Gradiva Couzin's Books

Five Stars

Putting Online Reviews to Work for Your Business

By: Gradiva Couzin,Jennifer Grappone

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Five Stars

Putting Online Reviews to Work for Your Business

By: Gradiva Couzin,Jennifer Grappone

Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.

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Page Count

312

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118763211

ISBN 13

9781118763216

Search Engine Optimization

An Hour a Day

By: Jennifer Grappone,Gradiva Couzin

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Search Engine Optimization

An Hour a Day

By: Jennifer Grappone,Gradiva Couzin

A guide to search engine optimization provides techniques for bringing traffic to a Web site.

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Page Count

338

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471787531

ISBN 13

9780471787532

Yelp for Business

The Quick-Start Guide to Managing Your Reviews

By: Gradiva Couzin,Jennifer Grappone

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Yelp for Business

The Quick-Start Guide to Managing Your Reviews

By: Gradiva Couzin,Jennifer Grappone

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp's demographics and then shows how to best use Yelp's features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews—good or bad—are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).

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Publisher

John Wiley & Sons

Published Date

ISBN 10

1118857739

ISBN 13

9781118857731

Search Engine Optimization (SEO)

An Hour a Day

By: Jennifer Grappone,Gradiva Couzin

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Search Engine Optimization (SEO)

An Hour a Day

By: Jennifer Grappone,Gradiva Couzin

The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

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Page Count

432

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118025504

ISBN 13

9781118025505

Search Engine Optimization (SEO)

An Hour a Day

By: Jennifer Grappone,Gradiva Couzin

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Search Engine Optimization (SEO)

An Hour a Day

By: Jennifer Grappone,Gradiva Couzin

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Page Count

432

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470902590

ISBN 13

9780470902592

Yelp for Business

The Quick-Start Guide to Managing Your Reviews

By: Gradiva Couzin,Jennifer Grappone

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Yelp for Business

The Quick-Start Guide to Managing Your Reviews

By: Gradiva Couzin,Jennifer Grappone

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Publisher

John Wiley & Sons

Published Date

ISBN 10

1118857739

ISBN 13

9781118857731

Book's by Gradiva Couzin

Five Stars

Five Stars

Search Engine Optimization

Search Engine Optimization

Yelp for Business

Yelp for Business

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Yelp for Business

Yelp for Business

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