Newnes Electronics Toolkit brings together fundamental facts, concepts, and applications of electronic components and circuits, and presents them in a clear, concise, and unambiguous format, to provide a reference book for engineers. The book contains 10 chapters that discuss the following concepts: resistors, capacitors, inductors, semiconductors, circuit concepts, electromagnetic compatibility, sound, light, heat, and connections. The engineer's job does not end when the circuit diagram is completed; the design for the manufacturing process is just as important if volume production is to be undertaken. The task of component selection and second or even third sourcing of alternative components is an essential part of the design process. This book attempts to assist the engineer with the component sourcing process by the inclusion of tables which present the electrical and mechanical parameters of electronic components which have evolved to be "industry standard" devices. The tables are in a format where the parameters of components from different manufacturers may be compared easily and a decision made as to their suitability for the engineer's circuit.
The cultures of Nubia built the earliest cities, states, and empires of inner Africa, but they remain relatively poorly known outside their modern descendants and the community of archaeologists, historians, and art historians researching them. The earliest archaeological work in Nubia was motivated by the region's role as neighbor, trade partner, and enemy of ancient Egypt. Increasingly, however, ancient Nile-based Nubian cultures are recognized in their own right as the earliest complex societies in inner Africa. As agro-pastoral cultures, Nubian settlement, economy, political organization, and religious ideologies were often organized differently from those of the urban, bureaucratic, and predominantly agricultural states of Egypt and the ancient Near East. Nubian societies are thus of great interest in comparative study, and are also recognized for their broader impact on the histories of the eastern Mediterranean and the Near East. The Oxford Handbook of Ancient Nubia brings together chapters by an international group of scholars on a wide variety of topics that relate to the history and archaeology of the region. After important introductory chapters on the history of research in Nubia and on its climate and physical environment, the largest part of the volume focuses on the sequence of cultures that lead almost to the present day. Several cross-cutting themes are woven through these chapters, including essays on desert cultures and on Nubians in Egypt. Eleven final chapters synthesize subjects across all historical phases, including gender and the body, economy and trade, landscape archaeology, iron working, and stone quarrying.
The Green Man has many facets, many dimensions. He peers through his leaf mask in hundreds of church misericords and stone carvings. His innate link with the changing seasons and fertility is revealed in the medieval poem Sir Gawain and the Green Knight and in summer folk customs such as Jack in the Green, the Castleton Garland and the Burry Man. Perhaps he even lurks in the legendary hero of the Greenwood, Robin Hood. The Authors have been running summer schools and courses on the Green Man for many years, and in this fascinating study they discuss his significance in medival times and explore the modern development of the concept of the Green Man. The book also contains a detailed gazetteer of over 200 sites, featuring almost 1000 carvings (many photographed by Felicity Howlett).
I won't lie to you, fatherhood isn't easy like motherhood' Homer Simpson Fathers come in many guises - wise or silly, strict or kind. They can make you laugh and they can make you cringe. They can drive you home and they can drive you mad ... In Just Like Dad Says, wise and witty words from the likes of Billy Connolly, Jerry Seinfeld, Spike Milligan and Homer Simpson cover everything from the joy of being a new dad to waving kids off as they - finally - leave home. Old and new, laugh-out-loud funny or wickedly dry, Just Like Dad Says is the best ever collection of quotes by and about Dad. 'My father only hit me once - but he used a Volvo' Bob Monkhouse 'Even very young children need to be informed about dying. Explain the concept of death very carefully to your child. This will make threatening him with it much more effective' P.J. O'Rourke
Bridging the industry divide between the technical expertise of engineers and the aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry. Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry’s future. Makes a link between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developments Gives a historical analysis of past successes and failures in order to identify future competitive advantage opportunities Supplies detailed case studies of supply chain disconnects and the impact these have on industry risk and profitability Brings together technological detail with analysis of what is and is not commercially important, from the implications of energy and environmental networks to the technical details of wireless network hardware.
