Gary Sarnoff's Books

The Columbia History of American Television

By: Gary Edgerton

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The Columbia History of American Television

By: Gary Edgerton

Television is a form of media without equal. It has revolutionized the way we learn about and communicate with the world and has reinvented the way we experience ourselves and others. More than just cheap entertainment, TV is an undeniable component of our culture and contains many clues to who we are, what we value, and where we might be headed in the future. Media historian Gary R. Edgerton follows the technological developments and increasing cultural relevance of TV from its prehistory (before 1947) to the Network Era (1948-1975) and the Cable Era (1976-1994). He begins with the laying of the first telegraph line in 1844, which gave rise to the idea that images and sounds could be transmitted over long distances. He then considers the remodeling of television's look and purpose during World War II; the gender, racial, and ethnic components of its early broadcasts and audiences; its transformation of postwar America; and its function in the political life of the country. He talks of the birth of prime time and cable, the influence of innovators like Sylvester "Pat" Weaver, Roone Arledge, and Ted Turner, as well as television's entrance into the international market, describing the ascent of such programs as Dallas and The Cosby Show, and the impact these exports have had on transmitting American culture abroad. Edgerton concludes with a discerning look at our current Digital Era (1995-present) and the new forms of instantaneous communication that continue to change America's social, political, and economic landscape. Richly researched and engaging, Edgerton's history tracks television's growth into a convergent technology, a global industry, a social catalyst, a viable art form, and a complex and dynamic reflection of the American mind and character. It took only ten years for television to penetrate thirty-five million households, and by 1983, the average home kept their set on for more than seven hours a day. The Columbia History of American Television illuminates our complex relationship with this singular medium and provides historical and critical knowledge for understanding TV as a technology, an industry, an art form, and an institutional force.

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512

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Columbia University Press

Published Date

ISBN 10

023151218X

ISBN 13

9780231512183

Early FM Radio

Incremental Technology in Twentieth-Century America

By: Gary L. Frost

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Early FM Radio

Incremental Technology in Twentieth-Century America

By: Gary L. Frost

The commonly accepted history of FM radio is one of the twentieth century’s iconic sagas of invention, heroism, and tragedy. Edwin Howard Armstrong created a system of wideband frequency-modulation radio in 1933. The Radio Corporation of America (RCA), convinced that Armstrong’s system threatened its AM empire, failed to develop the new technology and refused to pay Armstrong royalties. Armstrong sued the company at great personal cost. He died despondent, exhausted, and broke. But this account, according to Gary L. Frost, ignores the contributions of scores of other individuals who were involved in the decades-long struggle to realize the potential of FM radio. The first scholar to fully examine recently uncovered evidence from the Armstrong v. RCA lawsuit, Frost offers a thorough revision of the FM story. Frost’s balanced, contextualized approach provides a much-needed corrective to previous accounts. Navigating deftly through the details of a complicated story, he examines the motivations and interactions of the three communities most intimately involved in the development of the technology—Progressive-era amateur radio operators, RCA and Westinghouse engineers, and early FM broadcasters. In the process, Frost demonstrates the tension between competition and collaboration that goes hand in hand with the emergence and refinement of new technologies. Frost's study reconsiders both the social construction of FM radio and the process of technological evolution. Historians of technology, communication, and media will welcome this important reexamination of the canonic story of early FM radio.

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207

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JHU Press

Published Date

ISBN 10

0801899133

ISBN 13

9780801899133

Center Stage

Media and the Performance of American Politics

By: Gary C. Woodward

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Center Stage

Media and the Performance of American Politics

By: Gary C. Woodward

Center Stage Media and the Performance of American Politicstimely and accessibleexamines political and mediated discourse as forms of representational theater and explores how American civic culture is variously enriched and diminished by the ways practitioners and journalists organize narratives about our civic life. Chapters cover a range of contexts such as the presidency, Congress and the courts, foreign news reporting, and political art. The text concludes with ways to open up additional pathways for imagining our national life, ranging from Internet-supported activism to innovative uses of documentary film.

