thundering herd” of financial advisers, perhaps no other business, whether in financial services or elsewhere, so epitomized the American spirit. Merrill Lynch was not only “bullish on America,” it was a big reason why so many average Americans were able to grow wealthy by investing in the stock market. Merrill Lynch was an icon. Its sudden decline, collapse, and sale to Bank of America was a shock. How did it happen? Why did it happen? And what does this story of greed, hubris, and incompetence tell us about the culture of Wall Street that continues to this day even though it came close to destroying the American economy? A culture in which the CEO of a firm losing $28 billion pushes hard to be paid a $25 million bonus. A culture in which two Merrill Lynch executives are guaranteed bonuses of $30 million and $40 million for four months’ work, even while the firm is struggling to reduce its losses by firing thousands of employees. Based on unparalleled sources at both Merrill Lynch and Bank of America, Greg Farrell’s Crash of the Titans is a Shakespearean saga of three flawed masters of the universe. E. Stanley O’Neal, whose inspiring rise from the segregated South to the corner office of Merrill Lynch—where he engineered a successful turnaround—was undone by his belief that a smooth-talking salesman could handle one of the most difficult jobs on Wall Street. Because he enjoyed O’Neal’s support, this executive was allowed to build up an astonishing $30 billion position in CDOs on the firm’s balance sheet, at a time when all other Wall Street firms were desperately trying to exit the business. After O’Neal comes John Thain, the cerebral, MIT-educated technocrat whose rescue of the New York Stock Exchange earned him the nickname “Super Thain.” He was hired to save Merrill Lynch in late 2007, but his belief that the markets would rebound led him to underestimate the depth of Merrill’s problems. Finally, we meet Bank of America CEO Ken Lewis, a street fighter raised barely above the poverty line in rural Georgia, whose “my way or the highway” management style suffers fools more easily than potential rivals, and who made a $50 billion commitment over a September weekend to buy a business he really didn’t understand, thus jeopardizing his own institution. The merger itself turns out to be a bizarre combination of cultures that blend like oil and water, where slick Wall Street bankers suddenly find themselves reporting to a cast of characters straight out of the Beverly Hillbillies. BofA’s inbred culture, which perceived New York banks its enemies, was based on loyalty and a good-ol’-boy network in which competence played second fiddle to blind obedience. Crash of the Titans is a financial thriller that puts you in the theater as the historic events of the financial crisis unfold and people responsible for billion of dollars of other people’s money gamble recklessly to enhance their power and their paychecks or to save their own skins. Its wealth of never-before-revealed information and focus on two icons of corporate America make it the book that puts together all the pieces of the Wall Street disaster.
The confinement of some 120,000 Japanese Americans during World War II, often called the Japanese American internment, has been described as the worst official civil rights violation of modern U. S. history. Greg Robinson not only offers a bold new understanding of these events but also studies them within a larger time frame and from a transnational perspective. Drawing on newly discovered material, Robinson provides a backstory of confinement that reveals for the first time the extent of the American government's surveillance of Japanese communities in the years leading up to war and the construction of what officials termed "concentration camps" for enemy aliens. He also considers the aftermath of confinement, including the place of Japanese Americans in postwar civil rights struggles, the long movement by former camp inmates for redress, and the continuing role of the camps as touchstones for nationwide commemoration and debate. Most remarkably, A Tragedy of Democracy is the first book to analyze official policy toward West Coast Japanese Americans within a North American context. Robinson studies confinement on the mainland alongside events in wartime Hawaii, where fears of Japanese Americans justified Army dictatorship, suspension of the Constitution, and the imposition of military tribunals. He similarly reads the treatment of Japanese Americans against Canada's confinement of 22,000 citizens and residents of Japanese ancestry from British Columbia. A Tragedy of Democracy recounts the expulsion of almost 5,000 Japanese from Mexico's Pacific Coast and the poignant story of the Japanese Latin Americans who were kidnapped from their homes and interned in the United States. Approaching Japanese confinement as a continental and international phenomenon, Robinson offers a truly kaleidoscopic understanding of its genesis and outcomes. The confinement of some 120,000 Japanese Americans during World War II, often called the Japanese American internment, has been described as the worst official civil rights violation of modern U. S. history. Greg Robinson not only offers a bold new understanding of these events but also studies them within a larger time frame and from a transnational perspective. Drawing on newly discovered material, Robinson provides a backstory of confinement that reveals for the first time the extent of the American government's surveillance of Japanese communities in the years leading up to war and the construction of what officials termed "concentration camps" for enemy aliens. He also considers the aftermath of confinement, including the place of Japanese Americans in postwar civil rights struggles, the long movement by former camp inmates for redress, and the continuing role of the camps as touchstones for nationwide commemoration and debate. Most remarkably, A Tragedy of Democracy is the first book to analyze official policy toward West Coast Japanese Americans within a North American context. Robinson studies confinement on the mainland alongside events in wartime Hawaii, where fears of Japanese Americans justified Army dictatorship, suspension of the Constitution, and the imposition of military tribunals. He similarly reads the treatment of Japanese Americans against Canada's confinement of 22,000 citizens and residents of Japanese ancestry from British Columbia. A Tragedy of Democracy recounts the expulsion of almost 5,000 Japanese from Mexico's Pacific Coast and the poignant story of the Japanese Latin Americans who were kidnapped from their homes and interned in the United States. Approaching Japanese confinement as a continental and international phenomenon, Robinson offers a truly kaleidoscopic understanding of its genesis and outcomes.
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