A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
This is a new edition of Geoffrey Parker's much-admired illustrated account of how the West, so small and so deficient in natural resources in 1500, had by 1800 come to control over one-third of the world. Parker argues that the rapid development of military practice in the West constituted a 'military revolution' which gave Westerners an insurmountable advantage over the peoples of other continents. This edition incorporates new material, including a substantial 'Afterword' which summarises the debate which developed after the book's first publication.
Philip II is not only the most famous king in Spanish history, but one of the most famous monarchs in English history: the man who married Mary Tudor and later launched the Spanish Armada against her sister Elizabeth I. This compelling biography of the most powerful European monarch of his day begins with his conception (1526) and ends with his ascent to Paradise (1603), two occurrences surprisingly well documented by contemporaries. Eminent historian Geoffrey Parker draws on four decades of research on Philip as well as a recent, extraordinary archival discovery—a trove of 3,000 documents in the vaults of the Hispanic Society of America in New York City, unread since crossing Philip’s own desk more than four centuries ago. Many of them change significantly what we know about the king. The book examines Philip’s long apprenticeship; his three principal interests (work, play, and religion); and the major political, military, and personal challenges he faced during his long reign. Parker offers fresh insights into the causes of Philip’s leadership failures: was his empire simply too big to manage, or would a monarch with different talents and temperament have fared better?
Using the examples of the Ottoman Empire, Spain, Austria, France and Germany, this book describes the principal geopolitical features of the expansionist state. It then presents a model of the operation of the expansionist process over space and time. It goes on to apply the geopolitical characteristics of the model to the period after 1945 in order to assess the extent to which the Soviet Union might be considered as being an expansionist state, either actually or potentially. This latter question is obviously once more extremely relevant with the current events in Ukraine.
The definitive history of the Spanish Armada, lavishly illustrated and fully revised “Will surely become the definitive account.”—Stephen Brumwell, Wall Street Journal In July 1588 the Spanish Armada sailed from Corunna to conquer England. Three weeks later an English fireship attack in the Channel—and then a fierce naval battle—foiled the planned invasion. Many myths still surround these events. The genius of Sir Francis Drake is exalted, while Spain’s efforts are belittled. But what really happened during that fateful encounter? Drawing on archives from around the world, Colin Martin and Geoffrey Parker also deploy vital new evidence from Armada shipwrecks off the coasts of Ireland and Scotland. Their gripping, beautifully illustrated account provides a fresh understanding of how the rival fleets came into being; how they looked, sounded, and smelled; and what happened when they finally clashed. Looking beyond the events of 1588 to the complex politics which made war between England and Spain inevitable, and at the political and dynastic aftermath, Armada deconstructs the many legends to reveal why, ultimately, the bold Spanish mission failed.
Now in paperback, this is a history of an incomparable culture whose influence can still be seen, millennia later, in modern-day Iran and the wider Middle East. During the first and second millennia BCE a swathe of nomadic peoples migrated outward from Central Asia into the Eurasian periphery. One group of these people would find themselves encamped in an unpromising, arid region just south of the Caspian Sea. From these modest and uncertain beginnings, they would go on to form one of the most powerful empires in history: the Persian Empire. In this book, Geoffrey and Brenda Parker tell the captivating story of this ancient civilization and its enduring legacy to the world. The authors examine the unique features of Persian life and trace their influence throughout the centuries. They examine the environmental difficulties the early Persians encountered and how, in overcoming them, they were able to develop a unique culture that would culminate in the massive, first empire, the Achaemenid Empire. Extending their influence into the maritime west, they fought the Greeks for mastery of the eastern Mediterranean—one of the most significant geopolitical contests of the ancient world. And the authors paint vivid portraits of Persian cities and their spectacular achievements: intricate and far-reaching roadways, an astonishing irrigation system that created desert paradises, and, above all, an extraordinary reflection of the diverse peoples that inhabited them.
From ancient Persia to the Third Reich, imperial powers have built cities in their image, seeking to reflect their power and influence through a show of magnificence and a reflection of their values. Statues, pictures, temples, palaces—all combine to produce the necessary justification for the wielding of power while intimidating opponents. In Power in Stone, Geoffrey Parker traces the very nature of power through history by exploring the structural symbolism of these cities. Traveling from Persepolis to Constantinople, Saint Petersburg to Beijing and Delhi, Parker considers how these structures and monuments were brought together to make the most powerful statement and how that power was wielded to the greatest advantage. He examines imperial leaders, their architects, and their engineers to create a new understanding of the relationship among buildings, design, and power. He concludes with a look at the changing nature of power in the late twentieth and twenty-first centuries and the way this is reflected symbolically in contemporary buildings and urban plans. With illuminating images, Power in Stone is a fascinating history of some of the world’s most intriguing cities, past and present.