Terry Wogan couldn't have written a better introduction had he been alive today. I think it might have been penned with a tear in his eye and a crystal ball on the table, the one he used on a regular basis to tell my future, as you'll soon discover. What he couldn't know is that I would write and publish this book. Most of my friends say they will buy a copy so that should boost the bank balance by about a tenner, if I'm lucky, which I have been during most of my life, and that theme, plus a deep love of music, permeates this tome throughout. I wouldn't say it's a rags to riches story but I can still hardly believe that a little lad from the back streets of Manchester could have had the fun journey I have enjoyed. I hope you'll travel with me through childhood and teens to the Swinging Sixties in London and Manchester, where I briefly found employment as a schoolteacher and civil servant, through my time as a singer/songwriter/record producer and pop star in Norway (Oh yes I was!). From the seventies onward the BBC was my main focus as a producer with thirty years before the mast on the Good Ship Radio Two working with some of the all-time great broadcasters like Jack Jackson, Simon Bates, Sir Terry Wogan, Jimmy Young, David Hamilton, Kenny Everett, Wally Whyton, Anne Robinson, Michael Aspel and Ken Bruce. The cream on the top during those years was meeting my heroes Gene Vincent, Jerry Lee Lewis, Johnny Cash, The Crickets, John D Loudermilk, Neil Sedaka and Roy Rogers. Did I mention The Beatles? The great northern city of Manchester was an education, an inspiration, an introduction to my two great passions - music and sport - and a springboard to explore the wider world, which I did on many occasions from a very young age, being regularly parcelled off to stay with relatives in Yorkshire, and once to friends on the Isle of Man. All this before the age of twelve when I took matters into my own hands and began a love affair with Vienna and Austria by taking part in a student exchange programme every year until I was 18. Maybe my parents were relieved to be rid of me for a period of time – this is not a misery memoir, but things were less than easy. And I certainly enjoyed my holiday visits away from home. It was always a great adventure, which is how most of my life has been ever since. In January 2020, I made one New Year's resolution, to start writing this book. I started compiling and collating dates to bring the memories into focus, and as I did, I realised... It all started with a bass guitar. A Fender Precision Bass, to be exact, about which I knew nothing at the time I bought it, but which put me on a trajectory to a life-long involvement with popular music and the rarefied atmosphere of stars and celebrity. I could have called this book "All About That Bass" but Meghan Trainor beat me to it! So it became "Easily Led And Hard On His Shoes" which were a couple of the many things my mother used to call me, the first for being a little naïve and credulous and the second for my inability to resist kicking anything in the street, be it a stone, a stick or a tin can. She also told me I had a mind like a butterfly. So let's focus, shall we, and get on with the story?
In this book, Geoff Hill demonstrates modern software and hardware being applied to the processes behind loudspeaker design and modelling. Modern computing power has progressed to the point that such analyses are now practical for any interested individual or small company. Loudspeaker Modelling and Design: A Practical Introduction examines the process from initial concept through specifications and theoretical simulations and onto detailed design. It demonstrates the processes of design and specification, by using detailed simulations of a loudspeaker driver; sufficient to give re-assurance that a design is practical and will perform as expected.This book brings together many different strands of modelling from electro-magnetic through to mechanical and acoustic, without getting bogged down in theoretical discussions and arguments. This practice-based book shows the techniques used in designing modern loudspeakers and transducers.
