Gerard Berry's Books

The Hong Kong Reader

Passage to Chinese Sovereignty

By: Ming K. Chan,Gerard A. Postiglione

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The Hong Kong Reader

Passage to Chinese Sovereignty

By: Ming K. Chan,Gerard A. Postiglione

This paperback reader provides the student and general reader with easy access to the major issues of the Hong Kong transition crisis. Contributors include both editors, as well as Frank Ching, Berry F. Hsu, Reginald Yin-wang Kwok, Peter Kwong, Julian Y.M. Leung, Ronald Skeldon, Alvin Y. So, Yun-wing Sung, and James T.H. Tang - the majority of whom live and work in Hong Kong and experience the transition firsthand, personally and professionally.

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Page Count

332

Publisher

Routledge

Published Date

ISBN 10

1315488353

ISBN 13

9781315488356

Other Famine

The 1822 Crisis in County Leitrim

By: Gerard Mac Atasney

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Other Famine

The 1822 Crisis in County Leitrim

By: Gerard Mac Atasney

In the summer of 1822 a bad potato crop and limited employment opportunities created famine conditions in the west and south-west of Ireland. The Other Famine is the first book to examine these events, and specifically their implications for County Leitrim.Beginning with an overview of life in the county from 1800 to 1821, this book looks at landlord–tenant relationships, the standard of living of the poor, and the impact of the typhus fever epidemic of 1816-18.What follows is a detailed analysis of the summer of 1822 in Leitrim, when more than half the population relied on hand-outs from a variety of charitable institutions, particularly the London Tavern Committee. Among the issues explores are how the mechanism of relief was established in the county, the personalities involved and the problems which arose.Finally, the author assessed the role played by landlords, and the reasons why so many people in the county, and the country as a whole, were left dependent on a single crop for their survival. For The Other Famine, MacAtasney has sourced a rich body of material which enables us, for the first time, to gain an in-depth understanding of the effects of the failure of the potato crop in 1822.

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Page Count

168

Publisher

The History Press

Published Date

ISBN 10

0752481142

ISBN 13

9780752481142

A Brief History of Computing

By: Gerard O'Regan

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A Brief History of Computing

By: Gerard O'Regan

This lively and fascinating text traces the key developments in computation – from 3000 B.C. to the present day – in an easy-to-follow and concise manner. Topics and features: ideal for self-study, offering many pedagogical features such as chapter-opening key topics, chapter introductions and summaries, exercises, and a glossary; presents detailed information on major figures in computing, such as Boole, Babbage, Shannon, Turing, Zuse and Von Neumann; reviews the history of software engineering and of programming languages, including syntax and semantics; discusses the progress of artificial intelligence, with extension to such key disciplines as philosophy, psychology, linguistics, neural networks and cybernetics; examines the impact on society of the introduction of the personal computer, the World Wide Web, and the development of mobile phone technology; follows the evolution of a number of major technology companies, including IBM, Microsoft and Apple.

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Page Count

284

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1447123581

ISBN 13

9781447123583

Santamaria

A Most Unusual Man

By: Gerard Henderson

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Santamaria

A Most Unusual Man

By: Gerard Henderson

B.A. Santamaria was one of the most controversial Australians of our time. An ardent anti-Communist and devout Catholic, he was fiercely intelligent and a natural leader, polarising the community into loyal followers and committed opponents. In the 1940s Santamaria created the anti-Communist organisation 'The Movement'. In the 1950s he was a key figure in the tumultuous split of the Australian Labor Party. He subsequently enjoyed great influence as a public commentator on his television program Point of View and in his weekly column in The Australian. Santamaria had a strong social conscience and spent much of his time helping the underprivileged. Although he began as an advocate and champion of the Catholic Church, he spent much of his last decades opposing some of its activities. Published for the 100th anniversary of Santamaria’s birth, Santamaria: A Most Unusual Man is an authoritative biography from Gerard Henderson, a close colleague until a disagreement saw the two men estranged and never reconciled.

