This book enables businesses to understand the difficulties and issues surrounding data collection on an international basis. It explains how to set up, collect and manage name and address data in a business environment from an international perspective. Achieving quality data collection will enable businesses to save money and keep their now sophisticated customers satisfied. The role of the internet and its effect on this area are discussed in detail.
Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers.
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