Substantially expanded and updated, the new edition of this classic provides unrivaled coverage of the fundamentals of power electronics. Unique in its breadth and depth, this is the definitive guide to power electronics for senior undergraduate and graduate students, and practicing electrical engineers.
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Ions, their transport across membranes, and their flow through specialized ion channels are central to the understanding of brain function, normal and pathological. The first part of this book deals with the regulation of ions in brain extra- and intracellular fluids. Regulation is effected by the blood-brain barrier, and by membrane ion pumps and other transport mechanisms of neurons and glial cells. Normally adjusted for optimal neural function, ion levels can change and alter the excitability of neurons and influence synaptic transmission in healthy and diseased brains. After an introduction to the electrophysiology of epilepsy, and a description of experimental seizure "models," the second part discusses the roles of the faulty regulation of ions and of the diseases of ion channels in generating epileptic seizures. The mechanisms of action of various anticonvulsant drugs are also considered. The third part is devoted to the phenomenon of spreading depression and its likely role in human diseases. The final chapters of the book deal with the role of ions in the devastation caused by lack of oxygen and by insufficient blood flow to brain tissue, and the reasons for the exceptional vulnerability of certain classes of central neurons in hypoxia and stroke. The book will be of interest to neuroscientists, neurobiologists, neurophysiologists, neurologists, neurosurgeons, and to their students and trainees.
Larry Kwong became the first player of Asian descent in the NHL when he played one shift with the New York Rangers in 1948. Even though Larry's achievement happened more than 70 years ago, his contribution to hockey is only now being recognized. He broke hockey's color barrier and fought racism and discrimination at every step of his career. From his humble beginnings on the outdoor rinks in Vernon, British Columbia's Chinatown all the way to playing at Madison Square Garden and in the NHL, this inspiring hero has a timeless story for young readers. The epub edition of this title is fully accessible.
This new manual provides a convenient source of experimental procedures, including the most modern and frequently used molecular and cellular techniques. Experimental protocols have been carefully selected by developmental toxicologists for developmental toxicologists. The most important new trends, such as evaluation of the safety of therapeutic antisense oligonucleotides, studies of the role of cell death in abnormal development, and the identification of sparingly expressed developmental control genes are featured. This is the perfect manual for scientists trained in classical developmental toxicology who want to add molecular and cellular methods to their research.
Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
George Plimpton takes to the ice with the Boston Bruins in this memorable portrait of the rough-and-tumble world of professional hockey, repackaged and featuring a foreword from Denis Leary and never-before-seen content from the Plimpton Archives. In Open Net, George Plimpton takes to the ice as goalie for his beloved Boston Bruins. After signing a release holding the Bruins blameless if he should meet with injury or death, he survives a harrowing, seemingly eternal five minutes in an exhibition game against the always-tough Philadelphia Flyers. With reflections on such hockey greats as Wayne Gretzky, Bobby Orr, and Eddie Shore, Open Net is at once a celebration of the thrills and grace of the greatest sport on ice and a probing meditation into the hopes and fears of every man.
While providing a rock-solid foundation of sociology, Introduction to Sociology: Canadian Version, by renowned sociologists George Ritzer and Neil Guppy, illuminates traditional sociological concepts and theories, as well as some of today’s most compelling social phenomena: Globalization, consumer culture, and the Internet. Ritzer and Guppy bring students into the conversation by bridging the divide between the outside world and the classroom. The international version of the book by Ritzer has been redesigned with an explicitly Canadian core. The result is this compelling Canadian version featuring George Ritzer’s distinctive voice and style blended with Neil Guppy’s definitive views on Canadian sociology—highlighting the place of Canada in a globalizing world.