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Page Count

469

Publisher

Melbourne University Publishing

Published Date

ISBN 10

0522868592

ISBN 13

9780522868593

Renal Pharmacotherapy

Dosage Adjustment of Medications Eliminated by the Kidneys

By: Larry K. Golightly,Isaac Teitelbaum,Bonita A. Simendinger,Tyree H. Kiser,Gerard R. Barber,Nancy M. Stolpman

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Renal Pharmacotherapy

Dosage Adjustment of Medications Eliminated by the Kidneys

By: Larry K. Golightly,Isaac Teitelbaum,Bonita A. Simendinger,Tyree H. Kiser,Gerard R. Barber,Nancy M. Stolpman

To promote effectiveness and minimize possible toxicity, the dosage of certain medications must be adjusted in persons with compromised kidney function. Failure to enjoin appropriate dosage adjustments in patients with abnormal or rapidly changing kidney function continues to lead to reports of drug toxicity involving a broad array of renally eliminated medications. This updated edition captures nearly 200 new drugs that have been approved by the FDA since the initial publication of Renal Pharmacotherapy. It also covers new evidence that has emerged regarding the need to adjust dosage of certain older medications that are eliminated by the kidneys. Additionally, it presents new data that are being continuously derived in the areas of patient-specific dose individualization for drugs of all types. Comprehensive, convenient, and evidence-based, this reference closes several identified knowledge gaps and will continue to be the leading collection of dosage recommendations for patients with compromised kidney function.

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Page Count

830

Publisher

Springer Nature

Published Date

ISBN 10

3030586502

ISBN 13

9783030586508

EBOOK: Matching Supply With Demand: An Introduction To Operations Management

By: Gerard Cachon,Christian Terwiesch

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EBOOK: Matching Supply With Demand: An Introduction To Operations Management

By: Gerard Cachon,Christian Terwiesch

This book represents the essential body of knowledge for an introductory operations management course. The guiding principle in the development of Matching Supply with Demand has been “real operations, real solutions.”

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531

Publisher

McGraw Hill

Published Date

ISBN 10

007714774X

ISBN 13

9780077147747

Introduction to the History of Computing

A Computing History Primer

By: Gerard O'Regan

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Introduction to the History of Computing

A Computing History Primer

By: Gerard O'Regan

Tracing the story of computing from Babylonian counting boards to smartphones, this inspiring textbook provides a concise overview of the key events in the history of computing, together with discussion exercises to stimulate deeper investigation into this fascinating area. Features: provides chapter introductions, summaries, key topics, and review questions; includes an introduction to analogue and digital computers, and to the foundations of computing; examines the contributions of ancient civilisations to the field of computing; covers the first digital computers, and the earliest commercial computers, mainframes and minicomputers; describes the early development of the integrated circuit and the microprocessor; reviews the emergence of home computers; discusses the creation of the Internet, the invention of the smartphone, and the rise of social media; presents a short history of telecommunications, programming languages, operating systems, software engineering, artificial intelligence, and databases.

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Page Count

301

Publisher

Springer

Published Date

ISBN 10

3319331388

ISBN 13

9783319331386

Dialectics of Improvement

Scottish Romanticism, 1786-1831

By: Gerard Lee McKeever

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Dialectics of Improvement

Scottish Romanticism, 1786-1831

By: Gerard Lee McKeever

This book develops new insight into the idea of progress as improvement, as the basis for an approach to literary Romanticism in the Scottish context.

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232

Publisher

Edinburgh University Press

Published Date

ISBN 10

1474441696

ISBN 13

9781474441698

American Special Education

A History of Early Political Advocacy

By: Gerard Giordano

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American Special Education

A History of Early Political Advocacy

By: Gerard Giordano

This book is an account of the epic struggle for special education in America's schools. It chronicles the actions of community leaders, families, caregivers, instructors, physicians, scientists, lawyers, judges, lawmakers, businesspersons, journalists, social activists, and persons with disabilities. It details the creation of facilities in which special learners would be safe, productive, independent, respected, and self-fulfilled. The book discusses techniques for assessing the presence, scope, and etiology of disabilities. Finally, American Special Education describes novel, sometimes expensive, and frequently controversial interventions, and places each development within the remarkable confluence of social and political circumstances that propelled the transformation of special education.