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236

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0742535657

ISBN 13

9780742535657

Unfair to Genius

The Strange and Litigious Career of Ira B. Arnstein

By: Gary Rosen

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Unfair to Genius

The Strange and Litigious Career of Ira B. Arnstein

By: Gary Rosen

The long and tortured career of Ira B. Arnstein, "the unrivaled king of copyright infringement plaintiffs," opens a curious window into the evolution of copyright law in the United States. As Gary A. Rosen shows in this frequently funny and always entertaining history, the litigious Arnstein was a trenchant observer and most improbable participant in the transformation of not just copyright, but of American popular music itself. A musical prodigy in the late nineteenth century, Arnstein performed as a boy soprano at the famous 1893 "White City" exhibition in Chicago. He grew up to be a composer of moderate accomplishment, but by the mid-1920s his fortunes had reversed in the face of changing tastes and times. Embittered and confused, he became convinced that he was the victim of a conspiracy to steal his music and set out on a three-decade-long campaign to prove it, suing most of the major players in the popular music industry of his day. Although Arnstein never won a case, Rosen shows that the decisions rendered ultimately defined some of the basic parameters of copyright law. His most consequential case, against a dumbfounded Cole Porter, established precedents that have provided the foundation for successful suits against George Harrison, Michael Bolton, and many others. Unfair to Genius alternates the stories of Arnstein and a colorful cast of supporting characters with a fascinating account of the economic, technological, and legal forces of the first half of the twentieth century that shifted the balance of power from the mercenary music publishers of Tin Pan Alley to the composers and lyricists who wrote the Great American Songbook.

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324

Publisher

Oxford University Press

Published Date

ISBN 10

0199838313

ISBN 13

9780199838318

Bing Crosby

A Pocketful of Dreams - The Early Years 1903 - 1940

By: Gary Giddins

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Bing Crosby

A Pocketful of Dreams - The Early Years 1903 - 1940

By: Gary Giddins

From Bing Crosby's early days in college minstrel shows and vaudeville, to his first hit recordings, from his 11 year triumph as star of America's most popular radio show, to his first success in Hollywood, Gary Giddins provides a detailed study of the rise of this American star.

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426

Publisher

Back Bay Books

Published Date

ISBN 10

0316091561

ISBN 13

9780316091565

For Women Only!

Your Guide to Health Empowerment

By: Gary Null,Barbara Seaman

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For Women Only!

Your Guide to Health Empowerment

By: Gary Null,Barbara Seaman

Both a reference work and a health guide, 'For Women Only!' joins together hands-on advice from the country's leading alternative health practitioners with essays, interviews and commentary by leading thinkers, activists, writers, doctors and sociologists. Contributors include the Boston Women's Health Book Collective, Phyllis Chesler, Angela Davis, Charlotte Perkins Gilman, the National Black Women's Health Project, Gloria Steinem, Sojourner Truth and Naomi Wolf, among many others.

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1622

Publisher

Seven Stories Press

Published Date

ISBN 10

1583222782

ISBN 13

9781583222782

Women's Health Solutions

By: Gary Null

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Women's Health Solutions

By: Gary Null

In each of its thirty-eight chapters, this encyclopedia includes a thorough discussion of each health problem and the recommended preventions and treatments, emphasizing tried and proven alternative approaches from acupunture and Ayurveda to Chinese medicine and Hellerwork, to Reiki and yoga techniques. Complemented by a resource guide and tips on how to select an alternative health practitioner, the unconventional approaches found in Women’s Health Solutions are bound to empower women to take their health into their own hands.

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614

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Seven Stories Press

Published Date

ISBN 10

1609803272

ISBN 13

9781609803278

Accounting History and the Rise of Civilization, Volume II

By: Gary Giroux

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Accounting History and the Rise of Civilization, Volume II

