Gerard Ungerer's Books

Navigating Strategic Possibilities

Strategy Formulation and Execution Practices to Flourish

By: Prof Ungerer,Gerard Ungerer,Johan Herholdt

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Navigating Strategic Possibilities

Strategy Formulation and Execution Practices to Flourish

By: Prof Ungerer,Gerard Ungerer,Johan Herholdt

This book utilises multiple contemporary strategy perspectives and practices to give leaders and strategy practitioner's deep insights about the dynamics and options available in developing good and robust strategies. The core of the book is about stimulating new strategic thinking and action to enhance the competitiveness of a firm. Navigating strategic possibilities involves the invention and re-invention of an organisation. Strategic leadership, as a part of this navigation journey, is an integral guiding force of the strategic choices an organisation makes to fulfil its future aspirations. In this book, the key strategic choices related to the competitive advantage and positioning of an organisation are presented in an integrated strategic architecture perspective, and the following seven strategic architecture building blocks are discussed: Strategic leadership as a key capacity that gives life, meaning and on-going momentum to the strategy of an organisation. The development of views on the external and internal strategic landscape and context of an organisation. Strategy formulation and development which include a menu of strategic options and choices to consider. The development of multiple futures perspectives for an organisation. Strategy execution practices to make it a lived reality for stakeholders. Strategy renewal and innovation practices to refresh the strategy on a continuous basis.

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Page Count

516

Publisher

KR Publishing

Published Date

ISBN 10

1869226232

ISBN 13

9781869226237

Finding Metaphor in Grammar and Usage

A Methodological Analysis of Theory and Research

By: Gerard Steen

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Finding Metaphor in Grammar and Usage

A Methodological Analysis of Theory and Research

By: Gerard Steen

Cognitive linguists have proposed that metaphor is not just a matter of language but of thought, and that metaphorical thought displays a high degree of conventionalization. In order to produce converging evidence for this theory of metaphor, a wide range of data is currently being studied with a large array of methods and techniques. Finding Metaphor in Grammar and Usage aims to map the field of this development in theory and research from a methodological perspective. It raises the question when exactly evidence for metaphor in language and thought can be said to count as converging. It also goes into the various stages of producing such evidence (conceptualization, operationalization, data collection and analysis, and interpretation). The book offers systematic discussion of eight distinct areas of metaphor research that emerge as a result of approaching metaphor as part of grammar or usage, language or thought, and symbolic structure or cognitive process.

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Page Count

456

Publisher

John Benjamins Publishing

Published Date

ISBN 10

9027238979

ISBN 13

9789027238979

You're the Expert

How You Can Solve Problems in Business and in Life

By: Gerard I. Nierenberg

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You're the Expert

How You Can Solve Problems in Business and in Life

By: Gerard I. Nierenberg

Published in hardcover as How to Give Yourself Good Advice, this key to self-advisory techniques by the bestselling author of The Art of Negotiating shows readers how to go beyond their everyday way of thinking to a virtually limitless supply of wisdom and creative problem-solving.

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Page Count

148

Publisher

Berkley Trade

Published Date

ISBN 10

0425130827

ISBN 13

9780425130827

Book's by Gerard Ungerer

Navigating Strategic Possibilities

Navigating Strategic Possibilities

Finding Metaphor in Grammar and Usage

Finding Metaphor in Grammar and Usage

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