This is the first point of reference for the communications industries. It offers an introduction to a wide range of topics and concepts encountered in the field of communications technology. Whether you are looking for a simple explanation, or need to go into a subject in more depth, the Communications Technology Handbook provides all the information you need in one single volume. This second edition has been updated to include the latest technology including: Video on Demand Wire-less Distribution systems High speed data transmission over telephone lines Smart cards and batteries Global positioning Systems The contents are ordered initially by communications systems. This is followed by an introduction to each topic and goes on to provide more detailed information in alphabetical order. Every section contains an explanation of common terminology, and further references are provided. This approach offers flexible access to information for a variety of readers. Those who know little about communications professionals, the book constitutes a handy reference source and a way of finding out about related technologies. The book addresses an international audience by referring to all systems and standards throughout. This book has been revised to include new sections on: * Video on demand * Wire-less distribution systems * High speed data transmission over telephone lines * Smart cards * Global positioning systems * provides a basic understanding of a wide range of topics * offers a flexible approach for beginners and specialists alike * addresses an international audience by referring to all systems and standards throughout
The book neatly illuminates a forgotten history of female chemists — and this is not an overstatement. It contains a multitude of names, events and socio-economic interactions in the pursuit of women's education and professional emancipation that are guaranteed to contain stories that readers will not have heard before … It is easily a dip-in and dip-out type of read, allowing simple navigation to specific areas of Britain, disciplines and professions … Besides highlighting the women who fought against an inherently male-dominated system and celebrating their supporters, this book also examines the events and the history surrounding their lives and endeavours. It pays particular note to the nations of the British Isles and gives equal contribution to those lost in history as to those names we are all so familiar with. A fantastic resource that has been excellently researched, I am sure it will remain an ageless tribute and reference work.'Education in ChemistryHistorically, British chemistry has been perceived as a solely male endeavour. However, this perception is untrue: the allure of chemistry has attracted British women for centuries past. In this new book, the authors trace the story of women's fascination with chemistry back to the amateur women chemists of the late 1500s. From the 1880s, pioneering academic girls' schools provided the knowledge base and enthusiasm to enable their graduates to enter chemistry degree programs at university. The ensuing stream of women chemistry graduates made interesting and significant contributions to their fields, yet they have been absent from the historical record.In addition to the broad picture, the authors focus upon the life and contributions of some of the individual women chemists who were determined to survive and flourish in their chosen field. From secondary school to university to industry, some of the women chemists expressed their sentiments and enthusiasm in chemistry verse. Examples of their poetic efforts are sprinkled throughout to give a unifying theme from grade school to university and industrial employment. This book provides a well-researched glimpse into the forgotten world of British women in chemistry up to the 1930s and 1940s.
Innocent young women, a sadistic serial killing duo and … the true story as revealed by the lead detective. Australia’s most prolific serial sexual killers met in prison. They were a complete contrast: Christopher Worrell, the charismatic psychopathic youngster; and James Miller, the older and socially awkward loner. For Miller, it was love at first sight. They developed an ominous sexual bond – proving that opposites can attract – and then kill. Once free, the inseparable tag team slayed as many people as notorious Australian serial killer Ivan Milat. Whereas Milat took a year to murder seven victims, the duo achieved the same in seven short weeks… the last four killed in only six days. The frenzied carnage only stopped when Worrell died in a car accident. So ended the life of Australia’s own BTK. Like America’s Dennis Radar, Worrell bound, tortured and killed – because he could. Revealed for the first time is the full account of the victims, the serial killers and the lead detective, a relentless investigator who broke the silence of the surviving murderer, the only person who knew the full truth... But was Miller's truth the whole truth and nothing but the truth?
