Gopalkrishnan R. Iyer's Books

Customer Relationship Management in Electronic Markets

By: Gopalkrishnan R Iyer,David Bejou

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Customer Relationship Management in Electronic Markets

By: Gopalkrishnan R Iyer,David Bejou

Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company’s electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer’s ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following: business-to-business (B2B) and business-to-customer (B2C) exchanges—similarities, differences, and how the Internet has changed these relationships the prospects of the Internet for marketing and customer relationships—predictions, positive effects, and negative effects from its inception to today how to develop and maintain a loyal customer base via the Internet improving B2B exchanges and business buyer relationship management through seamless Internet integration how to create a Web site that satisfies loyal customers and draws in new customers Featuring several charts, tables, and graphs, this guide provides effective measures that you can institute to ensure your company’s longevity. Customer Relationship Management in Electronic Markets will help you create marketing strategies that will successfully meet the needs of your customers and enhance your business reputation.

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Page Count

124

Publisher

Routledge

Published Date

ISBN 10

1317718798

ISBN 13

9781317718796

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

By: Erdener Kaynak,Gopalkrishnan R Iyer,Lance A Masters

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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

By: Erdener Kaynak,Gopalkrishnan R Iyer,Lance A Masters

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

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Page Count

232

Publisher

Routledge

Published Date

ISBN 10

1317789202

ISBN 13

9781317789208

Teaching International Business

Ethics and Corporate Social Responsibility

By: Erdener Kaynak,Gopalkrishnan R Iyer

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Teaching International Business

Ethics and Corporate Social Responsibility

By: Erdener Kaynak,Gopalkrishnan R Iyer

Instill social responsibility in your students! “Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “Approaches to Ethics in International Business Education In recent years there has been a rapid growth of academic and practical interest in business ethics and social responsibility at the corporate level. Teaching International Business: Ethics and Corporate Social Responsibility is a collection of academic writings on the issues and challenges of incorporating ethics and corporate social responsibility concerns into international business education. The logic of economic globalization presumes that economic principles and business ethics are universal, but in fact, cross-cultural realities and indigenous perspectives are often quite unique. Teaching International Business: Ethics and Corporate Social Responsibility covers the major perspectives in business ethics as they relate to international business. In Teaching International Business: Ethics and Corporate Social Responsibility, you will explore: techniques and approaches for teaching ethics and social responsibility to your students individual versus corporate responsibility cultural effects on generally accepted accounting principles (GAAP) cultural effects on generally accepted auditing standards (GAAS) globalization and its impacts ethical issues in international marketing Teaching International Business: Ethics and Corporate Social Responsibility brings you ethical issues and perspectives in economics, management, finance, accounting, and marketing. The broad range of approaches and issues presented here will be of immense use to educators teaching foundational international business courses. This volume will go a long way in gripping students’interests while delivering relevant educational information.

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Page Count

140

Publisher

Routledge

Published Date

ISBN 10

1317948149

ISBN 13

9781317948148

Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S.

By: Gopalkrishnan R. Iyer,Lance A. Masters

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Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S.

By: Gopalkrishnan R. Iyer,Lance A. Masters

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Page Count

244

Publisher

Psychology Press

Published Date

ISBN 10

0789009617

ISBN 13

9780789009616

Book's by Gopalkrishnan R. Iyer

Customer Relationship Management in Electronic Markets

Customer Relationship Management in Electronic Markets

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Teaching International Business

Teaching International Business

Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S.

Marketing Challenges in Transition Economies of Europe, Baltic States, and the C.I.S.

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