Gerald Pintel's Books

Principles of Marketing

By: Jay Diamond,Gerald Pintel

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Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, executive assisting, or executive training. An overview of marketing is presented, which includes such vital areas as channels of distribution, transportation and warehousing, consumer and industrial goods, and pricing and product development. Much of the material included in the text reflects the actual practices of the leading marketers in the United States. Their procedures and recommendations have been incorporated to insure that the student entering the field will be able to apply what he has learned through formal study. - Preface.

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FT Press

Published Date

ISBN 10

0137014740

ISBN 13

9780137014743

Catalog of the Gerald K. Stone Collection of Judaica

A Bibliographical Resource for Canadian Jewish Studies

By: Gerald K. Stone

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Catalog of the Gerald K. Stone Collection of Judaica

A Bibliographical Resource for Canadian Jewish Studies

By: Gerald K. Stone

Gerald K. Stone has collected books about Canadian Jewry since the early 1980s. This volume is a descriptive catalog of his Judaica collection, comprising nearly 6,000 paper or electronic documentary resources in English, French, Yiddish, and Hebrew. Logically organized, indexed, and selectively annotated, the catalog is broad in scope, covering Jewish Canadian history, biography, religion, literature, the Holocaust, antisemitism, Israel and the Middle East, and more. An introduction by Richard Menkis discusses the significance of the Catalog and collecting for the study of the Jewish experience in Canada. An informative bibliographical resource, this book will be of interest to scholars and students of Canadian and North American Jewish studies.

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Page Count

524

Publisher

Academic Studies PRess

Published Date

ISBN 10

164469476X

ISBN 13

9781644694763

Retailing

By: Jay Diamond,Gerald Pintel

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Retailing

By: Jay Diamond,Gerald Pintel

New edition of standard text on retail management

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Page Count

444

Published Date

ISBN 10

0134483847

ISBN 13

9780134483849

Retail Buying

Pearson New International Edition

By: Jay Diamond,Gerald Pintel

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Retail Buying

Pearson New International Edition

By: Jay Diamond,Gerald Pintel

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.

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Page Count

361

Publisher

Pearson Higher Ed

Published Date

ISBN 10

1292052651

ISBN 13

9781292052656

Retail Buying

Pearson New International Edition

By: Jay Diamond,Professor Emeritus, Jay Diamond,Gerald Pintel,Professor Emeritus, Gerald Pintel

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Retail Buying

Pearson New International Edition

By: Jay Diamond,Professor Emeritus, Jay Diamond,Gerald Pintel,Professor Emeritus, Gerald Pintel

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today's market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.

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