Handbook of Small Animal MRI will help you make the most of one of the greatest advancements in veterinary practice in recent years, magnetic resonance imaging. Those using the services of mobile scanners dedicated to veterinary use, as well as those in practices with their own MRI machine, will benefit from this book. It provides a clear and comprehensive account of how this important diagnostic tool works. In addition this easy reference handbook provides guidance on the interpretation of images of common clinical conditions. The book includes: • An overview of the basic principles, explaining exactly how and why MRI works and how images are produced • Easy-to-understand diagrams to explain the theory of MRI • Safety procedures • A Glossary of terms • Over 100 annotated images of MRI scans to aid diagnosis • An additional atlas of normal anatomy for MRI interpretation Written by two pioneering experts in the field with a combined experience of over 20,000 MRI studies of veterinary patients. Suitable for small animal veterinarians and veterinary students. Ian Elliott trained as a Radiographer and first became involved with MRI in late 1980s. He has worked exclusively in MRI since 1991 and, following an extensive spell scanning human patients, helped pioneer the use of the technique in veterinary practice. Ian has been involved exclusively in veterinary MRI since 2000 and has scanned many thousands of cases during this time. He currently works for Burgess Diagnostics providing MRI services to veterinary surgeons throughout UK and Ireland. Geoff Skerritt is an RCVS Recognised Specialist in Veterinary Neurology, Diplomate of the European College of Veterinary Neurology and former President of the ECVN. In 1997 Geoff was one of the founders of VetMRI, the first mobile veterinary MRI facility in Europe. He is the founder and director of ChesterGates Animal Referral Hospital, a leading multi-discipline veterinary referral centre in the UK.
A collection of 10,000 side-splitting one-line jokes arranged in categories from bestselling humour editor Geoff Tibballs. 'Is my wife dissatisfied with my body? A small part of me says yes.' 'Letting the cat out of the bag is a whole lot easier than putting it back in.' 'I read somewhere that 26 is too old to still live with your parents. It was on a note, in my room.
The Rough Guide to Videogames is the ultimate guide to the world’s most addictive pastime. Both a nostalgic look at the past and a celebration of the latest in joystick-wrecking wonders, this book covers the full story from the first arcade machines to the latest digital delights. Easy access to 75 of the greatest games of all time, from Civilization and Pro Evolution Soccer to We Love Katamari and World of Warcraft. The guide profiles the stories behind the software giants, famous creators and the world’s favourite characters, including Mario, Lara Croft and Sonic the Hedgehog. All the gadgets and devices for consoles, hand-helds, phones and PCs are explored as well as the wider world of gaming, from websites and movies to books.
With over 10,000 entries, arranged by topic and fully indexed, here is a giant new collection of witticisms and wisecracks for the 21st century. If you're looking for a bon mot for an after-dinner talk, struggling to put the finishing touches to a wedding speech or just want to cheer yourself and your mates up, this fabulous fat book provides all you'll ever need. Entries range from insults, put-downs, gags and one-liners to homespun philosophy, witty proverbs, movie quotes and graffiti. Among the contributors featured are Woody Allen, Dave Barry, P. J. O'Rourke, Winston Churchill, Will Rogers, Jay Leno, P. G. Wodehouse, Bill Cosby, W. C. Fields, Oscar Wilde, Spike Milligan, Groucho Marx, George Bernard Shaw and many more. Never be stuck for a good line again! 'Always read something that will make you look good if you die in the middle of it.' P. J. O'Rourke 'I'm sure sex wouldn't be as rewarding as winning the World Cup. It's not that sex isn't good, but the World Cup is every four years and sex is not.' Ronaldo
The Invertebrate World of Australia’s Subtropical Rainforests is a comprehensive review of Australia’s Gondwanan rainforest invertebrate fauna, covering its taxonomy, distribution, biogeography, fossil history, plant community and insect–plant relationships. This is the first work to document the invertebrate diversity of this biologically important region, as well as explain the uniqueness and importance of the organisms. This book examines invertebrates within the context of the plant world that they are dependent on and offers an understanding of Australia’s outstanding (but still largely unknown) subtropical rainforests. All major, and many minor, invertebrate taxa are described and the book includes a section of colour photos of distinctive species. There is also a strong emphasis on plant and habitat associations and fragmentation impacts, as well as a focus on the regionally inclusive Gondwana Rainforests (Central Eastern Rainforest Reserves of Australia) World Heritage Area. The Invertebrate World of Australia’s Subtropical Rainforests will be of value to professional biologists and ecologists, as well as amateur entomologists and naturalists in Australia and abroad.