Help your company adapt to the new rules of competition. If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents. This book will inspire you to: Assess the threat of disruption from platforms in your industry Decide whether and how to play with increasingly powerful platform businesses Choose the right strategy for transforming your product into a platform Harness network effects to maximize value for the partners in your ecosystem Shift from managing products to managing interactions Learn when moving first and growing fast will work—and when it won’t Manage winner-take-all dynamics This collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What’s Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the Future of Business," by Ming Zeng; and "Fixing Discrimination in Online Marketplaces," by Ray Fisman and Michael Luca. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
This work explains the course of international politics from the rebirth of the German Empire to the rise of China, with particular, though not exclusive, reference to spatial relationships.
A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
The first edition of The Thirty Years' War offered an unrivalled survey of a central period in European history. Drawing on a huge body of source material from different languages and countries throughout Europe, it provided a clear and comprehensive narrative and analytical account of the subject. It has established itself as the classic text with reviewers, students and the general reader. This second edition has been thoroughly revised to include the very latest research. The updated bibliographical information provides an invaluable resource, synthesising the major work in the field, in all languages, up to 1996. Written with great clarity and liveliness, the book brings alive the period in all its aspects. It covers the horrors of the war and the contorted politics of the period. It deals with all the major figures, including Wallerstein and Richelieu, Gustavus Adolphus and Tilly, the Winter King and the Habsburg emperors. For range and depth of coverage there is no other work like it. It has become the definitive book on the subject.
The acclaimed historian demonstrates a link between climate change and social unrest across the globe during the mid-17th century. Revolutions, droughts, famines, invasions, wars, regicides, government collapses—the calamities of the mid-seventeenth century were unprecedented in both frequency and severity. The effects of what historians call the "General Crisis" extended from England to Japan and from the Russian Empire to sub-Saharan Africa and the Americas. In this meticulously researched volume, historian Geoffrey Parker presents the firsthand testimony of men and women who experienced the many political, economic, and social crises that occurred between 1618 to the late 1680s. He also incorporates the scientific evidence of climate change during this period into the narrative, offering a strikingly new understanding of the General Crisis. Changes in weather patterns, especially longer winters and cooler and wetter summers, disrupted growing seasons and destroyed harvests. This in turn brought hunger, malnutrition, and disease; and as material conditions worsened, wars, rebellions, and revolutions rocked the world.
This book surveys the development of geo-political thought in the twentieth century and relates it to international political developments, as well as examining how sound geopolitical theories are. It considers the work of Mackinder, Hartshorne, and Haushofer and his disciples in Germany who influenced the Nazis; and of more recent developments including Marxist geographical writing.
Drawing on vital new evidence, a top historian dramatically reinterprets the life and reign of Holy Roman Emperor Charles V, ruler of the world's first transatlantic empire "Masterly."--William Anthony Hay, Wall Street Journal "Seldom does one find a work of such profound scholarship delivered in such elegant and engaging prose. Drawing deftly on an astonishing volume of documentary evidence, Parker has produced a masterpiece: an epic, detailed and vivid life of this complex man and his impossibly large empire."--Susannah Lipscomb, Financial Times Selected as a book of the year (2020) by Simon Sebag Montefiore in Aspects of History magazine The life of Emperor Charles V (1500-1558), ruler of Spain, Germany, the Netherlands, and much of Italy and Central and South America, has long intrigued biographers. But the elusive nature of the man (despite an abundance of documentation), his relentless travel and the control of his own image, together with the complexity of governing the world's first transatlantic empire, complicate the task. Geoffrey Parker, one of the world's leading historians of early modern Europe, has examined the surviving written sources in Dutch, French, German, Italian, Latin, and Spanish, as well as visual and material evidence. He explores the crucial decisions that created and preserved this vast empire, analyzes Charles's achievements within the context of both personal and structural factors, and scrutinizes the intimate details of the ruler's life for clues to his character and inclinations. The result is a unique biography that interrogates every dimension of Charles's reign and views the world through the emperor's own eyes.
In 1640 the term Europe was without real political significance. In the following years the idea of Europe came to mean much more - a period documented in this fascinating book.
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