By: Gary Giroux

Accounting history continues in Volume 2 with six chapters, four supplements, plus conclusions. Chapters 1 to 3 of the second volume cover specialty topics, specifically auditing, taxes, and government accounting. Chapters 4 to 6 march along from the New Deal to beyond the mortgage meltdown and Great Recession. Supplements include audit opinions (the audit reports written for the annual financial audits), the scandals and corruption associated with accounting fraud, the formal standard setting process creating generally accepted accounting principles (GAAP), and finally computer technology, a key component of the accounting profession—and civilization. The concept of accounting as a profession developed by the 19th century, as accounting-related services (bankruptcy, taxes, and auditing) became important enough to hire experts and separate businesses to support these functions. Soon, licensing was required. Auditing and tax proved to be major money-makers for accountants. Accounting firms became mammoth and global (especially the Big 4) providing audit, tax and consulting services to giant multinational corporations as well as smaller business, governments, nonprofits organizations, and individuals. The rest of the book covers accounting since the early 20th century, when accounting became increasingly sophisticated and important to the commercial and political worlds. The 1920 reverted to “free markets,” financial market manipulation and speculation, fueled by abundant credit precipitating a boom; then the Great Depression, followed by FDR’s New Deal. Chapter 5 covers most of the post-World War II period. Chapter 6 covers the bubbles and busts of the late-20th century and beyond, with particular attention to Enron. Conclusions summarize the last 10,000 years of accounting, its overall impact on civilization, and predictions for the future.

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274

Publisher

Business Expert Press

Published Date

ISBN 10

1631577948

ISBN 13

9781631577949

Business Scandals, Corruption, and Reform [2 volumes]

An Encyclopedia [2 volumes]

By: Gary Giroux

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Business Scandals, Corruption, and Reform [2 volumes]

An Encyclopedia [2 volumes]

By: Gary Giroux

Written by an expert on financial analysis and capitalism, this book describes the widespread corruption and specific scandals that have occurred throughout history when ethically-challenged innovators and greedy scoundrels are unable to resist the dark side of corruption. Since the dawn of civilization, corruption has had a perpetual impact on the world's economies. In the modern, technology-enabled, global economy, the effects of those who manipulate free-market capitalism for their own gains regardless of methodology continue to be a problem, despite reforms instituted to attempt to discourage the most blatant practices. Business Scandals, Corruption, and Reform: An Encyclopedia contains more than 300 entries that describe the myriad aspects of corruption, business scandals, and attempts at reform, providing not only detailed information about specific accounting scandals and earnings manipulation but also a broad examination of the entire history of business corruption throughout human civilization. Reviewing all the major scandals from tulip mania in the early 17th century to the subprime mortgage crisis of 2008 and beyond, the author illuminates how corrupt actors in business and the attempts to eliminate these types of abuses have been instrumental to the developing institutional framework of free-market capitalism.

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774

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Bloomsbury Publishing USA

Published Date

ISBN 13

9798216057185

Adventures of a Jazz Age Lawyer

Nathan Burkan and the Making of American Popular Culture

By: Gary A. Rosen

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Adventures of a Jazz Age Lawyer

Nathan Burkan and the Making of American Popular Culture

By: Gary A. Rosen

Adventures of a Jazz Age Lawyer is the lively story of legal giant Nathan Burkan, whose career encapsulated the coming of age of the institutions, archetypes, and attitudes that define American popular culture. With a client list that included Charlie Chaplin, Al Jolson, Frank Costello, Victor Herbert, Mae West, Gloria Morgan Vanderbilt, Arnold Rothstein, and Samuel Goldwyn, Burkan was “New York’s Spotlight Lawyer” for more than three decades. He was one of the principal authors of the epochal Copyright Act of 1909 and the guiding spirit behind the American Society of Composers, Authors, and Publishers (Ascap), which provided the first practical means for songwriters to collect royalties for public performances of their works, revolutionizing the music business and the sound of popular music. While the entertainment world adapted to the disruptive technologies of recorded sound, motion pictures, and broadcasting, Burkan’s groundbreaking work laid the legal foundation for the Great American Songbook and the Golden Age of Hollywood, and it continues to influence popular culture today. Gary A. Rosen tells stories of dramatic and uproarious courtroom confrontations, scandalous escapades of the rich and famous, and momentous clashes of powerful political, economic, and cultural forces. Out of these conflicts, the United States emerged as the world’s leading exporter of creative energy. Adventures of a Jazz Age Lawyer is an engaging look at the life of Nathan Burkan, a captivating history of entertainment and intellectual property law in the early twentieth century, and a rich source of new discoveries for anyone interested in the spirit of the Jazz Age.