This unique ground-breaking work, authored by renowned Harvard-based researchers G I Papakostas and M Fava, represents, by far, the most comprehensive compilation to date of medical studies and reports involving the use of antidepressants for the treatment of major depressive disorder, one of the most prevalent and devastating medical illnesses afflicting mankind today. Given the breadth of the scientific literature focusing on the use of antidepressants for major depressive disorder, this work represents an invaluable tool for clinicians as well as scientists in search of a reference manual to help guide them through the field. The book is organized into four parts; each part focusing on a separate theme that will facilitate the reader to precisely access particular information of interest, whether be it clinical or scientific in nature. Each part is then sub-divided into several thematic chapters, which are enriched with tables and figures citing results from the most influential studies in the field. Finally, clinical and research “pearls” are listed throughout the book in bullet-point fashion to help summarize the available knowledge-base in a user-friendly format.
Hockey forms the backdrop of our lives. For many Canadians, the big moments — births, deaths, marriages, moves — are all mixed up with the wins and losses of our teams. The voices of Hockey Night in Canada sportscasters are our soundtrack, and visions of skates scraping across the ice lull us to sleep. George Bowering, Canada's former poet laureate, is no different. Growing up in Oliver, BC, Bowering was entranced by the kids from Saskatchewan who skated and handled pucks as easy as breathing. His fascination with hockey followed him into adult life, from BC to Quebec and back again. Bowering followed his teams with a critical eye and a fan's passion, and his stories bring us on a cross-country hockey-themed road trip, with occasional forays into boxing, poetry, and sports fashion. Bowering has an encyclopedic knowledge of his subject. He has been an avid and attentive hockey fan since boyhood, and has an extensive catalogue of thoughts and opinions on the personalities and events that populate Canadian hockey history. In The Hockey Scribbler, Bowering brings us along on his richly detailed look back at the hockey in Canada since the 1950s.
Highlights some computational approaches to the study of new materials that include fullerenes, fractal clusters, charge transfer polymers, incommensurate crystals, and semiconductor nanostructures.
Most Calgary Flames fans have attended a game at the Scotiabank Saddledome, seen highlights of a young Theo Fleury, and remember where they were when the team won the Stanley Cup in 1989. But only real fans know what the team traded to acquire Miikka Kiprusoff, the best place to grab a bite before the puck drops, or who served as the radio voice of the Flames before Peter Maher. 100 Things Flames Fans Should Know & Do Before They Die is the ultimate resource guide for true fans of Calgary hockey. Whether you're a die-hard fan from the days of Al MacInnis or a new supporter of Johnny Gaudreau, this book contains everything Flames fans should know, see, and do in their lifetime.
Everyone starts out in life on the same level. Some achieve fortune and fame; others do not. That doesn’t mean that they have lesser value or lead less meaningful lives than those who have achieved glory. Everybody means something to someone, and is important to them. To those who have achieved great things that have benefitted humanity, my hat goes off to them. To those who have achieved fame and fortune through their hard work, I say “Good for you, you worked for it.” I may not have amassed a great fortune in my lifetime, nor achieved fame, but I am rich nevertheless. I can count on both hands the ones I love and the ones who love me. I can boast, however, of two achievements of which I am extremely proud. The first is my two children, Christine and Kevin. No father can be prouder of his children than I. There I can say: “George, you did well.” The second achievement of which l’m very proud is the collection of poems that l’ve composed throughout the years. My English teachers gave up on me in high school. They figured I didn’t have a snowball’s chance in hell where it came to creative writing. I can’t blame them either. I didn’t see writing in my future at the age of 16. I was content to speak the English language and that was enough for me. I always enjoyed reading poems in school; some more than others. After I graduated and joined the work force, I found that I had a knack for composing. As time went by, my poems got better and better. I was actually proud of the end product. Here again I can say: “Well done, George.” Everyone wants to leave something of themselves behind as a testimony to their passing through this world. And so, dear children, I leave you my collection of poems. When your eyes peruse the words that l’ve written, l’Il be there beside you. As for you, dear reader, I hope you take great pleasure in reading my poems.
A Certain Difficulty of Being provides an English-speaking audience with an account of some of the most interesting narrative problems which mark the development of the Quebec novel. Anthony Purdy uses the tools of contemporary narratology to go beyond the more formal studies of the sixties and seventies. Why, he asks, are the narrators of the novels he studies telling the stories they tell, and why do they experience such difficulty in doing so ?