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Page Count

266

Publisher

Peter Lang

Published Date

ISBN 10

0820486957

ISBN 13

9780820486956

The Inside Tract

Your Good Gut Guide to Great Digestive Health

By: Kathie Madonna Swift,Gerard E. Mullin

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The Inside Tract

Your Good Gut Guide to Great Digestive Health

By: Kathie Madonna Swift,Gerard E. Mullin

A comprehensive plan for alleviating digestive ailments through alternative and complementary treatments outlines specific dietary changes, supplements, detoxification practices and a seven-step lifestyle modification program based on individual needs. Original. 20,000 first printing.

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Page Count

370

Publisher

Rodale

Published Date

ISBN 10

1605292648

ISBN 13

9781605292649

Trusts Law

Text and Materials

By: Graham Moffat,Gerard M. D. Bean,Rebecca Probert

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Trusts Law

Text and Materials

By: Graham Moffat,Gerard M. D. Bean,Rebecca Probert

This classic textbook brings a modern perspective to the study of the law of equity. Its hallmark contextualized approach and commercial focus will help students understand the subject, and the authors' commentary on the factors informing trusts law allows students to confidently grapple with complex ideas.

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Page Count

1200

Publisher

Cambridge University Press

Published Date

ISBN 10

052176789X

ISBN 13

9780521767897

Giants of Computing

A Compendium of Select, Pivotal Pioneers

By: Gerard O’Regan

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Giants of Computing

A Compendium of Select, Pivotal Pioneers

By: Gerard O’Regan

It has been upon the shoulders of giants that the modern world has been forged. This accessible compendium presents an insight into the great minds responsible for the technology which has transformed our lives. Each pioneer is introduced with a brief biography, followed by a concise account of their key contributions to their discipline. The selection covers a broad spread of historical and contemporary figures from theoreticians to entrepreneurs, highlighting the richness of the field of computing. Suitable for the general reader, this concise and easy-to-read reference will be of interest to anyone curious about the inspiring men and women who have shaped the field of computer science.

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297

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1447153405

ISBN 13

9781447153405

In the Shadow of Burgundy

The Court of Guelders in the Late Middle Ages

By: Gerard Nijsten

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In the Shadow of Burgundy

The Court of Guelders in the Late Middle Ages

By: Gerard Nijsten

In recent years the study of medieval courts has become a flourishing field. The courts of kings and popes, or of the Burgundian dukes, have usually attracted most attention. This book offers by contrast a wide-ranging study of a little-known, medium-sized court - that of Guelders in the Low Countries. Guelders offers an excellent vantage point for the study of European late medieval court culture. It was surrounded by the vast territories of the dukes of Burgundy, and it felt the growing power of the Valois dukes, yet the duchy managed to remain independent until 1473. Rich archival sources - including a long and virtually unbroken series of ducal accounts - reveal much about the rise of territorial or 'proto-national' awareness and about the role of the court in this process. The book also conveys the striking cultural and political richness of the court, poised between French and German spheres of influence.

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Page Count

502

Publisher

Cambridge University Press

Published Date

ISBN 10

0521820758

ISBN 13

9780521820752

How Testing Came to Dominate American Schools

The History of Educational Assessment

By: Gerard Giordano

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How Testing Came to Dominate American Schools

The History of Educational Assessment

By: Gerard Giordano

Although originally designed as instruments to gauge students' progress, tests eventually were used to modify curricula, learning materials, pedagogy, and many practical features of schooling. Tests were employed to shape attitudes toward national issues such as employment, immigration, and defense. Worried about the enormous consequences that were at stake, advocates and opponents pitched their cases to educators, parents, journalists, and policymakers and also targeted special audiences. Testing proponents pleaded with military leaders, businesspeople, and scholastic publishers while their adversaries appealed to job seekers, college applicants, racial minorities, and anti-establishmentarians. This book illustrates how all of these parties showed interest; many became passionate; and some decisively influenced the course of American educational testing.

