The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets OCo Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Khl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers OCo The Irish Case (S O''Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management researchers, entrepreneurs and marketers.
This book describes recently developed mathematical models, methodologies, and case studies in diverse areas, including stock market analysis, portfolio optimization, classification techniques in economics, supply chain optimization, development of e-commerce applications, etc. It will be of interest to both theoreticians and practitioners working in economics and finance.
This book presents a study of cooperatives as a two-layer entrepreneurial model, and analyzes cooperative enterprises. Above all, it explores how inducements (from the firm) and contributions (from its members, in their respective roles) are aligned, and seeks to answer the question of what this means for managing each cooperative as a firm as well as a group. The book is divided into three parts, the first of which begins with an analysis of specific aspects of cooperative enterprises, with a focus on the added value of cooperation, the weighing of interests, and a behavioral perspective on the imminent communities and their goals. In a structured approach, the book examines the various facets of relationships in cooperatives on a transactional, financial and control level. Further, a case study on the Dutch cooperative Rabobank illustrates what happens when members fail. In turn, part two concentrates on integrating the lessons learned with the existing economic literature on cooperatives, so as to contribute to a theory of cooperative management. Finally, the book links the theoretical approach to practice: in the third part, it reports on the outcomes of using a computerized simulation game to show members of cooperatives how to manage their business and the cooperative business at the same time, enabling them to understand and actively practice two-level entrepreneurship.
This book describes recently developed mathematical models, methodologies, and case studies in diverse areas, including stock market analysis, portfolio optimization, classification techniques in economics, supply chain optimization, development of e-commerce applications, etc. It will be of interest to both theoreticians and practitioners working in economics and finance.
This book presents a study of cooperatives as a two-layer entrepreneurial model, and analyzes cooperative enterprises. Above all, it explores how inducements (from the firm) and contributions (from its members, in their respective roles) are aligned, and seeks to answer the question of what this means for managing each cooperative as a firm as well as a group. The book is divided into three parts, the first of which begins with an analysis of specific aspects of cooperative enterprises, with a focus on the added value of cooperation, the weighing of interests, and a behavioral perspective on the imminent communities and their goals. In a structured approach, the book examines the various facets of relationships in cooperatives on a transactional, financial and control level. Further, a case study on the Dutch cooperative Rabobank illustrates what happens when members fail. In turn, part two concentrates on integrating the lessons learned with the existing economic literature on cooperatives, so as to contribute to a theory of cooperative management. Finally, the book links the theoretical approach to practice: in the third part, it reports on the outcomes of using a computerized simulation game to show members of cooperatives how to manage their business and the cooperative business at the same time, enabling them to understand and actively practice two-level entrepreneurship.
The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the most recent advances in the development of innovative techniques for managing the uncertainty that prevails in the global economic and management environments. These techniques originate mainly from fuzzy sets theory. However, the book also explores the integration of fuzzy sets with other decision support and modeling disciplines, such as multicriteria decision aid, neural networks, genetic algorithms, machine learning, chaos theory, etc. The presentation of the advances in these fields and their real world applications adds a new perspective to the broad fields of management science and economics.
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explories the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.
This book provides an overview of recent advances in Integrated Community-Managed Development (ICMD) as an innovative strategy for the community-based development of local institutions in order to achieve lasting poverty reduction and empowerment. The original approach presented here to improving the lives and livelihoods of the poor takes a critical stance on the failing concept of conventional community development, as it is based on the shifting paradigm of 'bottom-up' cooperation and development, where recent regional autonomy policies are enabling national services to successfully integrate with local institutions at the community level. Based on recent experiences in South-East Asia, where the implementation of an alternative approach to integrating financial, medical, educational, communication and socio-cultural services has led to increased community participation and impressive poverty reduction, the book highlights the theoretical, methodological and practical aspects of this innovative strategy. The potential offered by applying the newly developed 'ICMD formula' worldwide as a function of themes, principles and services is reflected in the book's diverse range of contributions, written by respected researchers and practitioners in the fields of development economics and financial management.
The primary purpose in this book is to present an integrated and innovative methodological approach for the construction and selection of equity portfolios. The approach takes into account the inherent multidimensional nature of the problem, while allowing the decision makers to incorporate specified preferences in the decision processes. A fundamental principle of modern portfolio theory is that comparisons between portfolios are generally made using two criteria; the expected return and portfolio variance. According to most of the portfolio models derived from the stochastic dominance approach, the group of portfolios open to comparisons is divided into two parts: the efficient portfolios, and the dominated. This work integrates the two approaches providing a unified model for decision making in portfolio management with multiple criteria.
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