In 1936 a German chemist identified certain organic molecules that he had extracted from ancient rocks and oils as the fossil remains of chlorophyll--presumably from plants that had lived and died millions of years in the past. It was another twenty-five years before this insight was developed and the term "biomarker" coined to describe fossil molecules whose molecular structures could reveal the presence of otherwise elusive organisms and processes.Echoes of Life is the story of these molecules and how they are illuminating the history of the earth and its life. It is also the story of how a few maverick organic chemists and geologists defied the dictates of their disciplines and--at a time when the natural sciences were fragmenting into ever-more-specialized sub-disciplines--reunited chemistry, biology and geology in a common endeavor. The rare combination of rigorous science and literary style--woven into a historic narrative that moves naturally from the simple to the complex--make Echoes of Life a book to be read for pleasure and contemplation, as well as education.
The Canadian government's pursuit of economic growth is central to its economic policy and to the nature of its relationship with the business community. The government depends on business investment for economic growth vital to the prosperity of citizens, the generation of tax revenues, and enough public satisfaction to win re-election. Businesses depend on the government for stable sets of rules that are necessary for success. They often look to governments for protection against threats to their well-being and for assistance in competing with other businesses. In this new edition of Uneasy Partnership, Geoffrey Hale examines the interdependent relationship between Canadian governments and businesses, considering the political role of the government in the economy and what effect this has on the business environment. Hale provides an overview of the historical dimensions of Canada's political economy and relations between government and business, giving readers background to consider topics such as corporate power, the implications of Canada's economic structure, regional economic differences, and the role of interest groups in political and policy processes, among others. In a thoughtful and well-researched style, Hale lays out how the partnership between business and government in Canada is an uneasy one--and one whose capacity to adapt to ongoing changes is essential in an uncertain world."--
2004 AJN BOOK OF THE YEAR AWARD WINNER! An American Journal of Nursing 2004 Book of the Year! Arrhythmia Recognition: The Art of Interpretation uses hundreds of four-color graphics to communicate the complex topics related to arrhythmia recognition. The text focuses on the pathophysiological mechanisms involved in the formation and maintenance of complex arrhythmias and on their clinical recognition. Each rhythm strip provides a descriptive table outlining the various abnormalities in a logical, easy-to-follow sequence. In addition, there are analytical narratives outlining what providers should consider when approaching the strip. The tables and analytical narratives are intended to formulate functional interpretative skills to consider when approaching a complex arrhythmia in a clinical situation.
Each of this book's 32 essays discusses a chosen topic, at a level that is generally within that of a four-year degree course in Physics. The essays supplement (indeed sometimes correct) treatments usually given, or supplies reasoning that tends to fall through the cracks. The author uses his life long experience of tutorial teaching at Oxford to know what topics often need such discussion, for clarification, or for avoidance of common confusions. The book contains accounts of even-standard topics, accounts that offer an unusual emphasis, or a fresh insight, or more than customary rigour, or a cross-link to apparently unrelated material. The student (and their teachers) who really wants to understand physics will find this book indispensable. Often the outcome of tutorial discussion has been an understanding that lies a little to the side of what is presented in standard texts. Such understanding is presented here in the essays. The topics covered are diverse and have something useful to say across most areas of a physics degree.
Selden and Colvin show readers how to analyze customer data to understand how to get the most out of the most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
The author of Hitler’s Terror Weapons digs deep into the history of Nazi Germany’s atomic research and development, separating fact from fiction. What were Hitler’s fabled “miracle weapons” with which he promised to win the war for Germany at the last gasp? This book resolves the mystery and discusses the factors restraining Hitler from using them in Europe as Nazi Germany disintegrated. Here, too, is the conclusive evidence of Nazi-Japanese cooperation that convinced the Americans that no alternative existed but to strike preemptively against Japan as soon as the atomic bombs were ready. For the first time, hard facts are presented suggesting that it was not the United States but Hitler’s Third Reich, which built the world’s first nuclear reactor. And finally the controversy as to the role played in the Nazi atomic research by the Nobel Prize–winner professor Werner Heisenberg is settled once and for all.
The Battle of Jutland: At the end of May 1916, a chance encounter with Admiral Hipper's battlecruisers has enabled Beatty to lead the German Battle Fleet into the jaws of Jellicoe's greatly superior force, but darkness had allowed Admiral Scheer to extricate his ships from a potentially disastrous situation. Though inconclusive, at the Battle of Jutland the German Fleet suffered so much damage that it made no further attempt to challenge the Grand Fleet, and the British blockade remained unbroken. Captain Bennett has used sources previously unavailable to historians in his reconstruction of this controversial battle, including the papers of Vice-Admiral Harper explaining why his official record of the battle was not published until 1927, and the secret "Naval Staff Appreciation" of 1922 whose criticism were so scathing that it was never issued to the Fleet. Also included are numerous battle plans, photographs and an introduction by Bennett's son. 2006 is the 90th anniversary of the battle.
Word Frequencies in Written and Spoken English is a landmark volume in the development of vocabulary frequency studies. Whereas previous books have in general given frequency information about the written language only, this book provides information on both speech and writing. It not only gives information about the language as a whole, but also about the differences between spoken and written English, and between different spoken and written varieties of the language. The frequencies are derived from a wide ranging and up-to-date corpus of English: the British National Corpus, which was compiled from over 4,000 written texts and spoken transcriptions representing the present day language in the UK. The book is based on a new version of the corpus (available from 2001) providing more accurate grammatical information, which is essential (for example) for distinguishing words like leaves (noun) and leaves (verb) with different meanings. The book begins with a general introduction, explaining why such information is important and highlighting interesting linguistic findings that emerge from the statistical analysis of the British National Corpus vocabulary. It also contains twenty four 'interest boxes' which highlight and comment on different aspects of frequency - for example, the most common colour words in English in order of frequency, and a comparison of male words (e.g. man) and female words (e.g. woman) in terms of their frequency.
A pilot discusses his missions around the world as he chronicles his career with Britain’s Royal Air Force in the 1960s, ’70s, and ’80s. In 1961 Geoffrey Leeming achieved his boyhood ambition to become a RAF pilot. After a period as co-pilot on the tanker variant of the Valiant bomber, a sudden change of circumstances resulted in most of his subsequent service flying being as a helicopter pilot. The helicopter most in use at this time was the Whirlwind, a good aircraft but of limited performance and lacking the technical aids enjoyed by later types of helicopters. He next flew in the little-known Borneo Confrontation of the 1960s. Living in primitive jungle bases alongside loyal and friendly natives, the Whirlwind crews supported the land forces operating along the Indonesian border with long and hazardous flights over dense, frequently uncharted, jungle. Most of the Author’s remaining helicopter service was in the Search and Rescue role, firstly from RAF Lossiemouth, then from RAF Valley, flying in the mountains and over the surrounding seas of the Scottish Highlands and Snowdonia. Many lives were saved by Geoffrey and his crewmen in weather conditions frequently exceeding the safety limits in which they were supposed to operate. His final postings were as an instructor and as commander of the Search and Rescue Training Unit at Valley. This period culminated in his traumatic involvement in the immediate aftermath of the explosion of the Pan Am airliner over Lockerbie. From Borneo to Lockerbie is an exciting flying memoir enhanced by the Author's natural modesty.
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