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Page Count

314

Publisher

Peter Lang

Published Date

ISBN 10

0820472557

ISBN 13

9780820472553

Shirtsleeves to Shirtsleeves in Two Generations

First Generation

By: Gerard Leahy

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Shirtsleeves to Shirtsleeves in Two Generations

First Generation

By: Gerard Leahy

Because he was so shy of publicity, little is known about J. J. Leahy. He was called by some as the back-country baron, one of Australias most important early pastoralists. With a limited education and no money, he went on to build up a large pastoral empire. He owned or leased over one hundred extensive properties, and at one time, his wool clip was said to be the largest in Australia. He also ran sixty thousand head of cattle on these properties. His numerous big deals became legendary. His bank never required a mortgage over his assets to ??inance his big stock deals. All he needed to do was call his bank manager to let him know he was writing a cheque to cover his latest deal. He travelled ??irst by horse-drawn vehicles and then cars and ??inally was a pioneer in the use of aircraft to cover his area of interest, starting with a converted WWI Bristol ??ighter. At times he controlled one hundred thousand sheep walking on stock routes, besides those run on his large properties. On his travels, he often bought a large mob of sheep with a handshake. He was offered but refused a knighthood.

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Page Count

212

Publisher

Xlibris Corporation

Published Date

ISBN 10

1503506177

ISBN 13

9781503506176

Traditional, Complementary and Alternative Medicine

Policy and Public Health Perspectives

By: Gerard Bodeker,Gemma Burford

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Traditional, Complementary and Alternative Medicine

Policy and Public Health Perspectives

By: Gerard Bodeker,Gemma Burford

This is the first book to address public health issues in traditional, complementary and alternative medicine (TCAM). It presents state-of-the-art reviews of TCAM research in a range of priority public health areas such as malaria and HIV and in such common ailments as skin conditions and orthopedic injury in developing countries. Contributions analyze policy trends in areas such as financing of TCAM and education and training in this field as well as selected case studies of model TCAM projects. Important chapters on research methodology, ethical and safety issues, and intellectual property rights pertaining to traditional medicine are also presented. Public financing for TCAM is a test of the commitment of governments, and the book includes an analysis from the World Health Organization's (WHO) Global Atlas data of the worldwide trends in this area. With safety concerns foremost in the minds of both policy makers and the public, the book offers a global overview of policy and legislative trends in this field as well as an important set of guidelines for pharmacovigilance and TCAM products. Sample Chapter(s). Chapter 1: Introduction (1,729 KB). Contents: Foreword (Allan Rosenfield); Policy: Introduction (Gerard Bodeker & Gemma Burford); Policy and Public Health Perspectives on Traditional, Complementary and Alternative Medicine: An Overview (Gerard Bodeker, Fredi Kronenberg & Gemma Burford); Financing Traditional, Complementary and Alternative Health Care Services and Research (Gemma Burford, Gerard Bodeker & Chi-Keong Ong); Training (Gerard Bodeker, Cora Neumann, Chi-Keong Ong & Gemma Burford); Safety: Issues and Policy (Gilbert Shia, Barry Noller & Gemma Burford); Pharmacovigilance of Herbal Medicines: A United Kingdom Perspective (Joanne Barnes); Medicinal Plant Biodiversity and Local Healthcare: Sustainable Use and Livelihood Development (Gerard Bodeker & Gemma Burford); Home Herbal Gardens OCo A Novel Health Security Strategy Based on Local Knowledge and Resources (G Hariramamurthi, P Venkatasubramanian, P M Unnikrishnan & D Shankar); Humanitarian Responses to Traditional Medicine for Refugee Care (Cora Neumann & Gerard Bodeker); Public-Private Partnerships: A Case Study from East Africa (Patrick Mbindyo); Public Health Issues: Priority Diseases and Health Conditions: Malaria (Merlin L Willcox & Gerard Bodeker); HIV/AIDS: Traditional Systems of Health Care in the Management of a Global Epidemic (Gerard Bodeker, Gemma Burford, Mark Dvorak-Little & George Carter); An Overview of Clinical Studies on Complementary and Alternative Medicine in HIV Infection and AIDS (Jianping Liu); Skin and Wound Care: Traditional, Complementary and Alternative Medicine in Public Health Dermatology (Gemma Burford, Gerard Bodeker & Terence J Ryan); Traditional Orthopaedic Practices: Beyond OCyBonesettingOCO (Gemma Burford, Gerard Bodeker & Jonathan Cohen); Research: Clinical Trial Methodology (Ranjit Roy Chaudhury, Urmila Thatte & Jianping Liu); Ethical Issues in Research (Merlin L Willcox, Gerard Bodeker & Ranjit Roy Chaudhury); Intellectual Property Rights (Gerard Bodeker); Epilogue (Gerard Bodeker & Gemma Burford). Readership: Public health specialists and departments; health policy departments in ministries of health and universities; colleges of traditional and complementary medicine; World Health Organization and affiliated institutions; medical schools as a background text on TCAM.

