Reprint of the original, first published in 1872. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Heroic Leadership is a celebration of our greatest heroes, from legends such as Mahatma Gandhi to the legions of unsung heroes who transform our world quietly behind the scenes. The authors argue that all great heroes are also great leaders. The term ‘heroic leadership’ is coined to describe how heroism and leadership are intertwined, and how our most cherished heroes are also our most transforming leaders. This book offers a new conceptual framework for understanding heroism and heroic leadership, drawing from theories of great leadership and heroic action. Ten categories of heroism are described: Trending Heroes, Transitory Heroes, Transparent Heroes, Transitional Heroes, Tragic Heroes, Transposed Heroes, Transitional Heroes, Traditional Heroes, Transforming Heroes, and Transcendent Heroes. The authors describe the lives of 100 exceptional individuals whose accomplishments place them into one of these ten hero categories. These 100 hero profiles offer supporting evidence for a new integration of theories of leadership and theories of heroism.
Mediating Violence from Africa explores how African and non-African Francophone authors, filmmakers, editors, and scholars have packaged, interpreted, and filmed the violent histories of post–Cold War Francophone Africa. This violence, much of which unfolded in front of Western television cameras, included the use of child soldiers facilitated by the Soviet Union’s castoff Kalashnikov rifles, the rise of Islamist terrorism in West Africa, and the horrific genocide against the Tutsi in Rwanda. Through close readings of fictionalized child-soldier narratives, cinematic representations of Islamist militants, genocide survivor testimony, and Western scholarship, George S. MacLeod analyzes the ways Francophone African authors and filmmakers, as well as their editors and scholarly critics, negotiate the aesthetic, political, cultural, and ethical implications of making these traumatic stories visible. MacLeod argues for the need to periodize these productions within a “post–Cold War” framework to emphasize how shifts in post-1989 political discourse are echoed, contested, or subverted by contemporary Francophone authors, filmmakers, and Western scholars. The questions raised in Mediating Violence from Africa are of vital importance today. How the world engages with and responds to stories of recent violence and loss from Africa has profound implications for the affected communities and individuals. More broadly, in an era in which stories and images of violence, from terror attacks to school shootings to police brutality, are disseminated almost instantly and with minimal context, these theoretical questions have implications for debates surrounding the ethics of representing trauma, the politicization of memory, and Africa’s place in a global (as opposed to a postcolonial or Euro-African) economic and political landscape.
Reflecting the expertise and perspective of five leading mammalogists, the fourth edition of Mammalogy: Adaptation, Diversity, Ecology significantly updates taxonomy, includes a new chapter on mammalian molecular phylogenetics, and highlights several recently described species. There are close to 5,500 species in the class Mammalia, including the blue whale—the largest animal that has ever lived—and the pygmy shrew, which weighs little more than a penny. The functional diversity of mammals has allowed them to play critical roles in every ecosystem, whether marine, freshwater, alpine, tundra, forest, or desert. Many mammal species are critically endangered and present complex conservation and management challenges. This book touches on those challenges, which are often precipitated by overharvesting and habitat loss, as well as emerging threats, such as the impact of wind turbines and white nose syndrome on bats and chronic wasting disease on deer. Among the updates and additions to the fourth edition of Mammalogy are numerous new photos, figures, and cladograms, over 4,200 references, as well as • A completely new chapter on mammalian phylogeny and genomics • Current taxonomy—including major changes to orders, suborders, and superfamilies of bats and rodents • An explanation of the recent inclusion of whales with terrestrial even-toed ungulates • Updates on mammalian structural, functional adaptations, and fossil history • recent advances in our understanding of phylogeny, biogeography, social behavior, and ecology • A discussion of two new orders and thirteen newly recognized extant families • Reflections on the implications of climate change for mammals • Thorough examinations of several recently described species, including Durrell's vontsira (Salanoia durrelli) and the Laotian rock rat (Laonastes aenigmamus) • An explanation of mammalian biomechanics, such as that seen in lunge feeding of baleen whales • Breakout boxes on unique aspects of mammals, including the syntax of bat songs, singing mice, and why there are no green mammals (unless we count algae-covered sloths) Maintaining the accessible, readable style for which Feldhamer and his coauthors are well known, this new edition of Mammalogy is the authoritative textbook on this amazingly diverse class of vertebrates.
On February 20, 1962, John Glenn became a national star. That morning at Cape Canaveral, the small-town boy from Ohio took his place atop a rocket and soared into space. He became celebrated in all corners of the world as not just the first American to orbit the Earth, but as the first space traveler to take the human race with him. Refusing to let that dramatic day define his life, he went on to become a four-term US senator—and returned to space at the age of seventy-seven. The Last American Hero is a stunning examination of the layers that formed the man: a hero of the Cold War, a two-time astronaut, a veteran senator, a devoted husband and father, and much more. At a time when an increasingly cynical world needs heroes, John Glenn's aura burns brightly in American memory.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.