Gordon Lewis Herschell's Books

Direct Mail Copy that Sells!

By: Herschell Gordon Lewis

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Direct Mail Copy that Sells!

By: Herschell Gordon Lewis

Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills

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Page Count

258

Publisher

Prentice Hall Press

Published Date

ISBN 10

0132147505

ISBN 13

9780132147507

More Than You Ever Wanted to Know about Mail Order Advertising

By: Herschell Gordon Lewis

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More Than You Ever Wanted to Know about Mail Order Advertising

By: Herschell Gordon Lewis

Offers advice on developing a mail order campaign, writing advertising copy, obtaining mailing lists, testing products, using an 800 number and complying with federal guidelines

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Page Count

330

Publisher

Simon & Schuster

Published Date

ISBN 10

0136010393

ISBN 13

9780136010395

Open Me Now

By: Herschell Gordon Lewis

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Every year, half a billion pieces of worthwhile direct mail are tossed into the wastebasket because whoever designed their envelopes didn't know how to convince the recipient to Open Me Now! Herschell Gordon Lewis, perhaps the best-known and most respected commerical copywriter now practicing, has polished a gem of a book. Here for the first time ever, are absolute rules for direct mail envelope copy. Here are the secrets of envelope treatment psychology. Here are the ways to make sure your envelope catches the recipient's eye.

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Page Count

136

Published Date

ISBN 10

1566250366

ISBN 13

9781566250368

Sales Letters that Sizzle

All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

By: Herschell Gordon Lewis

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Sales Letters that Sizzle

All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

By: Herschell Gordon Lewis

This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.

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Page Count

290

Publisher

Contemporary Books

Published Date

ISBN 10

0844223484

ISBN 13

9780844223483

On The Art Of Writing Copy

The Best Of Print, Broadcast, Internet, Direct Mail

By: Herschell Gordon Lewis

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On The Art Of Writing Copy

The Best Of Print, Broadcast, Internet, Direct Mail

By: Herschell Gordon Lewis

Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy. The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism.

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Page Count

432

Publisher

AMACOM/American Management Association

Published Date

ISBN 10

0814405983

ISBN 13

9780814405987

Effective E-mail Marketing

The Complete Guide to Creating Successful Campaigns

By: Herschell Gordon Lewis

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Effective E-mail Marketing

The Complete Guide to Creating Successful Campaigns

By: Herschell Gordon Lewis

This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.

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Page Count

308

Publisher

Amacom Books

Published Date

ISBN 10

0814471471

ISBN 13

9780814471470

Advertising Age Handbook of Advertising

By: Herschell Gordon Lewis,Carol Nelson

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Advertising Age Handbook of Advertising

By: Herschell Gordon Lewis,Carol Nelson

Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to get the results you want; identifying your product's Unique Selling Proposition (USP); choosing the most efficient media (from the ever-increasing number of options, including print, television, online, and alternative media); testing an advertisement's potential effectiveness; and evaluating your campaign's results.

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Page Count

252

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0844236705

ISBN 13

9780844236704

Asinine Advertising

How Stupid and Unethical Advertising Costs You Money

By: Herschell Gordon Lewis

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Asinine Advertising

How Stupid and Unethical Advertising Costs You Money

By: Herschell Gordon Lewis

Describes the incompetents and charlatans of advertising and how they are costing us - all of us, consumers and business people alike - money. This book provides guidance for the reader who wants to avoid the costly mistakes of other marketers and to spot the phony offers and dishonest operators. This book describes the incompetents and charlatans of advertising and how they are costing us - all of us, consumers and business people alike - money. Poorly conceived or misleading, or downright dishonest offers increase buyer scepticism, which decreases response. This, in turn, means lower profitability, which translates into higher costs for marketers and buyers. Lewis does more than pillory his adversaries, he provides guidance for the reader who wants to avoid the costly mistakes of other marketers and to spot the phony offers and dishonest operators.

