Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
When you hear IBM® Tivoli® Storage Manager, the first thing that you typically think of is data backup. Tivoli Storage Manager is the premier storage management solution for mixed platform environments. Businesses face a tidal wave of information and data that seems to increase daily. The ability to successfully and efficiently manage information and data has become imperative. The Tivoli Storage Manager family of products helps businesses successfully gain better control and efficiently manage the information tidal wave through significant enhancements in multiple facets of data protection. Tivoli Storage Manager is a highly scalable and available data protection solution. It takes data protection scalability to the next level with a relational database, which is based on IBM DB2® technology. Greater availability is delivered through enhancements such as online, automated database reorganization. This IBM Redbooks® publication describes the evolving set of data-protection challenges and how capabilities in Tivoli Storage Manager can best be used to address those challenges. This book is more than merely a description of new and changed functions in Tivoli Storage Manager; it is a guide to use for your overall data protection solution.
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
When you hear IBM® Tivoli® Storage Manager, the first thing that you typically think of is data backup. Tivoli Storage Manager is the premier storage management solution for mixed platform environments. Businesses face a tidal wave of information and data that seems to increase daily. The ability to successfully and efficiently manage information and data has become imperative. The Tivoli Storage Manager family of products helps businesses successfully gain better control and efficiently manage the information tidal wave through significant enhancements in multiple facets of data protection. Tivoli Storage Manager is a highly scalable and available data protection solution. It takes data protection scalability to the next level with a relational database, which is based on IBM DB2® technology. Greater availability is delivered through enhancements such as online, automated database reorganization. This IBM Redbooks® publication describes the evolving set of data-protection challenges and how capabilities in Tivoli Storage Manager can best be used to address those challenges. This book is more than merely a description of new and changed functions in Tivoli Storage Manager; it is a guide to use for your overall data protection solution.
This book explores how traditional Sunni Muslim conceptions have informed or shaped Islamization strategies in contemporary Turkey. In particular, the author proposes to examine the teaching curriculum of the Ministry of Education, which oversees Turkish public religious education; the activities and teachings of Diyanet, the constitutional organ responsible for managing all religious affairs; and the ideas and activities of three Muslim religious groups currently operating in Turkey. The monograph explains how the interpretation and practice of Islam affects various situations in the Muslim world and analyzes the concept of nature in Islam, which has been an indivisible component of Islamic tradition since the beginning.
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