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408

Publisher

University of California Press

Published Date

ISBN 10

0520297377

ISBN 13

9780520297371

Watching What We Watch

Prime-Time Television Through the Lens of Faith

By: Walter T. Davis, Jr.,Teresa Blythe,Gary Dreibelbis,Mark Scalese,Elizabeth Winslea

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Watching What We Watch

Prime-Time Television Through the Lens of Faith

By: Walter T. Davis, Jr.,Teresa Blythe,Gary Dreibelbis,Mark Scalese,Elizabeth Winslea

Offers counsel on how to address messages of popular culture as reflected on television today, explaining how to view programs in light of faith, values, and belief systems as a means of identifying appropriate broadcasts. Original.

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364

Publisher

Westminster John Knox Press

Published Date

ISBN 10

0664226965

ISBN 13

9780664226961

Person-Centered Health Records

Toward HealthePeople

By: Gary A. Christopherson

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Person-Centered Health Records

Toward HealthePeople

By: Gary A. Christopherson

Divided into three sections for easy use, including examples from person-centered systems already in place in the US Editors have brought together contributors from varied health care sectors in the United States and elsewhere—public and private, not-for-profit and for-profit

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316

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387232826

ISBN 13

9780387232829

Smokin' Rockets

The Romance of Technology in American Film, Radio and Television, 1945-1962

By: Patrick Lucanio,Gary Coville

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Smokin' Rockets

The Romance of Technology in American Film, Radio and Television, 1945-1962

By: Patrick Lucanio,Gary Coville

Science and technology had a significant influence on American culture and thought in the years immediately following World War II. The new wonders of science and the threat of the Soviet Union as a powerful new enemy made science fiction a popular genre in radio, television, and film. Mutant creatures spawned by radioactive energy and intergalactic dictators unleashing horrific weapons upon Earth were characteristic of science fiction at the time and served as warnings to the very real dangers posed by the atomic age. This work examines science and science fiction in American culture beginning in the year World War II ended and going to 1962, the year of John Glenn's orbital flight and the Cuban Missile Crisis. The radio work of Arch Oboler and the significance of his "Rocket from Manhattan," which aired only one month after the dropping of the first atomic bomb and asked serious questions about the use of atomic energy, are examined. Other topics are the conflict between the free world and the Communist world in the context of science fiction plot lines, the dangers of science as shown in films like Godzilla, Them!, The Day the Earth Stood Still, and radio and television programs, the flying saucer phenomenon and the treatment of such stories in the media (with special attention given to the 1956 documentary UFO), the changing and more positive depictions of scientists, television programs like Flash Gordon and Space Patrol, the shift in the balance of world power due to the successful launching of Sputnik I by the Russians in 1957, the "end of the world" theme in science fiction, and the American journey into space.

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274

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McFarland

Published Date

ISBN 10

078641233X

ISBN 13

9780786412334

Healthy Woman, Healthy Life

A Woman's Book of Healing

By: Gary Null

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Healthy Woman, Healthy Life

A Woman's Book of Healing

By: Gary Null

In Healthy Woman, Healthy Life Gary Null updates and expands the topic of the first edition to feature the latest clinical experience and published research on issues important to women of all ages. The revised edition contains nearly sixty chapters covering the foundations of women's holistic health, specific health concerns, and alternative health solutions. Topics range from diet, physical fitness, and home detoxification, to adolescent health, heart disease, and menopause. In addition, there are recipes for simple, healthy meals, and a guide providing contact information for the health practitioners profiled throughout the book. Among the new and/or significantly updated chapters are those exploring natural hormone replacement therapy, the roles of stress and depression, memory loss, Alzheimer's Disease, Parkinson's Disease, aging, hair, skin, weight, energy, pain, and vision. Also included are new wellness protocols for brain health, cancer, allergies, and diabetes, as well as new testimonials from patients who have benefited from various naturopathic treatments under the guidance of their physicians.

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902

Publisher

Seven Stories Press

Published Date

ISBN 10

1609806751

ISBN 13

9781609806750

Get Healthy Now!

With Gary Null

By: Gary Null

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Get Healthy Now!