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Page Count

472

Publisher

World Scientific

Published Date

ISBN 10

1860949134

ISBN 13

9781860949135

Honey, I'm Home!

Sitcoms: Selling The American Dream

By: Gerard Jones

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Honey, I'm Home!

Sitcoms: Selling The American Dream

By: Gerard Jones

Gerard Jone's Honey, I'm Home! has been widely acclaimed as the premier primer on America's Morality Plays-the TV situation comedies that have chained us to our Barcaloungers ever since Lucy first bawled her way into our hearts. Recalling the best and worst the sitcoms have had to offer, Jones recreates their atmosphere and their times with wisdom and style; paralleling the memory-lane trip is his shrewd and provocative assessment of the sitcom's influence on modern society. From Farther Knows Best to Married...with Children, from the empty calories of The Brady Bunch to the social commentary of All in the Family, Honey, I'm Home! is a connoisseur's guide to the sitcom world-where everybody knows your name, and any problem can be solved in twenty-two minutes, plus commercials.

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Page Count

324

Publisher

Macmillan

Published Date

ISBN 10

0312088108

ISBN 13

9780312088101

Mobile Media Methods

By: Larissa Hjorth,Gerard Goggin

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Mobile Media Methods

By: Larissa Hjorth,Gerard Goggin

Mobile media such as smartphones, apps, and social media are an integral part of everyday life, used by billions of people around the world. For students and researchers, mobile media also offer a treasure trove of new concepts, methods, and techniques to do research – representing a new phase in digital methods. Across disciplines, researchers rely upon mobile media for quantitative and qualitative projects, to gather data and document sound and images, engage with participants, and disseminate findings. This is the first textbook devoted to explaining these innovative and groundbreaking mobile media methods. Exploring the opportunities and limitations mobile media offer for methods, the book covers a range of topics from mobilities and placemaking to virtual reality and AI, as well as new kinds of mobility such as e-scooters and connected cars. Student-friendly features such as practical guidance on how to gather and analyse data alongside exercises are also included. Underscoring the book throughout is the definition of methods as not just a series of tools and techniques, but as an invitation to rethink how to conceptualize, practice, study and theorize the relationship between research, data and the field. Drawing from the best of mobile and digital communication research, Mobile Media Methods offers a clear, accessible, and practical guide to mobile media methods. It is essential reading and a useful resource for students and scholars of digital technology and research methods.

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Page Count

175

Publisher

John Wiley & Sons

Published Date

ISBN 10

1509558810

ISBN 13

9781509558810

Effective Advertising

Understanding When, How, and Why Advertising Works

By: Gerard J. Tellis

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Effective Advertising

Understanding When, How, and Why Advertising Works

By: Gerard J. Tellis

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book." --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.

