Gerd Bohner's Books

Providing the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes, this book includes topics such as attitude formation and change, functions of attitudes and attitude measurement.

More information is always better, and full information is best. More computation is always better, and optimization is best." More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible. In this book, we argue that in an uncertain world, more information and computation are not always better, and we ask when, and why, less can be more. The answers to these questions constitute the idea of ecological rationality: how we are able to achieve intelligence in the world by using simple heuristics matched to the environments we face, exploiting the structures inherent in our physical, biological, social, and cultural surroundings.

Book's by Gerd Bohner

Attitudes and Attitude Change

Attitudes and Attitude Change

Ecological Rationality

Ecological Rationality

Attitudes and Attitude Change

Attitudes and Attitude Change

Attitudes and Attitude Change: Consequences of attitudes

Attitudes and Attitude Change: Consequences of attitudes

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