With Gary Null

By: Gary Null

Updated and expanded paperback edition of Null's bestselling alternative health guide which has sold over 150,000 copies in hardback. Includes new chapters on: Addicition, Alzheimer's, Asthma, Attention Deficit Disorder, Cancer Treatments, Lupus and Parkinson's. 'Null demystifies sometimes-confusing alternative therapies with his clear language and straightforward recommendations. A must have reference for every healthy bookshelf.' - Vegetarian Times

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1044

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Seven Stories Press

Published Date

ISBN 10

1583220429

ISBN 13

9781583220429

Hoover's Handbook of Private Companies 2003

By: Gary Hoover,Hoover's Incorporated

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Hoover's Handbook of Private Companies 2003

By: Gary Hoover,Hoover's Incorporated

This manual examines 900 nonpublic US enterprises, including large industrial and service corporations like Milliken & Company and PricewaterhouseCoopers; hospitals and health-care organizations such as Blue Cross; charitable and membership organizations, including the Ford Foundation; mutual and co-operative organizations such as IGA; joint ventures such as Motiva; government-owned corporations such as the United States Postal Service; and major university systems, including The University of Texas System.

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794

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Hoover's

Published Date

ISBN 10

1573110841

ISBN 13

9781573110846

Be a Healthy Woman!

By: Gary Null

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Be a Healthy Woman!

By: Gary Null

Strong. Smart. Fit. Brave. Healthy. If any of these words fit you or the woman you want to be, join bestselling author Gary Null on a journey to improve women's health. From menstruation to menopause and beyond, this new compendium of health issues founded in holistic principles, updated from Null’s popular For Women Only! and Women’s Health Solutions, features the most up-to-date clinical experiences and published research, covering topics as diverse as physical fitness, depression, PMS, adolescent health, fibromyalgia, and menopause. Packed with patient stories, practitioner testimonials, and delicious recipes, Be a Healthy Woman! has everything you need to stay healthy.

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621

Publisher

Seven Stories Press

Published Date

ISBN 10

1583229973

ISBN 13

9781583229972

The Devil's Tickets

A Vengeful Wife, a Fatal Hand, and a New American Age

By: Gary M. Pomerantz

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The Devil's Tickets

A Vengeful Wife, a Fatal Hand, and a New American Age

By: Gary M. Pomerantz

Kansas City, 1929: Myrtle and Jack Bennett sit down with another couple for an evening of bridge. As the game intensifies, Myrtle complains that Jack is a “bum bridge player.” For such insubordination, he slaps her hard in front of their stunned guests and announces he is leaving. Moments later, sobbing, with a Colt .32 pistol in hand, Myrtle fires four shots, killing her husband. The Roaring 1920s inspired nationwide fads–flagpole sitting, marathon dancing, swimming-pool endurance floating. But of all the mad games that cheered Americans between the wars, the least likely was contract bridge. As the Barnum of the bridge craze, Ely Culbertson, a tuxedoed boulevardier with a Russian accent, used mystique, brilliance, and a certain madness to transform bridge from a social pastime into a cultural movement that made him rich and famous. In writings, in lectures, and on the radio, he used the Bennett killing to dramatize bridge as the battle of the sexes. Indeed, Myrtle Bennett’s murder trial became a sensation because it brought a beautiful housewife–and hints of her husband’s infidelity–from the bridge table into the national spotlight. James A. Reed, Myrtle’s high-powered lawyer and onetime Democratic presidential candidate, delivered soaring, tear-filled courtroom orations. As Reed waxed on about the sanctity of womanhood, he was secretly conducting an extramarital romance with a feminist trailblazer who lived next door. To the public, bridge symbolized tossing aside the ideals of the Puritans–who referred derisively to playing cards as “the Devil’s tickets”–and embracing the modern age. Ina time when such fearless women as Amelia Earhart, Dorothy Parker, and Marlene Dietrich were exalted for their boldness, Culbertson positioned his game as a challenge to all housebound women. At the bridge table, he insisted, a woman could be her husband’s equal, and more. In the gathering darkness of the Depression, Culbertson leveraged his own ballyhoo and naughty innuendo for all it was worth, maneuvering himself and his brilliant wife, Jo, his favorite bridge partner, into a media spectacle dubbed the Bridge Battle of the Century. Through these larger-than-life characters and the timeless partnership game they played, The Devil’s Tickets captures a uniquely colorful age and a tension in marriage that is eternal.

