Ghalia Boustani's Books

Ephemeral Retailing

Pop-up Stores in a Postmodern Consumption Era

By: Ghalia Boustani

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Ephemeral Retailing

Pop-up Stores in a Postmodern Consumption Era

By: Ghalia Boustani

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

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Page Count

111

Publisher

Routledge

Published Date

ISBN 10

0429996497

ISBN 13

9780429996498

Pop-Up Retail

The Evolution, Application and Future of Ephemeral Stores

By: Ghalia Boustani

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Pop-Up Retail

The Evolution, Application and Future of Ephemeral Stores

By: Ghalia Boustani

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

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Page Count

104

Publisher

Routledge

Published Date

ISBN 10

1000422445

ISBN 13

9781000422443

A Fashion Retailer’s Guide to Thriving in Turbulent Times

By: Ghalia Boustani,Daniela Leonini

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A Fashion Retailer’s Guide to Thriving in Turbulent Times

By: Ghalia Boustani,Daniela Leonini

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.

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Page Count

101

Publisher

Taylor & Francis

Published Date

ISBN 10

1000789403

ISBN 13

9781000789409

Ephemeral Retailing

Pop-up Stores in a Postmodern Consumption Era

By: Ghalia Boustani

Write a review Read reviews Take a Quiz Solve Book Puzzle

Ephemeral Retailing

Pop-up Stores in a Postmodern Consumption Era

By: Ghalia Boustani

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

111

Publisher

Routledge

Published Date

ISBN 10

0429996497

ISBN 13

9780429996498

Pop-Up Retail

The Evolution, Application and Future of Ephemeral Stores

By: Ghalia Boustani

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Pop-Up Retail

The Evolution, Application and Future of Ephemeral Stores

By: Ghalia Boustani

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

104

Publisher

Routledge

Published Date

ISBN 10

1000422445

ISBN 13

9781000422443

A Fashion Retailer’s Guide to Thriving in Turbulent Times

By: Ghalia Boustani,Daniela Leonini

Write a review Read reviews Take a Quiz Solve Book Puzzle

A Fashion Retailer’s Guide to Thriving in Turbulent Times

By: Ghalia Boustani,Daniela Leonini

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

101

Publisher

Taylor & Francis

Published Date

ISBN 10

1000789403

ISBN 13

9781000789409

Book's by Ghalia Boustani

Ephemeral Retailing

Ephemeral Retailing

Pop-Up Retail

Pop-Up Retail

A Fashion Retailer’s Guide to Thriving in Turbulent Times

A Fashion Retailer’s Guide to Thriving in Turbulent Times

Ephemeral Retailing

Ephemeral Retailing

Pop-Up Retail

Pop-Up Retail

A Fashion Retailer’s Guide to Thriving in Turbulent Times

A Fashion Retailer’s Guide to Thriving in Turbulent Times

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