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Page Count

129

Publisher

Racom Communication

Published Date

ISBN 10

1933199008

ISBN 13

9781933199009

Effective E-mail Marketing

The Complete Guide to Creating Successful Campaigns

By: Herschell Gordon Lewis

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Effective E-mail Marketing

The Complete Guide to Creating Successful Campaigns

By: Herschell Gordon Lewis

This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.

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Page Count

308

Publisher

Amacom Books

Published Date

ISBN 10

0814471471

ISBN 13

9780814471470

Sales Letters that Sizzle

All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

By: Herschell Gordon Lewis

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Sales Letters that Sizzle

All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales

By: Herschell Gordon Lewis

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Page Count

290

Publisher

Contemporary Books

Published Date

ISBN 10

0844223484

ISBN 13

9780844223483

Theatre of Fear & Horror: Expanded Edition

The Grisly Spectacle of the Grand Guignol of Paris, 1897-1962

By: Mel Gordon

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Theatre of Fear & Horror: Expanded Edition

The Grisly Spectacle of the Grand Guignol of Paris, 1897-1962

By: Mel Gordon

Bloodcurdling shrieks, fiendish schemes, deeds of darkness, mayhem and mutilation—we all have a rough idea of what Grand Guignol stands for. But until now it has been hard to find out much more about it than that. According to the American theater historian Mel Gordon, no major history of the theater so much as mentions it, although it is a form of entertainment that held its own on the Paris stage for more than half a century. But Mr. Gordon has made a thorough job of filling the gap."—John Gross, The New York Times Here is the expanded edition of classic outré book, The Grand Guignol, first published in 1988 and now long out of print. Like the original anthology, it includes an illustrated introduction to the theater of Paris and abroad, a breakdown of its stage tricks, a summary of one hundred plots, extensive photo documentation, André de Lord's essay, "Fear in Literature," and two originally produced Grand Guignol scripts. The expanded edition also contains additional graphic and textual material including a color insert of Grand Guignol posters; the 1938 autobiographical account of Maxa, the company's leading female performer entitled "I Am the Maddest Woman in the World"; and the controversial playscript Orgy in the Lighthouse.

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Page Count

326

Publisher

Feral House

Published Date

ISBN 10

1627310436

ISBN 13

9781627310437

Everybody's Guide to Plate Collecting

By: Herschell Gordon Lewis,Margo Lewis

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Everybody's Guide to Plate Collecting

By: Herschell Gordon Lewis,Margo Lewis

Guide to buying and selling plates

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Page Count

256

Published Date

ISBN 10

1566250072

ISBN 13

9781566250078

How to Handle Your Own Public Relations

By: Herschell Gordon Lewis

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How to Handle Your Own Public Relations

By: Herschell Gordon Lewis

Examples of specific programs tailored to meet the needs of different businesses & institutions.

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Page Count

268

Publisher

Chicago : Nelson-Hall

Published Date

ISBN 10

0882293192

ISBN 13

9780882293196

Politics and Society

The Journals of Lady Knightley of Fawsley 1885-1913

By: Peter Gordon

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Politics and Society

The Journals of Lady Knightley of Fawsley 1885-1913

By: Peter Gordon

a valuable source of social commentary at a time of great change wide ranging - from women's issues to colonisation Gordon is well known - Emeritus Professor at the University of London Institute of Education

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Page Count

698

Publisher

Taylor & Francis

Published Date

ISBN 10

1134269056

ISBN 13

9781134269051

B.H. Roberts, Moral Geography, and the Making of a Modern Racist

By: Clyde R. Forsberg Jr.,Phillip Gordon Mackintosh

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B.H. Roberts, Moral Geography, and the Making of a Modern Racist