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330

Publisher

Crown

Published Date

ISBN 10

1400051630

ISBN 13

9781400051632

An All-consuming Century

Why Commercialism Won in Modern America

By: Gary S. Cross

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An All-consuming Century

Why Commercialism Won in Modern America

By: Gary S. Cross

The victory of consumerism in America was not a foregone conclusion. The United States has traditionally been home to the most aggressive and thoughtful critics of consumption such as Puritanism and Prohibition. This work offers a history of how market forces came to dominate American life.

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342

Publisher

Columbia University Press

Published Date

ISBN 10

0231113129

ISBN 13

9780231113120

Persuasion and Influence in American Life

Seventh Edition

By: Gary C. Woodward,Robert E. Denton, Jr.

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Persuasion and Influence in American Life

Seventh Edition

By: Gary C. Woodward,Robert E. Denton, Jr.

For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.

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461

Publisher

Waveland Press

Published Date

ISBN 10

1478615222

ISBN 13

9781478615224

Riding the Video Range

The Rise and Fall of the Western on Television

By: Gary A. Yoggy

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Riding the Video Range

The Rise and Fall of the Western on Television

By: Gary A. Yoggy

In June 1949, Hopalong Cassidy. Then Roy Rogers, the Lone Ranger, Zorro, Davy Crockett, the Cisco Kid, Matt Dillon, Bat Masterson, the Cartwrights, Hec Ramsey, Paladin ("Have Gun Will Travel")--no television genre has generated as many enduring characters as the Western. Gunsmoke, Death Valley Days, Bonanza, Maverick, and Wagon Train are just a few of the small-screen oaters that became instant classics. Then shows such as Lonesome Dove and The Young Riders updated and redefined the genre. The shows tended to fall into categories, such as "juvenile" Westerns, marshals and sheriffs, wagon trains and cattle drives, ranchers, antiheroes (bounty hunters, gamblers and hired guns), memorable pairs, Indians, single parent families (e.g., The Big Valley, The Rifleman and Bonanza), women, blacks, Asians and even spoofs. There are 85 television Westerns analyzed here--the characters, the stories and why the shows succeeded or failed. Many photographs, a bibliography and index complete the book.

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711

Publisher

McFarland

Published Date

ISBN 10

1476622248

ISBN 13

9781476622248

Principles of Marketing Engineering, 2nd Edition

By: Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn

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Principles of Marketing Engineering, 2nd Edition

By: Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

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287

Publisher

DecisionPro

Published Date

ISBN 10

0985764805

ISBN 13

9780985764807

The Endless End of Cinema

A History of Crisis and Survival in Hollywood

By: Gianluca Sergi,Gary Rydstrom

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The Endless End of Cinema

A History of Crisis and Survival in Hollywood

By: Gianluca Sergi,Gary Rydstrom

Film is dead! Three little words that have been heard around the world many times over the life of the cinema. Yet, some 120 years on, the old dog's ability to come up with new tricks and live another day remains as surprising and effective as ever. This book is an exploration of film's ability to escape its own 'The End' title card. It charts the history of cinema's development through a series of crises that could, should, ought to have 'ended' it. From its origins to Covid - via a series of unlikely friendships with sound, television and the internet - the book provides industry professionals, scholars and lovers of cinema with an informing and intriguing journey into the afterlife of cinema and back to the land of the living. It is also a rare collaboration between an Oscar-winning filmmaker and a film scholar, a chronicle of their attempt to bridge two worlds that have often looked at each other with as much curiosity as doubt, but that are bound by the deep love of cinema that they both share.

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145

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1501348566

ISBN 13

9781501348563

Packaged Pleasures

How Technology and Marketing Revolutionized Desire

By: Gary S. Cross,Robert N. Proctor

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Packaged Pleasures

How Technology and Marketing Revolutionized Desire

By: Gary S. Cross,Robert N. Proctor

From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill—and addiction. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch. New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health. Mechanically rolled cigarettes entered the market and quickly addicted millions. And many other packaged pleasures dulled or displaced natural and social delights. Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and more hygienic, varied, and nutritious food and drink. For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible. Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things.

