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Tourism and the Branded City

Film and Identity on the Pacific Rim

By: Stephanie Hemelryk Donald,John G. Gammack

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Tourism and the Branded City

Film and Identity on the Pacific Rim

By: Stephanie Hemelryk Donald,John G. Gammack

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

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Page Count

235

Publisher

Routledge

Published Date

ISBN 10

1317009649

ISBN 13

9781317009641

Tourism and the Branded City

Film and Identity on the Pacific Rim

By: John G. Gammack,Stephanie Hemelryk Donald

Write a review Read reviews Take a Quiz Solve Book Puzzle

Tourism and the Branded City

Film and Identity on the Pacific Rim

By: John G. Gammack,Stephanie Hemelryk Donald

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

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Page Count

246

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

140948744X

ISBN 13

9781409487449