Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes – to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it’s coming. And sooner than you might think.
Exploring the Practice of Statistics adapts the successful approach to data analysis of Moore, McCabe, and Craig’s best-selling Introduction to the Practice of Statistics to new organization that is streamlined for a one-semester course. Exploring the Practice of Statistics introduces data collection early and covers tests of proportions before tests of means. An engaging new opening chapter motivates students by presenting an overview of major statistical ideas in the context of contemporary applications. Part Reviews offer a large set of exercises that ask students to choose from and work with related concepts presented in several chapters. With an emphasis on real data and sound pedagogy, Exploring the Practice of Statistics is an exciting new option for instructors.
From preconception care through all aspects of care of the pregnant mother and newborn infant, Clinical Obstetrics provides comprehensive, authoritative information on today’s obstetrics and maternal-fetal medicine. The fourth edition has been streamlined with concise chapters summarizing clinical content for busy practitioners. The eBook provides expanded content and exciting new animations and interactive decision-making algorithms. Together, the print and eBook offer residents, trainees, and all obstetrics and maternal-fetal practitioners a comprehensive resource featuring the most up-to-date guidelines, decision algorithms, and evidence for clinical practice.
This book constitutes the thoroughly refereed postproceedings of the 5th International Workshop on Privacy Enhancing Technologies, PET 2006, held in Cavtat, Croatia, in May and June 2005. The 17 revised full papers presented were carefully selected from 74 submissions during two rounds of reviewing and improvement. The papers address most current privacy enhancing technologies in various application contexts.
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
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