Gerrit van Bruggen's Books

Marketing Management Support Systems

Principles, Tools, and Implementation

By: Berend Wierenga,Gerrit van Bruggen

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Marketing Management Support Systems

Principles, Tools, and Implementation

By: Berend Wierenga,Gerrit van Bruggen

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

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Page Count

349

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461545951

ISBN 13

9781461545958

Marketing Decision Making and Decision Support

Challenges and Perspectives for Successful Marketing Management Support Systems

By: Gerrit H. van Bruggen,Berend Wierenga

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Marketing Decision Making and Decision Support

Challenges and Perspectives for Successful Marketing Management Support Systems

By: Gerrit H. van Bruggen,Berend Wierenga

Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.

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Page Count

136

Publisher

Now Publishers Inc

Published Date

ISBN 10

1601983689

ISBN 13

9781601983688

Shallow Waters, Rising Tide

By: Gerrit Knaap

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Shallow Waters, Rising Tide

By: Gerrit Knaap

In the historiography of Southeast Asia of the early modern period maritime trade has always been an important topic. A good opportunity for learning more about early modern shipping and trade is by making use of the few surviving harbourmasters' registrations of private traffic in fifteen major ports in Java around the year 1775. In this book these records, registering more than 20,000 ship movements, are analysed and interpreted in their broader context. The traffic in the shallow waters along the coast of Java appears to have experienced a rising tide of Dutch presence.

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Page Count

267

Publisher

BRILL

Published Date

ISBN 10

9004454497

ISBN 13

9789004454491

Marketing Management Support Systems

Principles, Tools, and Implementation

By: Berend Wierenga,Gerrit van Bruggen

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Marketing Management Support Systems

Principles, Tools, and Implementation

By: Berend Wierenga,Gerrit van Bruggen

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

349

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461545951

ISBN 13

9781461545958

Book's by Gerrit van Bruggen

Marketing Management Support Systems

Marketing Management Support Systems

Marketing Decision Making and Decision Support

Marketing Decision Making and Decision Support

Shallow Waters, Rising Tide

Shallow Waters, Rising Tide

Marketing Management Support Systems

Marketing Management Support Systems

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