Gerald A. Michaelson's Books

The Complete Sun Tzu for Business Success

Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition

By: Gerald A Michaelson,Steven W Michaelson

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The Complete Sun Tzu for Business Success

Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition

By: Gerald A Michaelson,Steven W Michaelson

Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage. More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene. With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today's business climate, you'll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both business and your personal life. Use this book to map a battle plan for victory!

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Page Count

465

Publisher

Simon and Schuster

Published Date

ISBN 10

1440528934

ISBN 13

9781440528934

Sun Tzu - The Art of War for Managers

50 Strategic Rules Updated for Today's Business

By: Gerald A Michaelson,Steven W Michaelson

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Sun Tzu - The Art of War for Managers

50 Strategic Rules Updated for Today's Business

By: Gerald A Michaelson,Steven W Michaelson

Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!

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Page Count

204

Publisher

Simon and Schuster

Published Date

ISBN 10

1440507082

ISBN 13

9781440507083

Sun Tzu For Success

How to Use the Art of War to Master Challenges and Accomplish the Important Goals in Your Life

By: Gerald A Michaelson,Steven W Michaelson,Sun-tzu

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Sun Tzu For Success

How to Use the Art of War to Master Challenges and Accomplish the Important Goals in Your Life

By: Gerald A Michaelson,Steven W Michaelson,Sun-tzu

By exploring the basic components of The Art of War, this guide to personal development and success shows you how to unleash your full potential, triumph over adversity, and achieve long-term goals.

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Page Count

181

Publisher

Simon and Schuster

Published Date

ISBN 10

1605508462

ISBN 13

9781605508467

Sun Tzu

The Art of War for Managers; 50 Strategic Rules

By: Sun-tzu,Gerald A Michaelson

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Sun Tzu

The Art of War for Managers; 50 Strategic Rules

By: Sun-tzu,Gerald A Michaelson

Learn the strategic rules of Sun Tzu and how to incorporate them into your management style. In this translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: How to look for strategic turns to meet the competition How to attain strategic superiority and crush the competition How to plan surprise and stay ahead of the game And more timeless wisdom that will allow you to compete and win in the dynamic business environment! Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Managers for the existence and growth of your business!

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Page Count

144

Publisher

Simon and Schuster

Published Date

ISBN 10

1440501912

ISBN 13

9781440501913

Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

How to Use The Art of War to Build Lifelong Customer Relationships

By: Gerald A. Michaelson,Steven W. Michaelson

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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

How to Use The Art of War to Build Lifelong Customer Relationships

By: Gerald A. Michaelson,Steven W. Michaelson

Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales

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