Pop Culture Goes to War, by Geoff Martin and Erin Steuter, explores the persistence of and opposition to militarism in American life. It provides a comprehensive overview of the role of toys, video games, music, television and movies in supporting contemporary militarism. Resistance to militarism is highlighted through the traditional mediums of music and movies, and increasingly through the arts, 'culture jamming,' and the satire of The Daily Show, The Onion, The Simpsons, The Colbert Report, and South Park.
Geography as a subject covers a very wide range of topics, and the concepts are constantly being updated and revised. Dictionary if Geography , designed to aid understanding of a sometimes complex field, is an A-Z guide to key geographical terms. Each entry begins with a clear, one-sentence definition and is then developed in line with the relative importance of the concept covered, often through the use of worked examples and illustrations. Entries are carefully cross-referenced.
Geoff Thompson addresses multiple questions concerning Christian doctrine in an engaging narrative, beginning with an in-depth discussion of the origins of doctrine in the various catechetical, polemical and apologetic pressures that the church encountered as it sought to articulate and teach its confession of faith in Jesus Christ. In providing an overview of some of the classic and historically influential doctrinal projects, Thompson employs ten case studies that illustrate the overlapping influences of tradition and contexts-both ecclesial and cultural-on doctrinal discourse. Thompson takes the reader from those historical and paradigmatic case studies into some of the great contemporary debates about doctrine, including those which have been shaped by the critique of doctrine associated with the European Enlightenment as well as the challenges and contributions of theologians of the majority world. He pays particular attention to the influence that these diverse cultural, ecclesial, and academic contexts have had upon the shape and content of particular doctrines. This leads into an engagement with George Lindbeck's seminal The Nature of Doctrine, as well as the more recent proposals of Kevin Vanhoozer and Christine Helmer. This guide concludes by developing the idea of a Christian social imaginary as the framework for holding together doctrine, practice, truth, diversity, and context.
Steven Spalding has a secret: an anarchic, wise-cracking alter-ego named Eric Dombey. As Eric, Steven can be the man he longs to be; sharp, rude, funny and clever. But when he starts losing control, when the boundaries between reality and fiction start to blur – there are alarming (and hilarious) consequences. Wild, wacky, thoughtful, disturbing and very, very funny, this book will make you think twice. And laugh your head off. What the critics said: “When alter-ego Eric lets loose it is laugh-a-minute stuff. Concise, witty and very funny.” "Witty, irreverent, satirical, outrageous." "An absolutely splendid and entertaining book.” "Cunningly plotted ... fiendishly twisted." “Very entertaining. A clever and unpredictable novel.” “Stiletto-sharp. An accomplished debut.” “Deceptively casual, casually deceitful. Satirical, eccentric, compassionate, Telling Stories is a delight.” “A rambunctious, punning read.” “Carefully constructed, consistently comical.” WINNER OF THE REED / NORTH & SOUTH FICTION AWARD Buy Telling Stories today, because you could do with a laugh.
He dribbles a lot and the opposition doesn't like it - you can see it all over their faces' - Ron Atkinson 'Rugby is a good occasion for keeping thirty bullies far from the city centre' - Oscar Wilde Whether over the moon or sick as a parrot, sportsmen and women can invariably be relied upon to come out with a humorous quote...even if it's not always intentional. The Bowler's Holding, The Batsman's Willey provides the definitive collection of sporting wit, from participants and observers alike. The book covers the full gamut of the sports spectrum and provides over 4,000 side-splittingly funny quotes - some examples of incisive sporting wit, others inadvertent howlers never to be forgotten; ranging from the cutting remarks of Brian Clough and Muhammad Ali to the studied observations of John Arlott and the hilarious gaffes of Murray Walker. The Bowler's Holding, The Batsman's Willey is an absolute must for any sports fan.
