World War II hinged on the Allies having enough ships to both fight the enemy and to carry millions of tons of war goods across the world's oceans. Shipyards on the Atlantic, Gulf, and Pacific Coasts built thousands of vessels, but America's sometimes forgotten Fourth Coast, the Great Lakes, built hundreds of ships as well. From 1940 to 1945, warships, cargo haulers, Coast Guard tenders, and fleet service auxiliaries of many types were launched from the two cities of Duluth, Minnesota, and Superior, Wisconsin, which lie at the far western end of Lake Superior. During the war, half a dozen shipyards in Duluth-Superior produced more than 200 vessels of 10 main types, up to 338 feet long and 5,000 tons, all having to make close to a 2,400-mile journey to the ocean. The shipyards grew from nearly nothing in 1939 to become industries employing thousands of men and women by 1945 and making a major contribution to the story of America in World War II.
Offering students and practitioners an applied approach to the subject, Organizational Culture in Action (OCA) walks them through a six-step model for analyzing an organization’s culture to provide insight into positive communication practices to improve organizational ethics and effectiveness. The authors review relevant theory while integrating a constitutive approach to studying organizational culture and communication. Practical guides for multiple data collection methods are provided, and the workbook format is full of interactive tools that engage students and reinforce learning. The revised OCA cultural analysis model in this edition provides the below elements. • The revised first step in the model – "articulating the value of cultural analysis" includes connections to public relations and crisis management. • A definition of communication and the analysis process that foregrounds ethics throughout the book is included. • Recent research on organizational moral learning is integrated in the ethics chapter, and throughout the book. • The Communicative Constitutive of Organizations is now foregrounded throughout the book, and reflected in a table capturing variable and metaphor approaches to culture. • The latest applied research is integrated in units on diversity, change, leadership, and effectiveness in relation to positive organizational communication. • Enriched guides on multiple data collection methods now includes surveys. • Cases, examples, and applications relevant to crisis, employee engagement, virtual organizations, conflict management, and public relations are provided. Professionals come away equipped to apply cultural insights to fostering inclusiveness in relation to diversity, supporting organizational change, making leadership more dynamic, understanding the link between ethics and culture, and achieving personal and professional growth.
World War II hinged on the Allies having enough ships to both fight the enemy and to carry millions of tons of war goods across the world's oceans. Shipyards on the Atlantic, Gulf, and Pacific Coasts built thousands of vessels, but America's sometimes forgotten Fourth Coast, the Great Lakes, built hundreds of ships as well. From 1940 to 1945, warships, cargo haulers, Coast Guard tenders, and fleet service auxiliaries of many types were launched from the two cities of Duluth, Minnesota, and Superior, Wisconsin, which lie at the far western end of Lake Superior. During the war, half a dozen shipyards in Duluth-Superior produced more than 200 vessels of 10 main types, up to 338 feet long and 5,000 tons, all having to make close to a 2,400-mile journey to the ocean. The shipyards grew from nearly nothing in 1939 to become industries employing thousands of men and women by 1945 and making a major contribution to the story of America in World War II.
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