By: Clyde R. Forsberg Jr.,Phillip Gordon Mackintosh

A transdisciplinary Mormon history, this book is a work of American religious history, theology, science history, and cultural and historical geography. It deconstructs the âraceâ creationism, White supremacy, and Christian imperialism of leading interwar Mormon theologian B.H. Roberts. Roberts hoped to introduce the front-rank post-Darwinian, scientific, and philosophical postulates of his timeâpolygeny, preadamitism, electromagnetism, idealism, the multiverse, infinity, and interstellar travelâto an increasingly fundamentalist Mormon establishment. Church authorities, however, including eventual âprophetâ Joseph Fielding Smith Jr., proscribed and rejected Robertsâ modernist manuscript, The Truth, The, Way, The Life: An Elementary Treatise on Theology, circa 1930. Paradoxically, however, Robertsâ thinking appeared uncited in Smithâs 1954 theology, Man, His Origin and Destiny. Here, Smith accelerated Robertsâ racism toward African Americans, while reviling science, philosophy, and free thought. This book contextualizes all such fundamentalist Mormon thinking within todayâs struggle for social and environmental justice, and especially the Black Lives Matter movement.

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Page Count

355

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1527578674

ISBN 13

9781527578678

Cybertalk that Sells

By: Herschell Gordon Lewis,Jamie Murphy

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Cybertalk that Sells

By: Herschell Gordon Lewis,Jamie Murphy

The ultimate source of words, phrases, banners, and buzzwords for selling your products, services, and Ideas through the New Digital and Interactive Media.

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Page Count

148

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0809229234

ISBN 13

9780809229239

Shadows Over Florida

By: David Goudsward,Scott T. Goudsward,Gordon Lewis Herschell

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Shadows Over Florida

By: David Goudsward,Scott T. Goudsward,Gordon Lewis Herschell

For a brief time at the start of the 20th century, Florida was poised to be the film making Mecca of North America. Jacksonville had suffered a devastating fire and the rebuilt community enjoyed a wealth of architectural styles that allowed films set in exotic locations such as Egypt, Italy or Polynesia - all for the cost of shipping the cast and equipment on the train from wintery New York. But racial tensions, religious concerns and epidemics drove the blossoming film industry into the open arms of Hollywood, California. Florida became the second unit place you filmed if you needed jungles for Tarzan or a more accessible stand-in for an Amazonian Black Lagoon. In the 1960s and into the 1970s, if you made films designed for general release, you filmed in Hollywood. If you made grindhouse films, nudie cuties, exploitation extravaganzas or straight to drive-in obscurities, you filmed in Florida. Films shot in Florida range from Blood Feast, the landmark film by Herschell Gordon Lewis that paved the visceral way for Friday the 13th and Texas Chainsaw Massacre, to the less influential but memorable (for all the wrong reasons) Blood Freak with its pro-Christian, anti-drug message starring a mutant turkey vampire motorcyclist. Switching from film to print, the Floridian horror story reflects an intrinsic Floridian compulsion to bulldoze the past beneath a new shiny future. But beneath that overpriced faade of new construction is the Florida of old, the one the mouse-bound tourists conveniently overlook, a hellish landscape of swamps that range from brackish to ftid, flora and fauna that range from deadly to carnivorous and locals that range from surly to anthropophagous. So be careful about which star you wish upon, and phrase that wish very carefully. You never know if a were-turkey biker, a giant leech or a mutant gator will answer it. "Tourists think of Florida as beaches, sun and fun. Few know that blood, guts and monsters prospered during the Grindhouse days of Florida film making. Shadows Over Florida vividly captures the history of these films and credits a lot of my crazy friends that gave birth to independent film making. After making over a dozen films in Florida since the late 1950's, I thought I knew film history. After reading Dave and Scott's book, I feel like a novice. I highly recommend Shadows Over Florida." -- William Grefe, Writer/Director/Producer "A Florida gardener, his finger pricked by an aggressive hedge, once told me, "down here, dammit, everything bites!" Here's proof that he was right. He might also have added, everything spooks...and lingers." --Jack Ketchum, author of The Girl Next Door and Off Season "Whether you read it from beginning to end or skip around through the fascinating entries, Shadows Over Florida is a wildly entertaining look at horror in the most insane state in the union! Even if you're scared to visit Florida itself, this book is highly recommended!" -- Jeff Strand, author of Pressure and Benjamin's Parasite

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