This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
The notion of text is perhaps themost used and discussed withinsocial and human sciences. Nevertheless,it is surprisingly one ofthe worst defined. Philology andLinguistics, Literary Criticism andAesthetics, Philosophy of Language,Hermeneutics, Ethnology,Psychoanalysis, Sociology, Semiotics:all these disciplines referin various ways to the “text”, tomake of it the basic object of theiranalysis or to measure the distancethey keep from it. So whatdoes “text” mean? What genealogydoes this concept have? Whyis there “no salvation outside thetext”? This book shows why thetext should be the formal model toexplain all human, social, culturaland historic phenomena and, asa consequence, the product of adouble invention: first as a socioculturalconfiguration, secondlyas an analytical reconstruction.
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