Gerald Mazzalovo's Books

Luxury Brand Management in Digital and Sustainable Times

By: Michel Chevalier,Gerald Mazzalovo

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Luxury Brand Management in Digital and Sustainable Times

By: Michel Chevalier,Gerald Mazzalovo

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.

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Page Count

544

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119706289

ISBN 13

9781119706281

Luxury Brand Management

A World of Privilege

By: Michel Chevalier,Gerald Mazzalovo

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Luxury Brand Management

A World of Privilege

By: Michel Chevalier,Gerald Mazzalovo

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.

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Page Count

249

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118171799

ISBN 13

9781118171790

Luxury Brand Management

A World of Privilege

By: Michel Chevalier,Gerald Mazzalovo

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Luxury Brand Management

A World of Privilege

By: Michel Chevalier,Gerald Mazzalovo

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

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Page Count

437

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470823267

ISBN 13

9780470823262

Luxury Brand Management in Digital and Sustainable Times

By: Michel Chevalier,Gerald Mazzalovo

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Luxury Brand Management in Digital and Sustainable Times

By: Michel Chevalier,Gerald Mazzalovo

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Page Count

544

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119706289

ISBN 13

9781119706281

Maybe I'm Not Listening

Confessions of a Shrink

By: Gerald Tarlow Ph. D.

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Maybe I'm Not Listening

Confessions of a Shrink

By: Gerald Tarlow Ph. D.

If you currently are in therapy. If you have ever been in therapy. If you are planning to be in therapy. If you have a psychological problem. In other words, if you are a member of the human race, you must read this book! In Maybe I'm Not Listening: Confessions of a Shrink, Dr. Tarlow relates some of the very funny and unusual experiences he has had with patients in psychotherapy. The book is Dr. Tarlow's candid and honest inside view of what at least one psychologist is thinking during therapy sessions. Dr. Tarlow gives his opinion of some very unusual symptoms presented by his therapy patients. There is the obsessive-compulsive patient who has to eat all her food in alphabetical order. Important questions that patients ask are also included in the book. For example, is it a good idea to consult a psychic rabbi? Many of the issues that a psychologist deals with on a day-to-day basis are discussed. How fees are set, boring patients, famous patients and attractive patients. Each day of the book features a unique confession that no other therapist has dared to make. This book will forever change your view of the mental health professional.

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Page Count

226

Publisher

iUniverse

Published Date

ISBN 10

0595603912

ISBN 13

9780595603916

Book's by Gerald Mazzalovo

Luxury Brand Management in Digital and Sustainable Times

Luxury Brand Management in Digital and Sustainable Times

Luxury Brand Management

Luxury Brand Management

Luxury Brand Management

Luxury Brand Management

Luxury Brand Management in Digital and Sustainable Times

Luxury Brand Management in Digital and Sustainable Times

Maybe I'm Not Listening

Maybe I'm Not Listening

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