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Consumer Behavior in Action

Real-life Applications for Marketing Managers

By: Geoffrey Paul Lantos

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Consumer Behavior in Action

Real-life Applications for Marketing Managers

By: Geoffrey Paul Lantos

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

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Page Count

1091

Publisher

Routledge

Published Date

ISBN 10

1317473833

ISBN 13

9781317473831

Consumer Behavior in Action

Real-life Applications for Marketing Managers

By: Geoffrey Paul Lantos

Write a review Read reviews Take a Quiz Solve Book Puzzle

Consumer Behavior in Action

Real-life Applications for Marketing Managers

By: Geoffrey Paul Lantos

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

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N/A

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0%

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0%

3

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Age

Page Count

648

Publisher

Routledge

Published Date

ISBN 10

1317473841

ISBN 13

9781317473848