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Page Count

217

Publisher

SAGE

Published Date

ISBN 10

1452276749

ISBN 13

9781452276748

World of Computing

A Primer Companion for the Digital Age

By: Gerard O'Regan

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World of Computing

A Primer Companion for the Digital Age

By: Gerard O'Regan

This engaging work provides a concise introduction to the exciting world of computing, encompassing the theory, technology, history, and societal impact of computer software and computing devices. Spanning topics from global conflict to home gaming, international business, and human communication, this text reviews the key concepts unpinning the technology which has shaped the modern world. Topics and features: introduces the foundations of computing, the fundamentals of algorithms, and the essential concepts from mathematics and logic used in computer science; presents a concise history of computing, discussing the historical figures who made important contributions, and the machines which formed major milestones; examines the fields of human−computer interaction, and software engineering; provides accessible introductions to the core aspects of programming languages, operating systems, and databases; describes the Internet revolution, the invention of the smartphone, and the rise of social media, as well as the Internet of Things and cryptocurrencies; explores legal and ethical aspects of computing, including issues of hacking and cybercrime, and the nature of online privacy, free speech and censorship; discusses such innovations as distributed systems, service-oriented architecture, software as a service, cloud computing, and embedded systems; includes key learning topics and review questions in every chapter, and a helpful glossary. Offering an enjoyable overview of the fascinating and broad-ranging field of computing, this easy-to-understand primer introduces the general reader to the ideas on which the digital world was built, and the historical developments that helped to form the modern age.

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Page Count

331

Publisher

Springer

Published Date

ISBN 10

3319758446

ISBN 13

9783319758442

Moffat's Trusts Law

By: Jonathan Garton,Graham Moffat,Gerard M. D. Bean,Rebecca Probert

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Moffat's Trusts Law

By: Jonathan Garton,Graham Moffat,Gerard M. D. Bean,Rebecca Probert

Detailed, thorough and authoritative new edition of Moffat's Trusts Law.

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1181

Publisher

Cambridge University Press

Published Date

ISBN 10

110710548X

ISBN 13

9781107105485

The Herbal Or General History of Plants

The Complete 1633 Edition as Revised and Enlarged by Thomas Johnson

By: John Gerard

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The Herbal Or General History of Plants

The Complete 1633 Edition as Revised and Enlarged by Thomas Johnson

By: John Gerard

Vast 16th-century compendium features Latin and English names, physical description, place and time of growth, scientific and folkloric details, and woodcut illustrations. This 1633 Gerard-Johnson edition comprises approximately 2,850 plants and 2,700 illustrations.

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Page Count

1730

Publisher

Courier Dover Publications

Published Date

ISBN 10

160660080X

ISBN 13

9781606600801

Glozel

Bones of Contention

By: Alice Gerard

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Glozel

Bones of Contention

By: Alice Gerard

Alice Gerard has crossed the Atlantic a dozen times in the last ten years in her efforts to help solve the mystery of the controversial French site of Glozel, which has been called the "Dreyfus Affair" of archaeology. Accusations of fraud made by members of the archaeological establishment have contributed to the stormy history of the site during the last 80 years. Glozel describes the exhaustive attempts Alice and her husband have made, working with other researchers, to understand the tombs, the tablets covered with unknown writing, the bones engraved with reindeer, and the phallic idols found at the site. In the process the Gerards made and lost good friends, became informed about a number of esoteric subjects, and finally developed a theory that might explain Glozel. The story is not finished; they hope the site will be recognized as authentic while Emile Fradin, who discovered the first artifacts in 1924, is still alive.

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307

Publisher

iUniverse

Published Date

ISBN 10

0595341225

ISBN 13

9780595341221

Quantum Measurement and Control

By: Howard M. Wiseman,Gerard J. Milburn

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Quantum Measurement and Control

By: Howard M. Wiseman,Gerard J. Milburn

Modern quantum measurement for graduate students and researchers in quantum information, quantum metrology, quantum control and related fields.