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359

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University of Chicago Press

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ISBN 10

022614738X

ISBN 13

9780226147383

Une journée dans la mort de l'Amérique

By: Gary Younge

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Une journée dans la mort de l'Amérique

By: Gary Younge

Chaque jour, ce sont près de sept enfants ou adolescents qui meurent par balle aux États-Unis. Cette statistique glaçante ne peut rendre compte à elle seule des vies détruites par les armes à feu, Gary Younge a donc décidé de raconter le destin des jeunes gens tués au cours d’une journée choisie au hasard. Ils sont dix à être abattus le 23 novembre 2013, dix enfants et adolescents âgés de 9 à 19 ans : sept noirs, deux hispaniques, un blanc. Gary Younge consacre un chapitre à chacune de ces victimes tuées par balle, parfois par accident, parfois lors d’un règlement de comptes : Jaiden, Kenneth, Stanley, Pedro, Tyler, Edwin, Samuel, Tyshon, Gary et Gustin. En recoupant les entretiens qu’il a menés avec leurs proches, les rapports de la police, du « 911 » et des journalistes locaux, il reconstitue la vie et les dernières minutes de ces jeunes, victimes de leur condition sociale, de la négligence des adultes, des lobbys. Vibrante immersion dans ces dix courtes vies, Une journée dans la mort de l’Amérique est un ouvrage aussi précis qu’intense. Gary Younge déploie tout son savoir-faire narratif pour nous immerger dans les États-Unis d’aujourd’hui et nous inviter à réfléchir, sans tabou, à cette tragédie américaine.

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401

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Grasset

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ISBN 10

2246813115

ISBN 13

9782246813118

Technology and American Society

A History

By: Gary Cross,Rick Szostak

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Technology and American Society

A History

By: Gary Cross,Rick Szostak

Providing a global perspective on the development of American technology, Technology and American Society offers a historical narrative detailing major technological transformations over the last three centuries. With coverage devoted to both dramatic breakthroughs and incremental innovations, authors Gary Cross and Rick Szostak analyze the cause-and-effect relationship of technological change and its role in the constant drive for improvement and modernization. This fully-updated 3rd edition extends coverage of industry, home, office, agriculture, transport, constructions, and services into the twenty-first century, concluding with a new chapter on recent electronic and technological advances. Technology and American Society remains the ideal introduction to the myriad interactions of technological advancement with social, economic, cultural, and military change throughout the course of American history.

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477

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Routledge

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1351249096

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9781351249096

Rising Above a Toxic Workplace

Taking Care of Yourself in an Unhealthy Environment

By: Gary Chapman,Paul White

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Rising Above a Toxic Workplace

Taking Care of Yourself in an Unhealthy Environment

By: Gary Chapman,Paul White

Learn how to thrive in—or escape from—a toxic work environment. Toxic organizations are rife with conflict, fear, and anger. The environment causes people to have physiological responses as if they’re in a fight-or-flight situation. Healthy people become ill. Colds, flu and stress-related illnesses such as heart attacks are more common. By contrast, in resonant organizations, people take fewer sick days and turnover is low. People smile, make jokes, talk openly and help one another." - Annie McKee (author, consultant) Many employees experience the reality of bullying bosses, poisonous people, and soul-crushing cultures on a daily basis. Rising Above a Toxic Workplace tells authentic stories from today's workers who share how they cope, change, or quit. Candidly they open up about what they learned, what they wish they had done, and how to gain resilience. Insightfully illustrating from these accounts, authors Gary Chapman, Paul White, and Harold Myra blend their combined experiences in ministry and business to deliver hope and practical guidance to those who find themselves in an unhealthy work environment. Includes a Survival Guide and Toolkit full of strategies and realistic insights

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156

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Moody Publishers

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0802487440

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9780802487445

The Sonic Swagger of Elvis Presley

A Critical History of the Early Recordings

By: Gary Parker

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The Sonic Swagger of Elvis Presley

A Critical History of the Early Recordings

By: Gary Parker

Elvis Presley's clever manipulation of his numerous interests remains one of the music world's great marvels. His synthesis of country, rhythm & blues and gospel resulted in an inventive mixture of hair-raising rock & roll and balladry. This book focuses on the music of Presley's groundbreaking early years and includes a comprehensive analysis of every Presley recording session from the 1950s. Chapters show how Presley, with one foot in delta mud and the other in a country hoedown, teamed with Scotty Moore and Bill Black to fuse two distinctly American musical forms--country and blues--to form what would come to be known as "rockabilly." Also detailed is Presley's influence on music and how his contributions are still celebrated today.