Elusive, subtle and atmospheric, Lost in Translation was one of the indie hits of 2004, earning widespread critical praise, awards and success at the box office. But what was the basis of its appeal and how exactly is the film marked as a distinctly independent work? This book, by a leading authority on contemporary American indie cinema, provides an in-depth analysis of the balance of more and less mainstream qualities offered by the film at all levels, from industrial factors such as funding, marketing and release strategy to formal qualities such as its low-key narrative structure and the impressionistic use of imagery and music. Other issues examined in detail include the role of stardom, particularly the role of Bill Murray, the distinctive 'auteur' contribution made by writer-director Sofia Coppola and the film's ambiguous relationship with the romantic comedy genre. Textual and industrial analysis is also supplemented by consideration of online responses to the film that offer insights into the various ways in which it was either appreciated or rejected by viewers.Key Features* A unique attempt to pin down the precise nature of the film and its appeal toviewers* A major contribution to our understanding of the contemporary American indie film landscape* Written by a leading authority on American indie film
Third Generation (3G) wireless networks are in the works in Europe and Asia, and 2.5G networks that incorporate some 3G features are being rolled out in the United States Hands-on guide to integrating cell phone or PDA/portable PC products with present and future wireless network hardware Addresses topics such as quality of service (QoS) and service level agreements (SLAs) from a wireless perspective Presents an in-depth review of both handset and network hardware and software
Magical Images: A Handbook of Stereo Photography provides both practical and theoretical understanding of stereoscopic imaging, primarily via photographic techniques, both film and digital. The book is in 3 parts Part 1 consists of fifteen chapters primarily devoted to the practical aspects of three-dimensional photography and imaging. This part of the book deals with the capture, processing and viewing of stereo images. Part 2 comprises six chapters in which the theoretical principles of the subject are analyzed in detail, to emphasize how different variables can affect the quality of stereoscopic images. Part 3 is made up of fourteen supplements which contain further technical information on various features of stereo photography, both theoretical and practical! The book also contains a number of stereoscopic images taken by the author purely for readers to enjoy!
This book consists of edited conversations between DPs, Gaffers, their crew and equipment suppliers. ... These pages cover the period November 1996 to November 2001"--p. 1.
This book presents a broad history of Iraq, from the earliest times to the present, with particular attention to the emergence of modern Iraq in the twentieth century, the power struggles that led to the rise of Saddam Hussein, and recent events such as the Iran-Iraq war, the 1990-91 Gulf crisis, and the continuing depiction of Iraq as a 'pariah' nation. Detailed information is included, much of it unsympathetic to western propaganda, to encourage a deeper understanding and a deeper ethical perception of the 'Iraq Question'.
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Communications Systems (1999) examines various communications systems using satellites, and includes much information on coding and modulation systems such as MOBIC, digital SNG systems, mobile phones, MPEG, MPEG4 capabilities and Hypermedia, the Grand Alliance TV systems, MUSE and how it is used in Japan, the European and North American Digital Video Broadcasting Systems, MMDS and Digital Audio Broadcasting. It explores the rapid convergence occurring between satellite and terrestrial services. It provides a solid base of principles, including mathematics where necessary, to explain the developments which have taken place within these industries.
Your Life, Your Planet is the toolkit that you need to nurture yourself — and the environment that nurtures you. It is full of tips that will help you to reduce your environmental footprint and enjoy a healthier and more satisfying life. A century and more of incredible growth and consumerism has dangerously damaged our environment, and has taught us that we ultimately depend on each other and the natural systems that provide our air, water, food, shelter and clothing. Unless we take personal responsibility and look after ourselves, each other and the natural world in a balanced and harmonious manner, the situation has little chance of improving. In order to tackle issues such as carbon emissions, our fossil fuel dependency, species loss, plastic and other pollution we need to actively engage with the people and the world around us and address the habitual way we seek convenience and ease. In doing this this, we will not only reduce our environmental footprint but also take the first steps toward converting our homes from centres of rampant consumption to hubs of environmentally-friendly production.