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477

Publisher

Cambridge University Press

Published Date

ISBN 10

0521804426

ISBN 13

9780521804424

The Evenings

By: Gerard Reve

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The Evenings

By: Gerard Reve

THE FIRST ENGLISH TRANSLATION OF A POSTWAR MASTERPIECE 'I work in an office. I take cards out of a file. Once I have taken them out, I put them back in again. That is it.' Twenty-three-year-old Frits - office worker, daydreamer, teller of inappropriate jokes - finds life absurd and inexplicable. He lives with his parents, who drive him mad. He has terrible, disturbing dreams of death and destruction. Sometimes he talks to a toy rabbit. This is the story of ten evenings in Frits's life at the end of December, as he drinks, smokes, sees friends, aimlessly wanders the gloomy city street and tries to make sense of the minutes, hours and days that stretch before him. Darkly funny and mesmerising, The Evenings takes the tiny, quotidian triumphs and heartbreaks of our everyday lives and turns them into a work of brilliant wit and profound beauty.

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321

Publisher

Pushkin Press Classics

Published Date

ISBN 10

1805330268

ISBN 13

9781805330264

Gerard's Herball - Or, Generall Historie of Plantes

By: John Gerard

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Gerard's Herball - Or, Generall Historie of Plantes

By: John Gerard

Britain’s most famous history of plants, Gerard’s Herball, features hundreds of flora and fauna alongside many beautiful illustrations. First published in 1597, John Gerard’s history of plants was originally almost 1,500 pages and included many wild plants that had never been put into print before. The many illustrations in this wonderful volume bring the ancient herbs and plants to life. This volume is divided into several sections: - The Herbal - Spring - April - May - June - July - August - Autumn - Winter

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Page Count

301

Publisher

Read Books Ltd

Published Date

ISBN 10

1447497503

ISBN 13

9781447497509

Unrelenting Innovation

How to Create a Culture for Market Dominance

By: Gerard J. Tellis

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Unrelenting Innovation

How to Create a Culture for Market Dominance

By: Gerard J. Tellis

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a company's culture Shows what it takes to create a culture of innovation within any organization Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years Provides numerous mini cases to illustrate the workings of culture Written by Gerard Tellis director of the Center for Global Innovation This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

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Page Count

352

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118352408

ISBN 13

9781118352403

Global Mobile Media

By: Gerard Goggin

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Global Mobile Media

By: Gerard Goggin

Gerard Goggin has produced an incisive and penetrating overview of the world according to mobiles. Covering sight, sound and status, plus a host of other issues, he provides a provocative analysis of how mobile communication gadgets come to play such a prominent role in our lives. Any scholar of New Media will want to read this book – James Katz, Department of Communication, Rutgers University, USA With billions of users worldwide, the cell phone is not only a successful communications technology; it is also key to the future of media. Global Mobile Media offers an overview of the complex topic of mobile media, looking at the emerging industry structures, new media economies, mobile media cultures and network politics of cell phones as they move centre-stage in media industries. The development, adoption and significance of cell phones for society and culture have been registered in a growing body of work. Where existing books have focused on communication, and on the social and cultural aspects of mobile media, Global Mobile Media looks at the media dimensions. Goggin provides a pioneering yet measured evaluation of how cell phone corporations, media interests, users and policy makers are together shaping a new media dispensation. Global Mobile Media successfully places new mobile media historically, socially and culturally in a wider field of portable media technologies through extensive case studies, including: the rise of smartphones, with a detailed discussion of the Apple iPhone and how it has catalysed a new phase in convergent media, audiences and innovation the new agenda in cultural politics and media policy, featuring topics such as iPhone apps and control, mobile commons, and open mobile networks a succinct map of the political economy of mobile media, identifying key players, patterns of ownership and control, institutions, and issues a critical account of cell phones’ involvement in and contribution to much-discussed new forms of production and consumption, such as user-generated content, p2p networks, open and free source software networks an anatomy of how cell phones relate to other online media, particularly the Internet and wireless technologies. Global Mobile Media is an engaging, accessible text which will be of immense interest to upper-level undergraduates, postgraduates and researchers in Communication Studies, Cultural Studies and Media Studies, as well as those taking New Media courses.

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Page Count

452

Publisher

Routledge

Published Date

ISBN 10

1136908315

ISBN 13

9781136908316

Book's by Gerard Berry

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