Gerhard Wohland's Books

Agile Short Stories

34 Stories about Becoming and Staying Agile

By: Siegfried Kaltenecker,Jutta Eckstein,Gerhard Wohland,Daniel Mezick,Veronika Kotrba,Ralph Miarka,Conny Dethloff,Dominik Maximini

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Agile Short Stories

34 Stories about Becoming and Staying Agile

By: Siegfried Kaltenecker,Jutta Eckstein,Gerhard Wohland,Daniel Mezick,Veronika Kotrba,Ralph Miarka,Conny Dethloff,Dominik Maximini

Stories convey more than just knowledge. They touch, inspire, and create closeness. Stories reveal something of ourselves and can thus guide us when we encounter similar situations. In this book, 30 authors share their experiences from the world of Agile. They are experienced Product Owners, Scrum Masters, executives, Agile Coaches, consultants, and organizational developers. They tell true stories from their everyday work and personal lives: about the first steps and tensions in teams, conducive and obstructive leadership, losses and fears, amazing developments, clear values, and attitudes. These stories invite us, the readers, to learn from each other as human beings. With the purchase of this book, you support Flying Hope e.V.

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Page Count

297

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3947487150

ISBN 13

9783947487158

Development of Sensory and Neurosecretory Cell Types

Vertebrate Cranial Placodes, volume 1

By: Gerhard Schlosser

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Development of Sensory and Neurosecretory Cell Types

Vertebrate Cranial Placodes, volume 1

By: Gerhard Schlosser

Most of the cranial sense organs of vertebrates arise from embryonic structures known as cranial placodes. Such placodes also give rise to sensory neurons that transmit information to the brain as well as to many neurosecretory cells. This book focuses on the development of sensory and neurosecretory cell types from cranial placodes by introducing the vertebrate head with its sense organs and neurosecretory organs and providing an overview of the various cranial placodes and their derivatives, including evidence of common embryonic primordia. Schlosser discusses how these primordia are established in the early embryo and how individual placodes develop. The latter chapters explain how various placodally derived sensory and neurosecretory cell types differentiate into discrete structures.

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Page Count

305

Publisher

CRC Press

Published Date

ISBN 10

1351667831

ISBN 13

9781351667838

The Psychology of Marketing

Cross-Cultural Perspectives

By: Gerhard Raab,G. Jason Goddard,Alexander Unger

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The Psychology of Marketing

Cross-Cultural Perspectives

By: Gerhard Raab,G. Jason Goddard,Alexander Unger

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

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