Gerhard Neuner's Books

Le concept de plurilinguisme

apprentissage d'une langue tertiaire : l'allemand après l'anglais

By: Britta Hufeisen,Gerhard Neuner,Goethe-Institut Inter Nationes,European Centre for Modern Languages

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Le concept de plurilinguisme

apprentissage d'une langue tertiaire : l'allemand après l'anglais

By: Britta Hufeisen,Gerhard Neuner,Goethe-Institut Inter Nationes,European Centre for Modern Languages

Afin de parvenir à une meilleure entente entre pays voisins, maîtriser une autre langue que sa langue maternelle serait souhaitable Selon ces recommandations, le Conseil de l'Europe et l'Union européenne présentent ici un projet sur l'enseignement et l'apprentissage des langues étrangères dans le contexte scolaire. Il a pour objectif de développer, dans le cadre du concept de plurilinguisme, les bases générales de méthodologie de langue tertiaire en les illustrant d'exemples, sur le modèle de la séquence linguistique "l'allemand après l'anglais ". Les organisateurs du projet, le Centre européen pour les langues vivantes du Conseil de l'Europe et le Goethe Institut Inter Nations, coopèrent à cet égard, en collaboration avec des institutions régionales actives dans le domaine de l'enseignement de langues étrangères.

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Page Count

192

Publisher

Council of Europe

Published Date

ISBN 10

9287151431

ISBN 13

9789287151438

Neither Good Nor Bad

Why Human Beings Behave How They Do

By: Gerhard Besier,Katarzyna Stokłosa

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Neither Good Nor Bad

Why Human Beings Behave How They Do

By: Gerhard Besier,Katarzyna Stokłosa

When confronted by a range of violent actions perpetrated by lone individuals, contemporary society exhibits a constant tendency to react in terms of helpless, even perplexed horror. Seeking explanations for the apparently inexplicable, commentators often hurry to declare the perpetrators as “evil”. This question is not restricted to individuals: history has repeatedly demonstrated how groups and even entire nations can embark on a criminal plan united by the conviction that they were fighting for a good and just cause. Which circumstances occasioned such actions? What was their motivation? Applying a number of historical, scientific and social-scientific approaches to this question, this study produces an integrative portrait of the reasons for human behavior and advances a number of different interpretations for their genesis. The book makes clear the extent to which we live in socially-constructed realities in which we cling for dear life to a range of conceptions and beliefs which can all too easily fall apart in situations of crisis.

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Page Count

388

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

144386191X

ISBN 13

9781443861915

The Psychology of Marketing

Cross-Cultural Perspectives

By: Gerhard Raab,G. Jason Goddard,Alexander Unger

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The Psychology of Marketing

Cross-Cultural Perspectives

By: Gerhard Raab,G. Jason Goddard,Alexander Unger

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

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Page Count

412

Publisher

CRC Press

Published Date

ISBN 10

1317018702

ISBN 13

9781317018704

Customer Relationship Management

A Global Perspective

By: Gerhard Raab,Riad A. Ajami,G. Jason Goddard

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Customer Relationship Management

A Global Perspective

By: Gerhard Raab,Riad A. Ajami,G. Jason Goddard

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

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Page Count

216

Publisher

CRC Press

Published Date

ISBN 10

1317155440

ISBN 13

9781317155447

Health and Quality of Life

Philosophical, Medical, and Cultural Aspects

By: Gerhard Aumüller

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Health and Quality of Life

Philosophical, Medical, and Cultural Aspects

By: Gerhard Aumüller

How could one define health and disease? On what presuppositions, and ought we look for such definitions? Does quality of life inherit a subjective or objective evaluation? Are health and quality of life culture dependent concepts? Under the conditions of technologically advanced medicine and the common tendency towards a hedonistic lifestyle such questions come into focus. Hence, one question is of special relevance: which role does health play in our quality of life? The contributions of this interdisciplinary volume aim at the clarification of the various concepts in use. International scholars and scientists outline the framework for a more comprehensive and demanding concept of health and quality of life including philosophical and cultural aspects as well as medical and psychological dimensions.

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Page Count

226

Publisher

LIT Verlag Münster

Published Date

ISBN 10

3825857395

ISBN 13

9783825857394

Principles of International Criminal Law

By: Gerhard Werle,Florian Jessberger

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Principles of International Criminal Law

By: Gerhard Werle,Florian Jessberger

Principles of International Criminal Law is one of the leading textbooks in the field. This third edition builds on the highly-successful work of the previous editions, setting out the general principles governing international crimes as well as the fundamentals of both substantive and procedural international criminal law.

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Page Count

711

Publisher

Oxford University Press

Published Date

ISBN 10

0198703597

ISBN 13

9780198703594

Gerhard Richter

Forty Years of Painting

By: Robert Storr,Gerhard Richter

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Gerhard Richter

Forty Years of Painting

By: Robert Storr,Gerhard Richter

Tour of the exhibition: the Museum of Modern Art, New York, Feb. 14-May 21, 2002 and others.

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Page Count

352

Publisher

The Museum of Modern Art

Published Date

ISBN 10

0870703579

ISBN 13

9780870703577

Le concept de plurilinguisme

apprentissage d'une langue tertiaire : l'allemand après l'anglais

By: Britta Hufeisen,Gerhard Neuner,Goethe-Institut Inter Nationes,European Centre for Modern Languages

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Le concept de plurilinguisme

apprentissage d'une langue tertiaire : l'allemand après l'anglais

By: Britta Hufeisen,Gerhard Neuner,Goethe-Institut Inter Nationes,European Centre for Modern Languages

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Page Count

192

Publisher

Council of Europe

Published Date

ISBN 10

9287151431

ISBN 13

9789287151438

Book's by Gerhard Neuner

Le concept de plurilinguisme

Le concept de plurilinguisme

Neither Good Nor Bad

Neither Good Nor Bad

The Psychology of Marketing

The Psychology of Marketing

Customer Relationship Management

Customer Relationship Management

Health and Quality of Life

Health and Quality of Life

Principles of International Criminal Law

Principles of International Criminal Law

Gerhard Richter

Gerhard Richter

Le concept de plurilinguisme

Le concept de plurilinguisme

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