Gerald Albaum's Books

Fundamentals of Marketing Research

By: Scott M. Smith,Gerald S. Albaum

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Fundamentals of Marketing Research

By: Scott M. Smith,Gerald S. Albaum

Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

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Page Count

910

Publisher

SAGE

Published Date

ISBN 10

0761988521

ISBN 13

9780761988526

Fundamentals of Marketing Research

By: Scott M. Smith,Gerald S. Albaum

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Fundamentals of Marketing Research

By: Scott M. Smith,Gerald S. Albaum

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Page Count

910

Publisher

SAGE

Published Date

ISBN 10

0761988521

ISBN 13

9780761988526

Handbook of Biochemistry

Section C Lipids Carbohydrates & Steroids, Volume l

By: Gerald D Fasman

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Handbook of Biochemistry

Section C Lipids Carbohydrates & Steroids, Volume l

By: Gerald D Fasman

This first volume contains data on amino acids which consists of the coefficients of solubility in water, heat capacities, entropies of formation, and heats of combustion. Specific gravity liquids, sucrose solution, CsCI solution isokinetic glycerol and sucrose gradients for density gradient centrifugation and the temperature dependence for select compounds are included.

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Page Count

559

Publisher

CRC Press

Published Date

ISBN 10

0429945531

ISBN 13

9780429945533

The Middle East

A Geographical Study, Second Edition

By: Peter Beaumont,Gerald Blake,J. Malcolm Wagstaff

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The Middle East

A Geographical Study, Second Edition

By: Peter Beaumont,Gerald Blake,J. Malcolm Wagstaff

This book, first published in 1976 and in this second edition in 1988, combines an examination of the political, cultural and economic geography of the Middle East with a detailed study of the region’s landscape features, natural resources, environmental conditions and ecological evolution. The Middle East, with its extremes of climate and terrain, has long fascinated those interested in the fine balance between man and his environment, and now its economic and political importance in world affairs has brought the region to the attention of everybody.

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Page Count

752

Publisher

Routledge

Published Date

ISBN 10

1317240294

ISBN 13

9781317240297

Organizational Communication

By: Gerald M. Goldhaber

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Organizational Communication

By: Gerald M. Goldhaber

A text for business or communications students and people engaged in industrial organizations. Examines the behavior of organizations, the communication process, interaction formats, and the diagnosis and change of dyscommunication. First published in 1974. Annotation copyright by Book News, Inc., Portland, OR

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Page Count

506

Publisher

McGraw-Hill Humanities, Social Sciences & World Languages

Published Date

ISBN 10

0697129217

ISBN 13

9780697129215

International Marketing & Export Management

University of the West Indies

By: Gerald Albaum,Edwin Duerr

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International Marketing & Export Management

University of the West Indies

By: Gerald Albaum,Edwin Duerr

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

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Page Count

1025

Publisher

Pearson Higher Ed

Published Date

ISBN 10

0273744410

ISBN 13

9780273744412

Book's by Gerald Albaum

Fundamentals of Marketing Research

Fundamentals of Marketing Research

Fundamentals of Marketing Research

Fundamentals of Marketing Research

Handbook of Biochemistry

Handbook of Biochemistry

The Middle East

The Middle East

Organizational Communication

Organizational Communication

International Marketing & Export Management

International Marketing & Export Management

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