How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
This book studies negotiations of gender politics in the process of nation formation in the aftermath of the Partition. One of the most traumatic events in South Asian history, the Partition forms the basis of numerous literary and cinematic interpretations. Drawing on Hindi, English, Urdu and Punjabi fiction, it shows how gender is irrevocably woven into the idea of the nation and the politics of it. It focuses on the works of Saadat Hasan Manto, Rajinder Singh Bedi, Ismat Chughtai, Yashpal, Khushwant Singh, Abdullah Hussein, Mumtaz Shah Nawaz and Attia Hosain to delve into the horrors of the Partition, toward women in particular, and their representations in literary and cinematic imaginations. As an important contribution to the study of the Partition of India, this volume will be of great interest to scholars and researchers of literature, culture studies, film studies, politics, gender studies and South Asian studies. .
This book discusses state-of-the-art stochastic optimization algorithms for distributed machine learning and analyzes their convergence speed. The book first introduces stochastic gradient descent (SGD) and its distributed version, synchronous SGD, where the task of computing gradients is divided across several worker nodes. The author discusses several algorithms that improve the scalability and communication efficiency of synchronous SGD, such as asynchronous SGD, local-update SGD, quantized and sparsified SGD, and decentralized SGD. For each of these algorithms, the book analyzes its error versus iterations convergence, and the runtime spent per iteration. The author shows that each of these strategies to reduce communication or synchronization delays encounters a fundamental trade-off between error and runtime.
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
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