Gerard McElwee's Books

Lopsided Schools

Case Method Briefings

By: Gerard Giordano

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Lopsided Schools

Case Method Briefings

By: Gerard Giordano

Lopsided Schools introduces readers to the case method and helps the reader to use the case method to examine the scholastic challenges that critics posed from World War I to the present. Some critics have stirred up educators with threats to reduce their budgets or fire them. Others upset them with disconcerting questions. Should parents demand that their children learn speed reading? Should teachers emphasize vocational activities? Should principals train their own successors? Should superintendents award bonuses to teachers? Should employers hire the graduates with the highest scores on standardized tests? Should politicians assume greater responsibility for schooling? Should journalists publicize information about lopsided schools? This book examines these and the numerous other questions that critics posed.

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Page Count

233

Publisher

R&L Education

Published Date

ISBN 10

1607097885

ISBN 13

9781607097884

Social Marketing

From Tunes to Symphonies

By: Gerard Hastings,Christine Domegan

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Social Marketing

From Tunes to Symphonies

By: Gerard Hastings,Christine Domegan

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.

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Page Count

552

Publisher

Routledge

Published Date

ISBN 10

1135048037

ISBN 13

9781135048037

Entrepreneurship and Small Business Development

Perspectives And Cases

By: Paul Westhead,Gerard McElwee,Mike Wright

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Entrepreneurship and Small Business Development

Perspectives And Cases

By: Paul Westhead,Gerard McElwee,Mike Wright

Entrepreneurship is a hot topic, yet there is no agreed definition of entrepreneurship. There is even debate about whether entrepreneurship can be taught! This text and case study collection is designed to stimulate critical thinking and reflective learning relating to entrepreneurship. This book enables you to focus on the key issues that need to be considered with regard to new ventures and/or a business plan module, as well as courses on theory and policy relating to entrepreneurship and small businesses.

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Age

Page Count

482

Publisher

Pearson Higher Ed

Published Date

ISBN 10

0273726145

ISBN 13

9780273726142

Book's by Gerard McElwee

Lopsided Schools

Lopsided Schools

Social Marketing

Social Marketing

Entrepreneurship and Small Business Development

Entrepreneurship and Small Business Development

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