George T. Friedlob's Books

The term "cash flow" is used to describe the analysis of all the changes that affect a company's cash account during an accounting period. This book tells readers everything they need to know to understand cash flow and incorporate that knowledge into their strategic management process.

An easy-to-use guide to financial analysis Essentials of Financial Analysis shows how to analyze a company as a prospective investment. This one-stop resource includes a basic introduction to accounting; shows how to use ratio analysis to evaluate a company's profit, liquidity, and solvency; and provides actual financial statements of a variety of companies as illustrations.

Understanding Return on Investment clarifies and explains all the fundamental elements of this important financial tool, making it one you can use comfortably and successfully.

Shows how managers can structure their activities and investment base to obtain the highest possible ROI. * Examines essential concepts of ROI, including the advantages of using certain techniques and the limitations associated with them. * Shows how to calculate and use EVA, MVA and other residual measures. * Suggests procedures to evaluate ROIT and other high-tech investment options. * Written in a user-friendly style with many real-world examples and best practices.

How to cut through the public relations jargon and analyze a company's financial health and future prospects as it's spelled out in an annual report. Sound advice for non-expert investors in the stock market. New topics covered and explained in this edition include annual reports on the Internet, materiality, and financial derivatives. Titles in the easy-to-understand Business Keys series are directed at consumers and non-professionals, with advice on saving, investing, protecting assets, and increasing wealth through prudent money management. The books define terms, cut through business jargon, speak in plain language, and take the mystery out of business.

Book's by George T. Friedlob

Understanding Cash Flow

Understanding Cash Flow

Essentials of Financial Analysis

Essentials of Financial Analysis

Understanding Return on Investment

Understanding Return on Investment

Essentials of Corporate Performance Measurement

Essentials of Corporate Performance Measurement

Keys to Reading an Annual Report

Keys to Reading an Annual Report

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