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
Having received the invitation from Springer-Verlag to produce a volume on drug-induced birth defects for the Handbook of Experimental Pharmacology, we asked ourselves what new approach could we offer that would capture the state of the science and bring a new synthesis of the information on this topic to the world's literature. We chose a three-pronged approach, centered around those particular drugs for which we have a relatively well established basis for understanding how they exert their unwanted effects on the human embryo. We then supplemented this information with a series of reviews of critical biological processes involved in the established normal developmental patterns, with emphasis on what happens to the embryo when the processes are perturbed by experimental means. Knowing that the search for mechanisms in teratology has often been inhibited by the lack of understanding of how normal development proceeds, we also included chapters describing the amazing new discoveries related to the molecular control of normal morphogenesis for several organ systems in the hope that experimental toxicologists and molecular biologists will begin to better appreciate each others questions and progress. Several times during the last two years of developing outlines, issuing invitations, reviewing chapters, and cajoling belated contributors, we have wondered whether we made the correct decision to undertake this effort.
This book is about how individuals make political decisions and form impressions of politicians and policies, with a strong emphasis on the role of the mass media in those processes.
Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. This extensive title, which combines scientific principles with up-to-date clinical procedures, has been thoroughly updated for the fourteenth edition. You’ll find in-depth material on the biology and pathophysiology of lymphomas, leukemias, platelet destruction, and other hematological disorders as well as the procedures for diagnosing and treating them.
Comprehensive in scope and thoroughly up to date, Wintrobe’s Clinical Hematology, 15th Edition, combines the biology and pathophysiology of hematology as well as the diagnosis and treatment of commonly encountered hematological disorders. Editor-in-chief Dr. Robert T. Means, Jr., along with a team of expert section editors and contributing authors, provide authoritative, in-depth information on the biology and pathophysiology of lymphomas, leukemias, platelet destruction, and other hematological disorders as well as the procedures for diagnosing and treating them. Packed with more than 1,500 tables and figures throughout, this trusted text is an indispensable reference for hematologists, oncologists, residents, nurse practitioners, and pathologists.
A history of Rangers goalies through the ages! New York Rangers fans have always loved their goaltenders and, throughout their history, the Blueshirts have been blessed with some of the very best in the game. Through the first nine-plus decades of their existence, eighty-eight men from Canada, the United States, and Europe have toiled between the pipes at Madison Square Garden. They all shared the same responsibility, yet each brought their own style, personality, character, and idiosyncrasies to the position and provided unique memories for those of us who watched them. In Guardians of the Goal, each one of these brave men is discussed in chronological order, while providing an overview of their era and the general managers and coaches they played for. Such players highlighted in this book include: · Mike Richter · Ed Giacomin · John Vanbiesbrouck · Henrik Lundqvist · Davey Kerr · And many more. Regardless of whether they were a franchise goalie, a flash in the pan, or an emergency fill-in, each of these “Lone Rangers,” or as Steve Baker once called them, “The few, the proud, and the very busy,” have one thing in common: they all tried their best to keep that little one-inch by three-inch piece of frozen, vulcanized rubber out of the gaping twenty-four square foot chasm behind them. Some were more successful than others, but as you will see, although they may occasionally “steal” a game, in most cases a goaltender is only as good as the team in front of him. Guardians of the Goal is just that: an ode to those Blueshirts who laid it out night in and night out, leaving it all out on the ice for our Rangers.
Serce Limani or -the Glass Wreck, - so called because its cargo included three metric tons of glass cullet, trafficked in both the Byzantine and Islamic worlds of its time. This first volume of the complete site report introduces the discovery, the methods of its excavation, the conservation of its artifacts, and the picture of daily shipboard life that can be drawn from this underwater museum.