This new text, which includes chapters by major UK academics and consultants who are specialists in the reward management field, is the first to adopt a critical and theoretical approach to these changes in reward systems.
In late 19th century England, Oscar Wilde popularized aestheticism, also known as art-for-art’s-sake – the idea that art, that beauty, should not be a vehicle for morality or truth, but an end in-and-of-itself. Rothko and Jackson Pollock enthroned the idea, creating paintings that are barely graded panels of color or wild splashes. Today, pop culture is aestheticism’s true heir, from the perfect charismatic emptiness of Ocean’s Eleven to the hyper-choreographed essentially balletic movements in the best martial arts movies. But aestheticism has a dark core, one that Social Justice Activists are now gathering to combat, revealing the damaging ideology reflected in or concealed by our most beloved pop culture icons. Taking Bryan Fuller’s television version of Hannibal “The Cannibal” Lecter as its main text – and taking Žižek-style illustrative detours into Malcolm in the Middle, Dark Knight Rises, Harry Potter, Interview with a Vampire, Dexter and more – this book marshals Walter Pater, Camille Paglia, Nietzsche, the Marquis de Sade, Kant and Plato, as well as Dante, Shakespeare, Milton, Blake, Baudelaire, Beckett, Wallace Stevens and David Mamet to argue that Fuller’s show is a deceptively brilliant advance of aestheticism, both in form and content – one that investigates how deeply art-for-art’s-sake, and those of us who consciously or unconsciously worship at its teat, are necessarily entwined with evil.
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
A “profusely illustrated” and “impressively informative” look at the end of the steam locomotive era on one of UK’s Big Four railway lines (Midwest Book Review). After the Second War, Britain’s railways were rundown and worn out, requiring massive investment and modernization. The Big Four railway companies were nationalized from 1948, and the newly formed British Railways embarked on a program of building new Standard steam locomotives to replace older types. These started to come on stream from 1951. This program was superseded by the 1955 scheme to dieselize and electrify many lines and so the last loco of the Standard types was built in 1960 and the steam locomotives had been swept entirely from the BR network by 1968. This series of books, The Geoff Plumb Collection, is a photographic account of those last few years of the steam locomotives, their decline and replacement during the transition years. Each book covers one of the former Big Four, the Southern Railway, London Midland & Scottish Railway, Great Western Railway and London & North Eastern Railway, including some pictures of the Scottish lines of the LMS and LNER. Though not a complete history of the railways, the books bring a sense of occasion to the last run of a locomotive type or a stretch of line about to be closed down. Pictures are of the highest quality that could be produced with the equipment then available, but they do reflect real life and real times. In simple terms, a look at a period not so long ago but now gone forever. “An evocative collection of views of the twilight of BR steam.” —Railway Modeller
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management." —David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of launching any form of new business or product should read Geoff's book from cover to cover. Thus forewarned they should be able to avoid the worst pitfalls and, more importantly, be in a position to develop a valuable business asset." —Mark Platts-Mills QC, Barrister practicing in trade marks at 8 New Square, Lincoln's Inn Intellectual property is one of the most valuable assets of all brand owners, and separates them from their competition in local, national and global markets. Damage to brands can have a deadly impact on a company's bottom line. Despite this, few brand owners really understand how to identify, get maximum value from and properly protect their IP rights. Covering all aspects of rights protection in business—including copyright, designs trade marks, database right and domain names—Logos and No Gos is your complete guide for negotiating the minefield of IP in business. With the help of expert Geoff Steward, you will learn how to design and implement a strategy to fully protect your brand rights—and avoid inadvertently infringing those of others. Logos and No Gos is a plain English guide to identifying and managing the IP in brands. It's all you need to understand and make the most of: Trade marks Copyright Database rights Designs Domain names Employment contracts Contractors Licensing Assignments Franchising
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
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