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323

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McFarland

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1476645140

ISBN 13

9781476645148

The Essential HBO Reader

By: Gary R. Edgerton,Jeffrey P. Jones

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The Essential HBO Reader

By: Gary R. Edgerton,Jeffrey P. Jones

The founding of Home Box Office in the early 1970s was a harbinger of the innovations that transformed television as an industry and a technology in the decades that followed. HBO quickly became synonymous with subscription television and became the leading force in cable programming. Having interests in television, motion picture, and home video industries was crucial to its success. HBO diversified into original television and movie production, home video sales, and international distribution as these once-separate entertainment sectors began converging into a global entertainment industry in the mid-1980s. HBO has grown from a domestic movie channel to an international cable-and-satellite network with a presence in over seventy countries. It is now a full-service content provider with a distinctive brand of original programming and landmark shows such as The Sopranos and Sex and the City. The network is widely recognized for its award-winning, innovative and provocative programming, including dramatic series such as Six Feet Under and The Wire, miniseries such as Band of Brothers and Angels in America, comedies such as Curb Your Enthusiasm and Def Comedy Jam, sports shows such as Inside the NFL and Real Sports with Bryant Gumbel, documentary series such as Taxi Cab Confessions and Autopsy, and six Oscar-winning documentaries between 1999 and 2004. In The Essential HBO Reader, editors Gary R. Edgerton and Jeffrey P. Jones bring together an accomplished group of scholars to explain how HBO's programming transformed the world of cable television and how the network continues to shape popular culture and the television industry. Now, after more than three and a half decades, HBO has won acclaim in four distinct programming areas—drama, comedy, sports, and documentaries—emerging as TV's gold standard for its breakout series and specials. The Essential HBO Reader provides a comprehensive and compelling examination of HBO's development into the prototypical entertainment corporation of the twenty-first century.

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372

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University Press of Kentucky

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ISBN 10

0813143713

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9780813143712

Free Time

The History of an Elusive Ideal

By: Gary S. Cross

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Free Time

The History of an Elusive Ideal

By: Gary S. Cross

The history of leisure time, from the earliest societies to the work-from-home era Free time, one of life’s most precious things, often feels unfulfilling. But why? And how did leisure activities transition from strolling in the park for hours to “doomscrolling” on social media for thirty minutes? Today, despite the promise of modern industrialization, many people experience both a scarcity of free time and a disappointment in it. Free Time offers a broad historical explanation of why our affluent society does not afford more time away from work and why that time is often unsatisfying. Gary S. Cross explores the cultural, social, economic, and political history, especially of the past 250 years to understand the roots of our conceptions of free time and its use. By the end of the nineteenth century, a common expectation was that industrial innovations would lead to a progressive reduction of work time and a subsequent rise in free time devoted to self-development and social engagement. However, despite significant changes in the early twentieth century, both goals were frustrated, thus leading to the contemporary dilemma. Cross touches on leisure of all kinds, from peasant festivals and aristocratic pleasure gardens to amusement parks, movie theaters and organized sports to internet surfing, and even the use of alcohol and drugs. This wide-ranging cultural and social history explores the industrial-era origins of our modern obsession with work and productivity, but also the historical efforts to liberate time from work and cultivate free time for culture. Insightful and informative, this book is sure to help you make sense of your own relationship to free time.

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353

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NYU Press

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ISBN 10

1479813087

ISBN 13

9781479813087

The Thank You Economy (Enhanced Edition)

By: Gary Vaynerchuk

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The Thank You Economy (Enhanced Edition)

By: Gary Vaynerchuk

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

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253

Publisher

Harper Collins

Published Date

ISBN 10

006209372X

ISBN 13

9780062093721

Book's by Gary Sarnoff

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