Gill G. Ringland's Books

Beyond Crisis

Achieving Renewal in a Turbulent World

By: Gill G. Ringland,Oliver Sparrow,Patricia Lustig

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Beyond Crisis

Achieving Renewal in a Turbulent World

By: Gill G. Ringland,Oliver Sparrow,Patricia Lustig

If you want to know how countries, companies and individuals can master the winds and the waves that will dominate the next decade, this is the book for you." —Rupert Pennant-Rea, former editor of the Economist, Deputy Governor of the Bank of England "'If leading your organisation sometimes feels like changing the front wheel of a bicycle whilst toy are still pedalling it as fast as you can, this is a book you should read." —Sir David Brown, former Chairman, Motorola UK "Beyond Crisis is full of compelling reasons, clear advice and practical models to help almost any enterprise remain viable beyond the deeply unsettling systemic failures that characterise today's business environment." —Professor Richard David Hames, Dhurakilpundit University, Founding Director Asian Foresight Institute "We are in uncharted territory. There are few people who any longer think that the world post-crisis will be anything like the world before. Ringland, Sparrow & Lusting provide a clear description of the way that leaders need to think in this new reality. In doing so, they give us hope." —Estelle Clark, Business Assurance Director, Lloyds Register The next decade will present organisational challenges on an unprecedented scale. Beyond Crisis shows how you can build a 'purposefully self-renewing organisation' which will survive and succeed in the midst of this chaos. The book shows how financial and economic crisis has blighted organisations in every sector, and then provide a range of tools and future scenarios for diagnosing problems and creating solutions. This is a welcome dose of clarity in uncertain times.

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Page Count

333

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470661895

ISBN 13

9780470661895

Scenarios in Marketing

From Vision to Decision

By: Gill Ringland,Laurie Young

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Scenarios in Marketing

From Vision to Decision

By: Gill Ringland,Laurie Young

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.

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Page Count

244

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470058587

ISBN 13

9780470058589

Leading Organizations

Perspectives for a New Era

By: Gill Robinson Hickman

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Leading Organizations

Perspectives for a New Era

By: Gill Robinson Hickman

The Second Edition of Leading Organizations offers an expanded focus on the fluid roles of leaders and participants (followers) and their mutual responsibility for organizational leadership. Like the first edition, this text contains chapters on implementing the organization's mission, structure, culture and strategy written by leading scholars in the fieild. New features include: - Strategic leadership - Virtual leadership - Leadership, organizational change, and conflict - Building a culture of leadership

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Page Count

697

Publisher

SAGE

Published Date

ISBN 10

1412939089

ISBN 13

9781412939089

Top-down Calculus

A Concise Course

By: Stanley Gill Williamson

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Top-down Calculus

A Concise Course

By: Stanley Gill Williamson

This textbook was designed for a first course in differential and integral calculus, and is directed toward students in engineering, the sciences, mathematics, and computer science. Its major goal is to bring students to a level of technical competence and intuitive understanding of calculus that is adequate for applying the subject to real world problems. The text contains major sections on: (1) linear functions and derivatives; (2) computing derivatives; (3) applications of derivatives; (4) integrals; and (5) infinite series. The activities contained within these chapters are designed so that students can first study the exercise set and the solutions. Next, the students are asked to make modifications to the original problem, solve it, and move on to the variations. The appendices include math tables, additional reading and exercises, solutions, and hints to the exercises. (TW)

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Page Count

404

Publisher

S. Gill Williamson

Published Date

ISBN 10

0881750727

ISBN 13

9780881750720

Book's by Gill G. Ringland

Beyond Crisis

Beyond Crisis

Scenarios in Marketing

Scenarios in Marketing

Leading Organizations

Leading Organizations

Top-down Calculus

Top-down Calculus

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