George Kofi Amoako's Books

Hospitality and Tourism Marketing

Building Customer Driven Hospitality and Tourism Organizations

By: Robert Ebo Hinson,Ishmael Mensah,George Kofi Amoako,Esi Akyere Mensah,Isaac Coffie,Eddy Khosa

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Hospitality and Tourism Marketing

Building Customer Driven Hospitality and Tourism Organizations

By: Robert Ebo Hinson,Ishmael Mensah,George Kofi Amoako,Esi Akyere Mensah,Isaac Coffie,Eddy Khosa

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

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Page Count

263

Publisher

CRC Press

Published Date

ISBN 10

1040009921

ISBN 13

9781040009925

Enough to Be Shared: a Purpose-Driven Name

A Vivid Life Story Application of George Appiah-Sokye

By: Dr. George Appiah-Sokye

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Enough to Be Shared: a Purpose-Driven Name

A Vivid Life Story Application of George Appiah-Sokye

By: Dr. George Appiah-Sokye

Do names have meaning? Is there a relationship between the meaning of a name and the purpose of one's life? Can the name of a person tell his or her life story? Can the experiences of a person present useful life lessons? Most names of African origin have meaning. A lot of people name their children after good people so that the children will turn out to be good citizens. Several biographies and autobiographies have been written; but in this book the author seeks to draw an association between the meaning of his name and the purpose of his life, using his lived experiences-both negative and positive to present useful lessons to people, especially, the younger generation. The author views life as a journey, involving experiences that are not captured by resumes and profiles of people. In 30 Chapters, the author tells his life story from both Africa and the United States of America to present useful lessons to be explored to improve human life. In this book-Enough to be Shared: A Purpose-Driven Name-A Vivid Life Story Aplication of George Appiah-Sokye; the author responds to requests for mentorship from both current and prospective accounting students in particular; as well as, the younger generation and Africans in the Diaspora in general. It is hoped the reader will find the contents of this book very useful.

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Page Count

350

Publisher

AuthorHouse

Published Date

ISBN 10

1665526203

ISBN 13

9781665526203

West African Drumming and Dance in North American Universities

An Ethnomusicological Perspective

By: George Worlasi Kwasi Dor

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West African Drumming and Dance in North American Universities

An Ethnomusicological Perspective

By: George Worlasi Kwasi Dor

More than twenty universities and twenty other colleges in North America (USA and Canada) offer performance courses on West African ethnic dance drumming. Since its inception in 1964 at both UCLA and Columbia, West African drumming and dance has gradually developed into a vibrant campus subculture in North America. The dances most practiced in the American academy come from the ethnic groups Ewe, Akan, Ga, Dagbamba, Mande, and Wolof, thereby privileging dances mostly from Ghana, Togo, Benin, Senegal, Mali, Guinea, and Burkina Faso. This strong presence and practice of a world music ensemble in the diaspora has captured and engaged the interest of scholars, musicians, dancers, and audiences. In the first-ever ethnographic study of West African drumming and dance in North American universities, the author documents and acknowledges ethnomusicologists, ensemble directors, students, administrators, and academic institutions for their key roles in the histories of their respective ensembles. Dor collates and shares perspectives including debates on pedagogical approaches that may be instructive as models for both current and future ensemble directors and reveals the multiple impacts that participation in an ensemble or class offers students. He also examines the interplay among historically situated structures and systems, discourse, and practice, and explores the multiple meanings that individuals and various groups of people construct from this campus activity. The study will be of value to students, directors, and scholars as an ethnographic study and as a text for teaching relevant courses in African music, African studies, ethnomusicology/world music, African diaspora studies, and other related disciplines.

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Page Count

490

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

1496801970

ISBN 13

9781496801975

Book's by George Kofi Amoako

Hospitality and Tourism Marketing

Hospitality and Tourism Marketing

Enough to Be Shared: a Purpose-Driven Name

Enough to Be Shared: a Purpose-Driven Name

West African Drumming and Dance in North American Universities

West African Drumming and Dance in North American Universities

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