In the face of growing anxiety about the environmental sustainability of the world, George Francis, a leading authority in the field of sustainability studies, examines initiatives undertaken in Canada over the past twenty-five years to protect some of our unique environments. With rich and varied insight, spirited prose, and a deep and personal engagement with the material, the author documents the challenges faced by those who manage complex sustainability projects. Focusing mainly on collaborative studies of sixteen landscape regions designated as “Biosphere Reserves” by UNESCO and fifteen regions designated as “Model Forests” by the Canadian Forest Service, the book also summarizes a number of smaller sustainability initiatives in regions across the country. The author concludes on a hopeful note, looking forward to a future of solutions – those considered, proposed, promoted, and in some cases already implemented by groups striving to create sustainable societies in an increasingly complex world.
The Triumph of Politics offers a comparative and historical interpretation of Venezuela's Chavez, Bolivia's Morales and Ecuador's Correa - South America's most prominent ‘21st century socialists'. It argues that the claims of these 21st century socialists should be taken seriously even though not necessarily at face value. The authors show how the consensual market oriented policymaking that characterized almost all of South America in the 1990s has now given way to something quite different. Polarization and intense political conflict have returned to much of the region. Although the Left has not always been the beneficiary of this changed pattern, the ‘21st century' governments of Chavez, Morales and Correa have been agenda setters. The questions raised by their emergence, style of governance and policy orientations resonate across Latin America and beyond. It is likely that the kind of politics with which they have been associated will be influential in the region for quite some time to come.
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
The Center Must Not Hold: White Women Philosophers on the Whiteness of Philosophy functions as a textual site where white women philosophers engage boldly in critical acts of exploring ways of naming and disrupting whiteness in terms of how it has defined the conceptual field of philosophy. Within this text, white women philosophers critique the field of philosophy for its complicity with whiteness as a structure of power, as normative, and as hegemonic. In this way, the authority of whiteness to define what is philosophically worthy is seen as reinforcing forms of philosophical narcissism and hegemony. Challenging the whiteness of philosophy in terms of its hubristic tendencies, white women philosophers within this text assert their alliance with people of color who have been both marginalized within the field of philosophy and have had their philosophical and intellectual concerns and traditions dismissed as particularistic. Aware that feminist praxis does not necessarily lead to anti-racist praxis, the white women philosophers within this text refuse to telescope as a site of critical inquiry one site of hegemony (sexism) over another (racism). As such, the white women philosophers within this text are conscious of the ways in which they are implicated in perpetuating whiteness as a site of power within the domain of philosophy. Framed within a philosophical space that values the multiplicity of philosophical voices, and driven by a feminist framework that valorizes de-centering locations of hegemony, interdisciplinary dialogue, and transformative praxis, The Center Must Not Hold refuses to allow the white center of philosophy to masquerade as universal and given. The text de-centers various epistemic and value orders that are predicated upon maintaining the center of philosophy as white. The white women philosophers who contribute to this text explore ethics, epistemology, aesthetics, taste, the nature of a dilemma, questions of the secularity of philosophy, perception, discipline-based values around how to listen and argue, the crucial role that social location plays in the continued ignorance about the reality of oppression and privilege as these relate to the subtle forms of white valorization and maintenance, and more. Those interested in critical race theory and critical whiteness studies will appreciate how the contributors have linked these areas of critical inquiry within the often abstract domain of philosophy.
Prenatal Cocaine Exposures addresses the timely problem of maternal cocaine abuse and its effects on exposed infants, including growth retardation, learning, cardiovascular effects, and seizures. The impact of substance abuse on this and future generations presents an ongoing challenge to medical science. This comprehensive and authoritative volume reviews both animal and clinical studies to explain implications for treatment and long-term outcomes of early exposure. Prenatal Cocaine Exposures investigates the specific role of cocaine in altering fetal development. Discussions of current studies and state-of-the-art techniques provide a basis for informed clinical decisions. Pediatricians, medical specialists, basic scientists, educators, and policy makers will all benefit from the comprehensive research gathered in this volume.
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