George Horace Gallup's Books

The Gallup Poll

Public Opinion 2003

By: George Gallup,George Horace Gallup

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The Gallup Poll

Public Opinion 2003

By: George Gallup,George Horace Gallup

This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm. An invaluable tool for ascertaining the pulse of American public opinion in a certain year, as well as for documenting changing perceptions over time of crucial core issues (such as women's rights, health care). It is necessary for all social science research. More than just a collection of polls, each title in this series offers in-depth commentary and analysis, placing current topics in a readable, historical context. Survey results are given in a easy-to-use form. Breakdowns by sex, age, race, level of education, and other factors enable the reader to grasp major issues quickly.

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Page Count

538

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0842050035

ISBN 13

9780842050036

Supervision for Today's Schools

By: George E. Pawlas,Peter F. Oliva

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Supervision for Today's Schools

By: George E. Pawlas,Peter F. Oliva

Specifically designed for the introductory course, this text provides an overview of the field of instructional supervision. Acquaints students with not only the authors’ views on supervision, but with those of other specialists in the field, placing heavy emphasis on practice and the supervisor’s responsibilities as an instructional leader. Continues to stress that the relationship between the supervisor and teacher is built on trust and that the overall goal is to improve student achievement through better instruction.

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Page Count

574

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470087587

ISBN 13

9780470087589

The Gallup Poll

Public Opinion 2003

By: George Gallup,George Horace Gallup

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The Gallup Poll

Public Opinion 2003

By: George Gallup,George Horace Gallup

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

538

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0842050035

ISBN 13

9780842050036

Marketing Research

By: V. Kumar,Robert P. Leone,David A. Aaker,George S. Day

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Marketing Research

By: V. Kumar,Robert P. Leone,David A. Aaker,George S. Day

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

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Page Count

770

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119497582

ISBN 13

9781119497585

Book's by George Horace Gallup

The Gallup Poll

The Gallup Poll

Supervision for Today's Schools

Supervision for Today's Schools

The Gallup Poll

The Gallup Poll

Marketing Research

Marketing Research

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